At a Glance
- Tasks: Lead our Organic Social strategy and drive brand awareness through creative content and influencer partnerships.
- Company: Join Chemist4U, a leading online pharmacy transforming healthcare in the UK.
- Benefits: Enjoy 30 days annual leave, gym discounts, funded training, and health benefits.
- Other info: Flexible working options and a commitment to inclusivity in recruitment.
- Why this job: Make a real impact on healthcare while growing your career in a dynamic environment.
- Qualifications: 5+ years in social media roles with a focus on strategy and measurable results.
The predicted salary is between 40000 - 50000 £ per year.
About Chemist4U
Chemist4U is one of the UK’s largest online pharmacies, making medicines, expert advice, and everyday health essentials easier to access than ever. With a fast-growing, innovative team, we deliver trusted pharmacy care straight to our customers’ doors. Join us and be part of a company that’s transforming healthcare and making a real difference every day.
Our purpose: Making medication and care faster, simpler and safer so people stay well for longer.
Our mission: Empower everyone to take control of their health by providing world class technology and pharmacy services.
Our values:
- Collaboration
- Integrity
- Positivity
- Growth
- Customer centricity
We simplify processes and medication management by leveraging cutting-edge technology and empowering our team. Whether through seamless online services or expert support, we ensure reliable and hassle-free healthcare so our customers can focus on their well-being.
About the role
Reporting to: Director of Marketing
Job type: Permanent
Salary: Competitive
Working Pattern & Hours: Monday-Friday, 37.5 hours per week
Location: Hybrid/Flexible (Office located: London, SE1 or Lancashire, WN8)
The Organic Social Media Lead sits within the Marketing function, as part of the Acquisition division, reporting directly into the Director of Marketing. This role owns the Organic Social strategy and execution, with a clear mandate to drive new customer growth through brand awareness, influencer marketing and social‑first content. Influencer activity must deliver direct, measurable outcomes, including referrals, reach and traffic, with a strong focus on demonstrating the impact of Organic Social on downstream sales performance.
Key Responsibilities
As the Organic Social Media Lead, you’ll be responsible for driving impact across the following key areas:
- Own and deliver the Organic Social strategy across key platforms (e.g. Instagram, TikTok, YouTube, X and emerging channels), aligned to acquisition objectives
- Build a social‑first content roadmap that drives brand awareness, consideration and referral‑led acquisition
- Identify cultural trends, platform shifts and content opportunities to maximise organic reach and relevance
- Lead the influencer marketing strategy, with accountability for delivering measurable results including referrals, traffic and reach
- Identify, source and manage relationships with influencers and UGC creators, prioritising partners who can drive authentic advocacy and performance
- Negotiate influencer and creator partnerships, ensuring clear deliverables, usage rights and value for money
- Develop scalable influencer programs (e.g. ambassador, referral or always‑on creator models) to support acquisition goals
- Define and track KPIs for Organic Social and influencer activity, including reach, engagement, traffic, referrals and assisted conversions
- Work closely with Analytics and Acquisition teams to demonstrate the true impact of Organic Social on sales, beyond vanity metrics
- Apply a test‑and‑learn mindset to content, creators and formats, continuously optimising performance
- Partner with Brand, Ecommerce and Paid Media teams to ensure social activity supports wider campaigns and trading moments
- Collaborate with PR and Brand teams to amplify earned media and influencer content organically
- Ensure all Organic Social and influencer activity aligns with brand guidelines, tone of voice and regulatory requirements.
About You
You’re someone who lives and breathes social, always on top of trends, confident turning ideas into content, and excited about growing a brand organically. The following attributes are essential for this role:
- You are a commercially minded problem solver who understands how Organic Social contributes to acquisition and growth
- Confident negotiating and managing external partners, including influencers and UGC creators
- Highly data‑driven, with a strong ability to connect social activity to tangible business outcomes
- Organised and structured, with excellent project management skills and the ability to manage multiple campaigns at pace
- Comfortable balancing creativity with performance, and confident presenting results to senior stakeholders.
Qualifications & Experience
The successful Marketing professional will possess the following skills and experience:
- 5+ years’ experience in Organic Social or Social Media roles, with hands‑on responsibility for strategy and execution
- Proven experience driving deliverable, measurable results through influencer marketing and creator partnerships
- Strong track record of demonstrating the impact of Organic Social on traffic, referrals and sales
- Experience working in the pharmaceutical or regulated sector is required; experience within weight loss or health is desirable but not essential
- Deep understanding of major social platforms, influencer ecosystems and emerging trends
- Experience working closely with Acquisition, Performance Marketing and Analytics teams
- Comfortable operating in fast‑moving, high‑growth environments where accountability and measurement matter.
Company Benefits
Working with an NHS-focused organisation means doing work that truly matters, every day, you’ll help make a real, positive impact on the lives of patients across the UK and Ireland. And that’s just the start. We also offer:
- Discounted gym membership
- Funded training
- Enhanced Maternity & Paternity
- 30 days’ annual leave, including Christmas Day, Boxing Day, and New Year’s Day, with all other bank holidays flexible to take at your convenience
- Health & Wellbeing benefits
- Staff discount
- Sick Pay Scheme
- Blue light card membership is available
- Free seasonal flu vaccination
- Regular social events.
We are committed to ensuring an inclusive and accessible recruitment process. If you require any reasonable adjustments at any stage, such as support with your application, interview arrangements, or assessment, please let us know, and we will be happy to help.
At Chemist4U (Innox Trading Ltd), we take your privacy seriously. Any personal data you provide during the application process will be used solely for assessing your suitability for the role, communicating with you, and completing necessary recruitment checks. We only share your information with internal hiring teams and trusted third-party partners involved in the recruitment process. Your data will be retained for up to 12 months, unless you ask us to delete it sooner or provide consent for us to keep it on file longer.
Organic Social Media Lead in Skelmersdale employer: Chemist4U
At Chemist4U, we pride ourselves on being an excellent employer that fosters a dynamic and inclusive work culture. Our hybrid working model allows for flexibility, while our commitment to employee growth is reflected in our comprehensive benefits package, including 30 days of annual leave and generous staff discounts. Join us in a role where your expertise in performance marketing will not only drive customer acquisition but also contribute to meaningful healthcare solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Organic Social Media Lead in Skelmersdale
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Chemist4U and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Chemist4U are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Chemist4U on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Chemist4U. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Organic Social Media Lead in Skelmersdale
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Chemist4U. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Chemist4U:Show us that you’ve done your homework! In your application, briefly mention what you admire about Chemist4U’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Chemist4U
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Chemist4U will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Chemist4U, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
