At a Glance
- Tasks: Lead creative marketing campaigns for exciting attractions and events.
- Company: Dynamic company focused on delivering unforgettable customer experiences.
- Benefits: Competitive salary, career growth, and a vibrant work culture.
- Other info: Join a fun team in a fast-paced environment with endless opportunities.
- Why this job: Make a real impact by driving visitor engagement and brand growth.
- Qualifications: Proven marketing experience with strong digital and campaign management skills.
The predicted salary is between 40500 - 49500 £ per year.
Group Marketing Manager
We're recruiting on behalf of our client who are seeking a creative and commercially driven Group Marketing Manager to lead marketing activity across a diverse portfolio of attractions, events and customer experiences.
This is a hands‑on leadership role for an experienced marketer who can combine strategy, creativity and commercial awareness to deliver campaigns that drive visitor numbers, customer engagement, revenue and brand growth.
The Role
You’ll take ownership of the entire marketing process, from identifying audiences and commercial opportunities through to campaign development, delivery, optimisation and performance analysis.
Working closely with senior stakeholders, you’ll develop innovative marketing campaigns that stand out in a competitive marketplace while delivering measurable business results.
Key Responsibilities
- Develop and deliver the annual marketing strategy and campaign calendar.
- Plan and execute integrated campaigns across digital, social media, content, PR, email and offline channels.
- Identify target audiences and use customer insight and market trends to shape campaigns.
- Drive website performance, SEO, paid advertising, social media and customer engagement activity.
- Lead content creation, campaign messaging and creative asset development.
- Manage the promotion of seasonal events, new attractions, launches and special initiatives.
- Monitor campaign performance, ROI and marketing KPIs, using data to optimise results.
- Manage marketing budgets, agencies and external suppliers.
- Build strong relationships across the business to ensure campaigns support wider commercial objectives.
- Identify new opportunities to grow audiences, increase repeat visits and enhance brand awareness.
About You
We’re looking for a marketer who is equally comfortable developing strategy and rolling up their sleeves to deliver campaigns. You’ll have:
- Proven experience in a Marketing Manager or Senior Marketing role.
- Strong experience delivering integrated multi‑channel marketing campaigns.
- Excellent digital marketing knowledge, including social media, content, email marketing and paid media.
- Experience using customer insight and data to drive marketing decisions.
- Strong commercial awareness and understanding of ROI and campaign performance.
- Excellent project management and organisational skills.
- Creativity, initiative and the confidence to develop and present new ideas.
- Experience managing budgets, agencies and multiple stakeholders.
Desirable
- Experience within leisure, attractions, tourism, hospitality, entertainment, retail or another consumer‑facing sector.
- Experience marketing events, launches or visitor destinations.
- Knowledge of SEO, PR and CRM/email marketing.
This is an excellent opportunity for an ambitious marketing professional who enjoys creating innovative campaigns, identifying new opportunities and delivering measurable commercial success.
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Group Marketing Manager employer: Cherry Professional - Relationship Led Recruitment
As an independent consultancy in the education sector, we pride ourselves on fostering a supportive and collaborative work culture that empowers our HR Managers to thrive. With fully remote working options, competitive salaries, and a commitment to professional development, we offer unique opportunities for growth while making a meaningful impact in the education landscape. Join us to build strong relationships with clients and contribute to effective people management across schools and academy trusts.
Contact Details:
Cherry Professional - Relationship Led Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Group Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cherry Professional - Relationship Led Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cherry Professional - Relationship Led Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Cherry Professional - Relationship Led Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Cherry Professional - Relationship Led Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Group Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cherry Professional - Relationship Led Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cherry Professional - Relationship Led Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cherry Professional - Relationship Led Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cherry Professional - Relationship Led Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cherry Professional - Relationship Led Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cherry Professional - Relationship Led Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
