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- Tasks: Lead our Organic Social strategy and drive brand awareness through creative content and influencer partnerships.
- Company: Join Chemist4U, a leading online pharmacy transforming healthcare in the UK.
- Benefits: Enjoy 30 days annual leave, gym discounts, funded training, and health benefits.
- Other info: Flexible working options and a commitment to inclusivity in recruitment.
- Why this job: Make a real impact on healthcare while growing your career in a dynamic environment.
- Qualifications: 5+ years in social media roles with a focus on strategy and measurable results.
The predicted salary is between 40000 - 50000 ÂŁ per year.
About Chemist4U
Chemist4U is one of the UK’s largest online pharmacies, making medicines, expert advice, and everyday health essentials easier to access than ever. With a fast-growing, innovative team, we deliver trusted pharmacy care straight to our customers’ doors. Join us and be part of a company that’s transforming healthcare and making a real difference every day.
Our purpose: Making medication and care faster, simpler and safer so people stay well for longer.
Our mission: Empower everyone to take control of their health by providing world class technology and pharmacy services.
Our values:
- Collaboration
- Integrity
- Positivity
- Growth
- Customer centricity
We simplify processes and medication management by leveraging cutting-edge technology and empowering our team. Whether through seamless online services or expert support, we ensure reliable and hassle-free healthcare so our customers can focus on their well-being.
About the role
Reporting to: Director of Marketing
Job type: Permanent
Salary: Competitive
Working Pattern & Hours: Monday-Friday, 37.5 hours per week
Location: Hybrid/Flexible (Office located: London, SE1 or Lancashire, WN8)
The Organic Social Media Lead sits within the Marketing function, as part of the Acquisition division, reporting directly into the Director of Marketing. This role owns the Organic Social strategy and execution, with a clear mandate to drive new customer growth through brand awareness, influencer marketing and social‑first content. Influencer activity must deliver direct, measurable outcomes, including referrals, reach and traffic, with a strong focus on demonstrating the impact of Organic Social on downstream sales performance.
Key Responsibilities
As the Organic Social Media Lead, you’ll be responsible for driving impact across the following key areas:
- Own and deliver the Organic Social strategy across key platforms (e.g. Instagram, TikTok, YouTube, X and emerging channels), aligned to acquisition objectives
- Build a social‑first content roadmap that drives brand awareness, consideration and referral‑led acquisition
- Identify cultural trends, platform shifts and content opportunities to maximise organic reach and relevance
- Lead the influencer marketing strategy, with accountability for delivering measurable results including referrals, traffic and reach
- Identify, source and manage relationships with influencers and UGC creators, prioritising partners who can drive authentic advocacy and performance
- Negotiate influencer and creator partnerships, ensuring clear deliverables, usage rights and value for money
- Develop scalable influencer programs (e.g. ambassador, referral or always‑on creator models) to support acquisition goals
- Define and track KPIs for Organic Social and influencer activity, including reach, engagement, traffic, referrals and assisted conversions
- Work closely with Analytics and Acquisition teams to demonstrate the true impact of Organic Social on sales, beyond vanity metrics
- Apply a test‑and‑learn mindset to content, creators and formats, continuously optimising performance
- Partner with Brand, Ecommerce and Paid Media teams to ensure social activity supports wider campaigns and trading moments
- Collaborate with PR and Brand teams to amplify earned media and influencer content organically
- Ensure all Organic Social and influencer activity aligns with brand guidelines, tone of voice and regulatory requirements.
About You
You’re someone who lives and breathes social, always on top of trends, confident turning ideas into content, and excited about growing a brand organically. The following attributes are essential for this role:
- You are a commercially minded problem solver who understands how Organic Social contributes to acquisition and growth
- Confident negotiating and managing external partners, including influencers and UGC creators
- Highly data‑driven, with a strong ability to connect social activity to tangible business outcomes
- Organised and structured, with excellent project management skills and the ability to manage multiple campaigns at pace
- Comfortable balancing creativity with performance, and confident presenting results to senior stakeholders.
Qualifications & Experience
The successful Marketing professional will possess the following skills and experience:
- 5+ years’ experience in Organic Social or Social Media roles, with hands‑on responsibility for strategy and execution
- Proven experience driving deliverable, measurable results through influencer marketing and creator partnerships
- Strong track record of demonstrating the impact of Organic Social on traffic, referrals and sales
- Experience working in the pharmaceutical or regulated sector is required; experience within weight loss or health is desirable but not essential
- Deep understanding of major social platforms, influencer ecosystems and emerging trends
- Experience working closely with Acquisition, Performance Marketing and Analytics teams
- Comfortable operating in fast‑moving, high‑growth environments where accountability and measurement matter.
Company Benefits
Working with an NHS-focused organisation means doing work that truly matters, every day, you’ll help make a real, positive impact on the lives of patients across the UK and Ireland. And that’s just the start. We also offer:
- Discounted gym membership
- Funded training
- Enhanced Maternity & Paternity
- 30 days’ annual leave, including Christmas Day, Boxing Day, and New Year’s Day, with all other bank holidays flexible to take at your convenience
- Health & Wellbeing benefits
- Staff discount
- Sick Pay Scheme
- Blue light card membership is available
- Free seasonal flu vaccination
- Regular social events.
We are committed to ensuring an inclusive and accessible recruitment process. If you require any reasonable adjustments at any stage, such as support with your application, interview arrangements, or assessment, please let us know, and we will be happy to help.
At Chemist4U (Innox Trading Ltd), we take your privacy seriously. Any personal data you provide during the application process will be used solely for assessing your suitability for the role, communicating with you, and completing necessary recruitment checks. We only share your information with internal hiring teams and trusted third-party partners involved in the recruitment process. Your data will be retained for up to 12 months, unless you ask us to delete it sooner or provide consent for us to keep it on file longer.
Organic Social Media Lead in Skelmersdale employer: Chemist4U
Contact Detail:
Chemist4U Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Organic Social Media Lead in Skelmersdale
✨Tip Number 1
Get your social media game on point! Research Chemist4U's current social presence and think about how you can elevate it. Bring fresh ideas to the table that align with their mission of making healthcare accessible.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn, engage with their posts, and ask insightful questions. This shows your genuine interest in the company and helps you get insider info that could give you an edge.
✨Tip Number 3
Prepare for the interview by practising your pitch. Highlight your experience in organic social strategies and influencer marketing. Be ready to discuss measurable outcomes you've achieved in past roles—numbers speak volumes!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the Chemist4U team and contributing to their mission.
We think you need these skills to ace Organic Social Media Lead in Skelmersdale
Some tips for your application 🫡
Show Your Passion for Social Media: When you're writing your application, let your love for social media shine through! Share examples of how you've engaged with audiences and driven brand awareness in previous roles. We want to see that you live and breathe social!
Be Data-Driven: Make sure to highlight your ability to connect social media efforts to real business outcomes. Use specific metrics or results from past campaigns to demonstrate how your strategies have led to measurable success. Numbers speak volumes!
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the key responsibilities and qualifications mentioned in the job description. Show us how your experience aligns perfectly with what we're looking for.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team at Chemist4U!
How to prepare for a job interview at Chemist4U
✨Know Your Platforms
Make sure you’re well-versed in the key social media platforms mentioned in the job description, like Instagram, TikTok, and YouTube. Familiarise yourself with their latest trends and features, as this will show your passion for organic social media and your ability to drive brand awareness.
✨Showcase Your Data Skills
Be prepared to discuss how you've used data to measure the success of your previous campaigns. Bring examples of KPIs you've tracked and how they impacted business outcomes. This will demonstrate your data-driven mindset, which is crucial for the role.
✨Prepare for Influencer Conversations
Since influencer marketing is a big part of this role, think about your past experiences negotiating with influencers. Be ready to share specific examples of successful partnerships and how you ensured clear deliverables and value for money.
✨Emphasise Collaboration
Chemist4U values collaboration, so highlight your experience working with cross-functional teams. Discuss how you’ve partnered with analytics, performance marketing, and brand teams to achieve common goals, showcasing your ability to work well in a team-oriented environment.