At a Glance
- Tasks: Lead and optimise Chemist4U's paid social strategy across various platforms.
- Company: Join one of the UK's largest online pharmacies focused on health and wellbeing.
- Benefits: Enjoy 30 days annual leave, gym discounts, and funded training.
- Other info: Collaborative culture with opportunities for professional growth and development.
- Why this job: Make a real impact in healthcare marketing while working in a dynamic environment.
- Qualifications: 5+ years in performance marketing with expertise in paid social, especially in regulated sectors.
The predicted salary is between 60000 - 75000 £ per year.
About Chemist4U
Chemist4U is one of the UK’s largest online pharmacies, making medicines, expert advice and everyday health essentials easier to access than ever.
Our Purpose
Making medication and care faster, simpler and safer so people stay well for longer.
Our Mission
Empower everyone to take control of their health by providing world‑class technology and pharmacy services.
Collaboration Integrity Positivity Growth Customer centricity
About the role
Reporting to: Marketing Director
Job type: Permanent
Salary: Competitive
Working Pattern & Hours: Monday‑Friday, 37.5 hours per week
Location: Hybrid/Flexible (Office located: London, SE1)
The Paid Social Lead sits within the Marketing function, as part of the Acquisition team, and is responsible for owning and scaling Chemist4U’s paid social performance across all relevant platforms. This is a senior, hands‑on role with full accountability for strategy, optimisation, measurement and reporting across paid social channels, operating within the constraints of regulated pharmaceutical advertising and Meta’s Health & Wellbeing policies.
Key Responsibilities
- Own the end‑to‑end paid social strategy across Meta and other relevant social platforms, focusing on profitable customer acquisition and sustainable scale.
- Develop and execute a robust optimisation and testing roadmap, covering creative, audiences, bidding strategies, account structure and funnel sequencing.
- Lead paid social activity across the full funnel, balancing prospecting, consideration and permitted retargeting approaches within platform and regulatory constraints.
- Take full ownership of paid social reporting, including the maintenance, accuracy and enrichment of tagging frameworks (UTMs, pixels, server‑side solutions where applicable).
- Design and maintain alternative measurement and insight frameworks to account for Meta Health & Wellbeing reporting limitations, including proxy KPIs and blended performance metrics.
- Partner closely with internal Creative, CRO, Data and Tech teams to ensure paid social campaigns align with landing pages, conversion journeys and on‑site experience.
- Translate complex performance data into clear, actionable insights for senior stakeholders, supporting budget decisions and channel investment strategy.
- Stay ahead of platform changes, policy updates and industry trends, particularly those impacting healthcare, pharmacy and weight loss advertising.
- Work closely with platform partners and external suppliers where appropriate to unlock best practice, betas and strategic support.
- Ensure all campaigns adhere to regulatory, compliance and brand guidelines, maintaining high standards of governance and risk management.
About You
- Commercially minded performance marketer combining strategic thinking with deep hands‑on execution.
- Comfortable operating in highly restricted advertising environments, pragmatic and solutions‑oriented when traditional tracking or retargeting methods are unavailable.
- Highly analytical, enjoys interrogating data, building insight narratives and using imperfect signals to guide smart decision‑making.
- Confident owning a channel end‑to‑end and influencing senior stakeholders with clear, evidence‑based recommendations.
- Collaborative by nature, works effectively across creative, technical and commercial teams to drive shared outcomes.
- Thrives in fast‑paced, growth‑focused environments and takes genuine ownership of performance and results.
Qualifications & Experience
- Minimum 5 years’ experience in performance marketing, with deep, hands‑on expertise in paid social.
- Previous experience working for a pharmaceutical, healthcare or regulated health & wellness business, ideally within the weight‑loss sector.
- Proven track record operating under Meta Health & Wellbeing restrictions, including loss of lower‑funnel event reporting and retargeting limitations.
- Strong understanding of alternative measurement and optimisation approaches when purchase‑level data is restricted.
- Experience working within a D2C e‑commerce environment, with clear accountability for acquisition efficiency and commercial outcomes.
- Advanced knowledge of Meta Ads Manager, campaign structure, creative testing frameworks and audience strategies.
- Demonstrated experience owning and evolving tagging, tracking and reporting solutions in collaboration with analytics or engineering teams.
- Strong communication skills, with the ability to present performance insights clearly to senior stakeholders.
- Comfortable balancing compliance, brand protection and growth in a regulated advertising landscape.
Company Benefits
- Discounted gym membership
- Funded training
- Enhanced maternity & paternity
- 30 days’ annual leave, including Christmas Day, Boxing Day and New Year’s Day, with other bank holidays flexible to take at your convenience.
- Health & wellbeing benefits
- Staff discount
- Sick Pay Scheme
- Blue light card membership available
- Free seasonal flu vaccination
- Regular social events.
Contact
For more information, email [email protected]
Senior Paid Social Lead – Hybrid, Pharma Growth employer: Chemist4U
Chemist4U is an exceptional employer, offering a dynamic and collaborative work environment that prioritises employee growth and well-being. With a competitive salary, generous benefits including 30 days of annual leave and funded training, and a commitment to innovation in the healthcare sector, employees are empowered to thrive both personally and professionally. The hybrid working model based in London allows for flexibility while contributing to a mission-driven company dedicated to making healthcare more accessible.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Paid Social Lead – Hybrid, Pharma Growth
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working at Chemist4U. A friendly chat can give you insider info and maybe even a referral!
✨Tip Number 2
Prepare for the interview by knowing your stuff! Dive deep into Chemist4U’s mission and values. Show us how your experience aligns with making medication and care simpler and safer.
✨Tip Number 3
Be ready to showcase your skills! Bring examples of your past work in paid social marketing, especially in regulated environments. We want to see how you’ve tackled challenges and achieved results.
✨Tip Number 4
Don’t forget to follow up! After your interview, shoot a quick thank-you email. It shows your enthusiasm and keeps you fresh in our minds as we make decisions.
We think you need these skills to ace Senior Paid Social Lead – Hybrid, Pharma Growth
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Paid Social Lead role. Highlight your experience in performance marketing, especially in regulated environments like pharma, and show us how your skills align with our mission at Chemist4U.
Showcase Your Achievements:When detailing your past roles, focus on specific achievements that demonstrate your ability to drive results in paid social campaigns. Use metrics and data to back up your claims – we love numbers that tell a story!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and ensure your key points stand out. This will help us quickly see why you’re a great fit for the team.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you don’t miss any important updates about your application status.
How to prepare for a job interview at Chemist4U
✨Know Your Stuff
Make sure you’re well-versed in the latest trends and regulations in paid social, especially within the pharmaceutical sector. Brush up on Meta’s Health & Wellbeing policies and be ready to discuss how you’ve navigated these in past roles.
✨Showcase Your Analytical Skills
Prepare to demonstrate your ability to turn complex data into actionable insights. Bring examples of how you've used data to influence marketing strategies and decisions, particularly in a regulated environment.
✨Collaborate Like a Pro
Highlight your experience working with cross-functional teams. Be ready to share specific instances where you partnered with creative, technical, or commercial teams to achieve shared goals, as collaboration is key in this role.
✨Be Ready for Scenario Questions
Expect questions that test your problem-solving skills in restricted advertising environments. Think of scenarios where traditional tracking methods were unavailable and how you adapted your strategies to still achieve results.
