At a Glance
- Tasks: Lead and optimise Chemist4U's paid social strategy across various platforms.
- Company: Join one of the UK's largest online pharmacies focused on health and wellness.
- Benefits: Enjoy 30 days annual leave, gym discounts, and funded training opportunities.
- Other info: Flexible hybrid working and a collaborative culture await you!
- Why this job: Make a real impact in healthcare marketing while working in a dynamic environment.
- Qualifications: 5+ years in performance marketing with expertise in paid social and healthcare regulations.
The predicted salary is between 50000 - 65000 £ per year.
About Chemist4U
Chemist4U is one of the UK’s largest online pharmacies, making medicines, expert advice and everyday health essentials easier to access than ever.
Our Purpose
Making medication and care faster, simpler and safer so people stay well for longer.
Our Mission
Empower everyone to take control of their health by providing world‑class technology and pharmacy services.
Collaboration Integrity Positivity Growth Customer centricity
About the role
Reporting to: Marketing Director
Job type: Permanent
Salary: Competitive
Working Pattern & Hours: Monday‑Friday, 37.5 hours per week
Location: Hybrid/Flexible (Office located: London, SE1)
The Paid Social Lead sits within the Marketing function, as part of the Acquisition team, and is responsible for owning and scaling Chemist4U’s paid social performance across all relevant platforms. This is a senior, hands‑on role with full accountability for strategy, optimisation, measurement and reporting across paid social channels, operating within the constraints of regulated pharmaceutical advertising and Meta’s Health & Wellbeing policies.
Key Responsibilities
- Own the end‑to‑end paid social strategy across Meta and other relevant social platforms, focusing on profitable customer acquisition and sustainable scale.
- Develop and execute a robust optimisation and testing roadmap, covering creative, audiences, bidding strategies, account structure and funnel sequencing.
- Lead paid social activity across the full funnel, balancing prospecting, consideration and permitted retargeting approaches within platform and regulatory constraints.
- Take full ownership of paid social reporting, including the maintenance, accuracy and enrichment of tagging frameworks (UTMs, pixels, server‑side solutions where applicable).
- Design and maintain alternative measurement and insight frameworks to account for Meta Health & Wellbeing reporting limitations, including proxy KPIs and blended performance metrics.
- Partner closely with internal Creative, CRO, Data and Tech teams to ensure paid social campaigns align with landing pages, conversion journeys and on‑site experience.
- Translate complex performance data into clear, actionable insights for senior stakeholders, supporting budget decisions and channel investment strategy.
- Stay ahead of platform changes, policy updates and industry trends, particularly those impacting healthcare, pharmacy and weight loss advertising.
- Work closely with platform partners and external suppliers where appropriate to unlock best practice, betas and strategic support.
- Ensure all campaigns adhere to regulatory, compliance and brand guidelines, maintaining high standards of governance and risk management.
About You
- Commercially minded performance marketer combining strategic thinking with deep hands‑on execution.
- Comfortable operating in highly restricted advertising environments, pragmatic and solutions‑oriented when traditional tracking or retargeting methods are unavailable.
- Highly analytical, enjoys interrogating data, building insight narratives and using imperfect signals to guide smart decision‑making.
- Confident owning a channel end‑to‑end and influencing senior stakeholders with clear, evidence‑based recommendations.
- Collaborative by nature, works effectively across creative, technical and commercial teams to drive shared outcomes.
- Thrives in fast‑paced, growth‑focused environments and takes genuine ownership of performance and results.
Qualifications & Experience
- Minimum 5 years’ experience in performance marketing, with deep, hands‑on expertise in paid social.
- Previous experience working for a pharmaceutical, healthcare or regulated health & wellness business, ideally within the weight‑loss sector.
- Proven track record operating under Meta Health & Wellbeing restrictions, including loss of lower‑funnel event reporting and retargeting limitations.
- Strong understanding of alternative measurement and optimisation approaches when purchase‑level data is restricted.
- Experience working within a D2C e‑commerce environment, with clear accountability for acquisition efficiency and commercial outcomes.
- Advanced knowledge of Meta Ads Manager, campaign structure, creative testing frameworks and audience strategies.
- Demonstrated experience owning and evolving tagging, tracking and reporting solutions in collaboration with analytics or engineering teams.
- Strong communication skills, with the ability to present performance insights clearly to senior stakeholders.
- Comfortable balancing compliance, brand protection and growth in a regulated advertising landscape.
Company Benefits
- Discounted gym membership
- Funded training
- Enhanced maternity & paternity
- 30 days’ annual leave, including Christmas Day, Boxing Day and New Year’s Day, with other bank holidays flexible to take at your convenience.
- Health & wellbeing benefits
- Staff discount
- Sick Pay Scheme
- Blue light card membership available
- Free seasonal flu vaccination
- Regular social events.
Contact
For more information, email [email protected]
Senior Paid Social Manager employer: Chemist4U
Chemist4U is an exceptional employer that prioritises employee well-being and professional growth, offering a competitive salary and a flexible hybrid working environment in London. With a strong focus on collaboration, integrity, and customer-centricity, employees benefit from generous leave policies, health and wellness initiatives, and opportunities for continuous training, making it an ideal place for those looking to make a meaningful impact in the healthcare sector.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Paid Social Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Chemist4U. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your past successes in paid social. This will help us see how you can bring value to our team.
✨Tip Number 3
Be ready for the interview! Research Chemist4U and come armed with questions about our mission and values. It shows you're genuinely interested in being part of our journey.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Senior Paid Social Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Paid Social Manager role. Highlight your experience in performance marketing, especially in regulated environments like healthcare, to show us you’re the right fit.
Showcase Your Achievements:Don’t just list your responsibilities; we want to see your impact! Use specific metrics and examples to demonstrate how you've successfully managed paid social campaigns and driven results in previous roles.
Be Clear and Concise:When writing your application, keep it straightforward. We appreciate clarity, so make sure your points are easy to understand and directly related to the job description. Avoid jargon unless it’s relevant!
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Chemist4U
✨Know Your Platforms Inside Out
Make sure you’re well-versed in the specifics of Meta and other relevant social platforms. Understand their advertising policies, especially those related to healthcare and pharmacy, as this will show your awareness of the regulatory landscape.
✨Bring Data to Life
Prepare to discuss how you've translated complex performance data into actionable insights in your previous roles. Use specific examples that highlight your analytical skills and how they’ve influenced strategic decisions.
✨Showcase Your Collaborative Spirit
Chemist4U values collaboration, so be ready to share experiences where you’ve worked closely with creative, technical, and commercial teams. Highlight how these collaborations led to successful outcomes in your paid social campaigns.
✨Stay Ahead of Trends
Demonstrate your knowledge of current trends in paid social marketing, particularly in the healthcare sector. Discuss any recent changes in platform policies or industry standards and how you’ve adapted your strategies accordingly.
