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- Tasks: Lead PR strategies for two innovative healthcare brands and manage a dynamic team.
- Company: Join Chemist4U, a leading online pharmacy transforming healthcare access.
- Benefits: Enjoy a competitive salary, funded gym membership, and 30 days holiday.
- Why this job: Make a real impact on healthcare while developing your leadership skills.
- Qualifications: 6+ years in PR with strong media relations and digital PR experience.
- Other info: Flexible hybrid working model in a supportive, growth-focused environment.
The predicted salary is between 42000 - 60000 ÂŁ per year.
Chemist4U is one of the UK’s largest online pharmacies, making medicines, expert advice, and everyday health essentials easier to access than ever. We’re redefining modern healthcare and helping people “feel better for less”. With a fast-growing, innovative team, we deliver trusted pharmacy care straight to our customers’ doors. Join us and be part of a company that’s transforming healthcare and making a real difference every day.
Our purpose
Our mission: Empower everyone to take control of their health by providing world class technology and pharmacy services.
Our values
- Integrity
- Positivity
- Growth
- Customer centricity
We simplify processes and medication management by leveraging cutting-edge technology and empowering our team. Whether through seamless online services or expert support, we ensure reliable and hassle-free healthcare so our customers can focus on their well-being.
About the role
Reports to: Head of Content & PR
Direct reports: PR Manager, Digital PR Manager
Job type: Permanent
Salary: Up to ÂŁ60,000 depending on experience
Working Pattern & Hours: Monday-Friday, 37.5 hours per week
Location: Hybrid/Flexible (Office located: London, Vauxhall) – 3 days per week in office
We’re looking for an experienced PR leader to own and execute dual-brand PR strategies that build trust, authority, and market leadership. You’ll lead a team of two (PR Manager and Digital PR Manager) while managing an external agency partner to maximize impact across traditional PR, digital PR, and SEO performance. This role sits at the intersection of healthcare PR, digital PR for link acquisition, consumer health and wellbeing, and reputation building. We require someone who can balance commercial ambition with medical credibility and regulatory compliance (MHRA, ASA).
You’ll run a go-to media press office for health journalists, the strategic architect behind our transparency campaigns, the leader driving high-authority backlinks for SEO performance, and the voice helping us navigate the complex reputational challenges of the online pharmacy and weight loss sectors. As a people manager and cross-functional leader, you’ll coach and develop your team while collaborating closely with social media and content teams to ensure PR stories are amplified across all channels and that content insights inform PR strategy.
Key Responsibilities
- Expert Spokesperson Programme
- Develop and media-train our pharmacist and doctor spokespeople as national health experts
- Coordinate rapid-response commentary (within-hour turnaround) on medication queries and health trends
- Position Chemist4U as the journalist-friendly pharmacy press office that media call first
- Proactive Media Relations
- Deliver expert commentary placements monthly across national, trade, and consumer health media
- Produce quarterly research reports on prescription trends, medication access, and healthcare challenges
- Develop educational content series demystifying medications, generics, and pharmacy safety
- Balance business priority products with media appetite and seasonality
- Reactive & Crisis Communications
- Manage media enquiries with sub-90-minute response times
- Lead crisis communications on supply disruptions, pricing changes, and sector challenges
- Develop holding statements and proactive customer communications for reputational risks
- myBMI: Building the UK’s Number One Weight Loss Clinic
- Position myBMI clinicians and nutritionists as leading voices in holistic, evidence-based weight management
- Secure coverage in health, lifestyle, and news media on obesity treatment, sustainable weight loss, and the role of GLP-1 medications within comprehensive care programmes
- Develop data-driven PR campaigns showcasing patient outcomes across nutrition, movement, education, and medication pillars
- Counter "quick fix" narratives by positioning myBMI's holistic approach as the sustainable alternative to medication-only services
- Agency Management & Cross-Functional Collaboration
- Manage external PR agency to maximise deliverables across both brands and both traditional + digital PR
- Set clear monthly priorities, briefs, and KPIs aligned to business objectives
- Review agency performance against targets
- Ensure agency outputs integrate seamlessly with internal team deliverables
- Digital PR & SEO Performance
- Lead digital PR strategy to secure high-authority backlinks that improve organic search rankings
- Set monthly link acquisition priorities aligned to SEO objectives (medication pages, category pages, brand awareness)
- Line manage PR Manager (traditional media relations, spokesperson coordination, crisis comms)
- Line manage Digital PR Manager (link acquisition, reactive campaigns, data-led content, journalist outreach for backlinks)
- Create a high-performing, accountable team culture focused on measurable outcomes
- Media Relations & Press Office
- Build and maintain journalist database across health, lifestyle, consumer, and trade publications
- Cultivate relationships with key health reporters, freelancers, and broadcast producers
- Measurement & Reporting
- Monitor coverage across national, regional, trade, and online publications
- Produce monthly performance reports with actionable insights and optimization recommendations for both traditional and digital PR
- Report on team performance and resource allocation across priorities
About You:
You’re an experienced PR and Digital PR professional with solid experience securing national media coverage and building trusted journalist relationships. You have a strong grasp of both traditional brand PR and digital PR for SEO, including link acquisition, SEO metrics and data-led campaigns. You’re comfortable translating strategy into clear, measurable plans, managing agencies and budgets, and working across multiple brands with different audiences. You’re a confident people manager who enjoys developing high-performing teams and collaborating closely with content, social and SEO colleagues. Experience in healthcare or regulated industries is a bonus, but not essential. You’re proactive, data-driven and motivated by making a meaningful impact on healthcare access and patient outcomes.
Qualifications & Experience:
The ideal Senior PR Manager will be a strategic, hands-on communicator and will need to demonstrate the following skills and experience to lead impactful PR campaigns, build strong media relationships, and drive results across both traditional and digital channels.
- PR & Media Relations
- 6+ years PR experience with demonstrable track record of securing national media coverage
- Experience managing press office functions and rapid-response media handling
- Proven ability to build journalist relationships and generate inbound media requests
- Healthcare, pharmaceutical, medical or regulated industry PR experience strongly preferred but not essential
- Understanding of both traditional brand PR and commercial digital PR for SEO
- Digital PR & SEO
- Strong understanding of digital PR's role in SEO performance and link acquisition
- Strategic Delivery
- Experience translating strategy into actionable plans with clear KPIs
- Agency management experience including briefing, performance management, and budget oversight
- Comfortable working across dual-brand strategies with different audiences and objectives
- People Management
- Communication & Stakeholder Management
- Highly organised with strong project management capabilities
- Proactive and comfortable working autonomously
- Comfortable with ambiguity and fast-paced environments
- Data-driven mindset with ability to translate metrics into actionable insights
- Strong leadership presence with ability to influence and inspire
- Genuine interest in healthcare access, patient outcomes, and public health
Impact & Autonomy – Lead PR strategy for two high-growth healthcare brands, manage a small team and agency partners, and test, learn, and optimise with full senior leadership support.
Healthcare Mission – Work on brands that improve healthcare access, from affordable prescriptions to sustainable weight management, directly supporting better patient outcomes.
Growth Environment – Join at a pivotal stage of brand expansion, shaping how these market-leading brands are perceived for years to come.
Learning & Development – Gain deep expertise in healthcare communications, medical PR, crisis management, and digital PR for SEO while developing your leadership skills.
Flexible Working – Hybrid model: three days in our dog-friendly Vauxhall office, balancing collaboration with work-life flexibility.
Company Benefits
Working with an NHS-focused organisation means doing work that truly matters, every day, you’ll help make a real, positive impact on the lives of patients across the UK and Ireland. And that’s just the start. We also offer:
- Funded gym membership
- Funded training and professional development
- Enhanced Maternity & Paternity
- Holiday entitlement is 30 days, including three fixed days for Christmas Day, Boxing Day, and New Year’s Day. All remaining days are flexible
Senior PR Manager in London employer: Chemist4U
Contact Detail:
Chemist4U Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior PR Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching Chemist4U and understanding their mission and values. Tailor your responses to show how your experience aligns with their goals. Remember, they want someone who can help them transform healthcare, so bring your A-game!
✨Tip Number 3
Showcase your skills through a portfolio or case studies. If you’ve led successful PR campaigns or secured media coverage, put it all together in a neat package. This will give potential employers a clear view of what you can bring to the table.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand. So, hit that apply button and let’s get the conversation started!
We think you need these skills to ace Senior PR Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior PR Manager role. Highlight your experience in healthcare PR and how it aligns with Chemist4U's mission to transform healthcare. We want to see how you can bring your unique skills to our innovative team!
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of your successes in previous roles. Whether it's securing national media coverage or leading a successful PR campaign, we love to see quantifiable results that demonstrate your impact.
Be Authentic: Let your personality shine through in your application. We value integrity and positivity, so don’t be afraid to show us who you are and why you're passionate about making a difference in healthcare. A genuine connection can make all the difference!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re proactive and eager to join our team at Chemist4U!
How to prepare for a job interview at Chemist4U
✨Know Your Stuff
Before the interview, dive deep into Chemist4U's mission and values. Understand their approach to healthcare and how they leverage technology. This will help you align your answers with their goals and show that you're genuinely interested in making a difference.
✨Showcase Your Experience
Prepare specific examples from your past roles that demonstrate your PR expertise, especially in healthcare or regulated industries. Highlight successful campaigns you've led, media relationships you've built, and how you've navigated crisis communications. This will illustrate your capability to handle the responsibilities of the Senior PR Manager role.
✨Be Data-Driven
Since the role involves digital PR and SEO, come prepared with insights on how you've used data to drive PR strategies. Discuss metrics you've tracked, successful link acquisition campaigns, and how you've measured the impact of your work. This will show that you can translate strategy into actionable results.
✨Engage with Questions
At the end of the interview, have thoughtful questions ready about the team dynamics, agency management, and how success is measured in the role. This not only shows your interest but also helps you gauge if the company culture aligns with your values and working style.
