At a Glance
- Tasks: Create and execute marketing strategies to promote our theatre and engage the community.
- Company: Join a vibrant theatre dedicated to arts and community engagement.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Flexible hours with occasional evening and weekend work for events.
- Why this job: Make a real impact in the arts while developing your marketing skills.
- Qualifications: A Level education or equivalent; experience in marketing or communications preferred.
The predicted salary is between 25000 - 30000 £ per year.
The Marketing & Sales Co-ordinator is responsible for developing and executing strategic marketing plans to promote the theatre, its charity status, productions and events. The role includes managing Chequer Mead’s brand identity, ticket sales, community engagement, digital marketing, and public relations efforts to maximise attendance and build long-term audience loyalty. The role includes supporting the marketing of the Apron Café & Bar at Chequer Mead Theatre and promoting the venue for room hires & events.
Role responsible to: Co-General & Business Development Managers
Status: Full-time (40 hours per week) or as 6-month term, with potential extension
Salary: £25,000-£30,000 pa
Key Responsibilities:
- Marketing Strategy & Campaigns
- Work with Promoters to implement comprehensive marketing strategies for each production.
- Create and manage promotional campaigns across print, digital, social media, and other platforms.
- Monitor and analyse campaign performance, adjusting tactics as needed to meet revenue and attendance goals.
- Responsible for compiling the 6 monthly venue guide that goes out in print to ~60,000 homes and the annual Pantomime programme.
- Support development of packages for events e.g. business meetings, parties, wakes and more.
- Promote room rentals to maximise take up.
- Brand Management
- Maintain a consistent brand voice and visual identity across all marketing and communications.
- Oversee the creation and distribution of marketing collateral (twice yearly venue guide, posters, flyers, screen content, programmes etc) both for internal and external productions.
- Maintain and Enhance the Theatre’s Status as a Charity
- Work with the General Managers to maintain and enhance the Theatre’s status as a charity using online and offline tools to reach donors.
- Develop and share information as to why we need donations (renovation fund), share impact stories and updates and results on the website and in social media.
- Use social media to share behind the scenes content, case studies, requests for donations, why we need them and what we will use them for.
- Send regular newsletters with fundraising stories, events and donation drivers.
- Create physical advertising/branding for the charity inside the building to encourage donations.
- Measure what is working and adjust strategy based on data.
- Digital Marketing & Content
- Manage website content and optimisation working with our website development partner and our ticketing partner.
- Lead email marketing campaigns and newsletters.
- Plan and produce engaging content for social media platforms (Facebook, Instagram, X, TikTok, LinkedIn).
- Develop and support a Google advertising strategy with our consulting partners.
- Public Relations & Media
- Build and maintain relationships with press and media outlets.
- Write and distribute press releases if required.
- Audience Development & Sales
- Identify and implement strategies to attract new and diverse audiences.
- Collaborate with the box office to monitor ticket sales and adjust marketing plans accordingly.
- Develop and review loyalty programs and special offers to increase repeat attendance.
- Spend & Administration
- Manage the marketing spend and work with the Business Development Manager to allocate resources effectively.
- Track ROI and maintain records of marketing performance metrics.
- Develop Google analytics reporting to help the GMs manage and develop the business.
- Report regularly to senior leadership on campaign effectiveness and audience trends.
- Spektrix
- Develop a strong understanding of our ticketing and payment software Spektrix.
- Keep up to date with new developments and communicate updates, concerns and requests and work with Spektrix to implement new features as required.
- Ensure the software is being used to its fully potential, identify areas for increased efficiency, automation or improved user experience.
Required Skills & Experience
- Educated to at least A Level standard (or equivalent). A degree or professional qualification in Marketing, Communications, Business, Arts Management or a related field would be advantageous.
- Previous experience in a marketing, communications, audience development or sales role, ideally within the arts, entertainment, hospitality, charity or events sector.
- Strong understanding of digital marketing including social media management, email marketing, website content management and online advertising.
- Excellent written and verbal communication skills with the ability to create engaging promotional content for a range of audiences.
- Experience managing multiple campaigns and projects simultaneously whilst meeting deadlines.
- Confident using social media platforms including Facebook, Instagram, LinkedIn, TikTok and X for audience engagement and promotion.
- Good understanding of analytics and reporting tools including Google Analytics and social media insights.
- Ability to analyse campaign performance and use data to improve engagement, ticket sales and audience growth.
- Experience producing marketing materials such as brochures, flyers, posters, programmes and newsletters.
- Strong organisational skills with excellent attention to detail.
- Ability to work collaboratively with promoters, visiting companies, staff, volunteers and external partners.
- Graphic design or video editing skills using Canva, Adobe Creative Suite or similar platforms.
- Confident using Microsoft Office and marketing software systems.
- Flexible and proactive approach with the ability to work occasional evenings and weekends in support of events and productions.
Desirable Skills & Experience
- Experience working in a theatre, arts venue, charity, live events or hospitality environment.
- Knowledge or experience of ticketing and CRM systems, particularly Spektrix.
- Experience with fundraising communications, donor engagement or charity campaigns.
- Experience working with press, media relations and PR activity.
- Understanding of audience development and community engagement within the arts sector.
- Experience managing print production and large-scale distribution campaigns.
- Knowledge of SEO, Google Ads and paid social advertising strategies.
- Passion for the arts, theatre and community engagement.
Please apply by sending your CV and cover letter to.
Marketing and Sales Co-ordinator in Crawley employer: Chequer Mead Theatre
Chequer Mead Theatre is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and community engagement are at the heart of everything we do. With a focus on employee growth, we offer opportunities for professional development in the arts and marketing sectors, alongside a supportive environment that values collaboration and innovation. Located in a thriving community, our team enjoys the unique advantage of working in a dynamic theatre setting, promoting not just productions but also our charity status, making every role impactful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing and Sales Co-ordinator in Crawley
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns, social media posts, or any relevant projects. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its recent projects. Be ready to discuss how your experience aligns with their goals, especially in areas like audience development and digital marketing. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand. Let’s make it happen!
We think you need these skills to ace Marketing and Sales Co-ordinator in Crawley
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing and Sales Co-ordinator role. Highlight relevant experience in marketing, audience development, and any work you've done in the arts or charity sectors. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about the arts and how you can contribute to our mission. Be sure to mention specific campaigns or projects you've worked on that relate to the job description.
Show Off Your Digital Skills:Since digital marketing is key for this role, make sure to showcase your experience with social media management, email marketing, and website content. We love seeing examples of your work, so feel free to include links to campaigns or content you've created!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows us you're keen to be part of the StudySmarter team!
How to prepare for a job interview at Chequer Mead Theatre
✨Know Your Marketing Strategies
Before the interview, brush up on various marketing strategies, especially those relevant to the arts and theatre. Be ready to discuss how you would implement comprehensive campaigns for productions and events, as this will show your understanding of the role.
✨Showcase Your Digital Savvy
Since digital marketing is a key part of the job, prepare examples of successful social media or email campaigns you've managed. Highlight your experience with tools like Google Analytics and any content management systems, as this will demonstrate your technical skills.
✨Engage with the Audience Development Aspect
Think about ways to attract new and diverse audiences. Come prepared with ideas on loyalty programs or special offers that could increase repeat attendance. This shows you're proactive and understand the importance of audience engagement.
✨Be Ready to Discuss Brand Management
Understand the importance of maintaining a consistent brand voice and visual identity. Prepare to talk about how you've previously created marketing materials and how you would approach managing Chequer Mead’s brand identity across various platforms.
