Group Marketing Manager
3 days based out of Hucknall, Nottingham - 2 days travelling | Full-Time | £40,000 - £48,000
We're recruiting on behalf of our client who are seeking a creative and commercially driven Group Marketing Manager to lead marketing activity across a diverse portfolio of attractions, events and customer experiences. This is a hands-on leadership role for an experienced marketer who can combine strategy, creativity and commercial awareness to deliver campaigns that drive visitor numbers, customer engagement, revenue and brand growth.
Key Responsibilities
- Develop and deliver the annual marketing strategy and campaign calendar.
- Plan and execute integrated campaigns across digital, social media, content, PR, email and offline channels.
- Identify target audiences and use customer insight and market trends to shape campaigns.
- Drive website performance, SEO, paid advertising, social media and customer engagement activity.
- Lead content creation, campaign messaging and creative asset development.
- Manage the promotion of seasonal events, new attractions, launches and special initiatives.
- Monitor campaign performance, ROI and marketing KPIs, using data to optimise results.
- Manage marketing budgets, agencies and external suppliers.
- Build strong relationships across the business to ensure campaigns support wider commercial objectives.
- Identify new opportunities to grow audiences, increase repeat visits and enhance brand awareness.
About You
We're looking for a marketer who is equally comfortable developing strategy and rolling up their sleeves to deliver campaigns.
- Proven experience in a Marketing Manager or Senior Marketing role.
- Strong management experience.
- Strong experience delivering integrated multi-channel marketing campaigns.
- Excellent digital marketing knowledge, including social media, content, email marketing and paid media.
- Experience using customer insight and data to drive marketing decisions.
- Strong commercial awareness and understanding of ROI and campaign performance.
- Excellent project management and organisational skills.
- Creativity, initiative and the confidence to develop and present new ideas.
- Experience managing budgets, agencies and multiple stakeholders.
Desirable
- Experience within leisure, attractions, tourism, hospitality, entertainment, retail or another consumer-facing sector.
- Experience marketing events, launches or visitor destinations.
- Knowledge of SEO, PR and CRM/email marketing.
This is an excellent opportunity for an ambitious marketing professional who enjoys creating innovative campaigns, identifying new opportunities and delivering measurable commercial success.
#J-18808-Ljbffr
Group Marketing Manager in Hucknall employer: Cherry Professional Ltd
Cherry Professional Ltd is an exceptional employer that values hands-on leadership and fosters a supportive work culture in Leicestershire. With a focus on employee development and performance coaching, team leaders are empowered to create a positive environment while driving customer service excellence. The temporary nature of this role offers a unique opportunity for professionals seeking meaningful engagement in a dynamic setting.
