Marketing and Sales Co-ordinator in East Grinstead

The Marketing & Sales Co-ordinator is responsible for developing and executing strategic marketing plans to promote the theatre, its charity status, productions and events. The role includes managing Chequer Mead's brand identity, ticket sales, community engagement, digital marketing, and public relations efforts to maximise attendance and build long-term audience loyalty. The role includes supporting the marketing of the Apron Café & Bar at Chequer Mead Theatre and promoting the venue for room hires & events.

Role responsible to: Co-General & Business Development Managers

Status: Full-time (40 hours per week) or as 6-month term, with potential extension

Salary: £25,000-£30,000 pa

Key Responsibilities:

• Marketing Strategy & Campaigns
  • Work with Promoters to implement comprehensive marketing strategies for each production.
  • Create and manage promotional campaigns across print, digital, social media, and other platforms.
  • Monitor and analyse campaign performance, adjusting tactics as needed to meet revenue and attendance goals.
  • Responsible for compiling the 6 monthly venue guide that goes out in print to ~60,000 homes and the annual Pantomime programme.
  • Support development of packages for events e.g. business meetings, parties, wakes and more.
  • Promote room rentals to maximise take up.
• Brand Management
  • Maintain a consistent brand voice and visual identity across all marketing and communications.
  • Oversee the creation and distribution of marketing collateral (twice yearly venue guide, posters, flyers, screen content, programmes etc) both for internal and external productions.
• Maintain and Enhance the Theatre's Status as a Charity
  • Work with the General Managers to maintain and enhance the Theatre's status as a charity using online and offline tools to reach donors.
  • Develop and share information as to why we need donations (renovation fund), share impact stories and updates and results on the website and in social media.
  • Use social media to share behind the scenes content, case studies, requests for donations, why we need them and what we will use them for.
  • Send regular newsletters with fundraising stories, events and donation drivers.
  • Create physical advertising/branding for the charity inside the building to encourage donations.
  • Measure what is working and adjust strategy based on data.
• Digital Marketing & Content
  • Manage website content and optimisation working with our website development partner and our ticketing partner.
  • Lead email marketing campaigns and newsletters.
  • Plan and produce engaging content for social media platforms (Facebook, Instagram, X, TikTok, LinkedIn).
  • Develop and support a Google advertising strategy with our consulting partners.
• Public Relations & Media
  • Build and maintain relationships with press and media outlets.
  • Write and distribute press releases if required.
• Audience Development & Sales
  • Identify and implement strategies to attract new and diverse audiences.
  • Collaborate with the box office to monitor ticket sales and adjust marketing plans accordingly.
  • Develop and review loyalty programs and special offers to increase repeat attendance.
• Spend & Administration
  • Manage the marketing spend and work with the Business Development Manager to allocate resources effectively.
  • Track ROI and maintain records of marketing performance metrics.
  • Develop Google analytics reporting to help the GMs manage and develop the business.
  • Report regularly to senior leadership on campaign effectiveness and audience trends.
• Spektrix
  • Develop a strong understanding of our ticketing and payment software Spektrix.
  • Keep up to date with new developments and communicate updates, concerns and requests and work with Spektrix to implement new features as required.
  • Ensure the software is being used to its fully potential, identify areas for increased efficiency, automation or improved user experience.

Required Skills & Experience

• Essential Skills & Experience
  • Educated to at least A Level standard (or equivalent). A degree or professional qualification in Marketing, Communications, Business, Arts Management or a related field would be advantageous.
  • Previous experience in a marketing, communications, audience development or sales role, ideally within the arts, entertainment, hospitality, charity or events sector.
  • Strong understanding of digital marketing including social media management, email marketing, website content management and online advertising.
  • Excellent written and verbal communication skills with the ability to create engaging promotional content for a range of audiences.
  • Experience managing multiple campaigns and projects simultaneously whilst meeting deadlines.
  • Confident using social media platforms including Facebook, Instagram, LinkedIn, TikTok and X for audience engagement and promotion.
  • Good understanding of analytics and reporting tools including Google Analytics and social media insights.
  • Ability to analyse campaign performance and use data to improve engagement, ticket sales and audience growth.
  • Experience producing marketing materials such as brochures, flyers, posters, programmes and newsletters.
  • Strong organisational skills with excellent attention to detail.
  • Ability to work collaboratively with promoters, visiting companies, staff, volunteers and external partners.
  • Graphic design or video editing skills using Canva, Adobe Creative Suite or similar platforms.
  • Confident using Microsoft Office and marketing software systems.
  • Flexible and proactive approach with the ability to work occasional evenings and weekends in support of events and productions.
• Desirable Skills & Experience
  • Experience working in a theatre, arts venue, charity, live events or hospitality environment.
  • Knowledge or experience of ticketing and CRM systems, particularly Spektrix.
  • Experience with fundraising communications, donor engagement or charity campaigns.
  • Experience working with press, media relations and PR activity.
  • Understanding of audience development and community engagement within the arts sector.
  • Experience managing print production and large-scale distribution campaigns.
  • Knowledge of SEO, Google Ads and paid social advertising strategies.
  • Passion for the arts, theatre and community engagement.

Please apply by sending your CV and cover letter to careers@chequermead.co.uk.