At a Glance
- Tasks: Lead and optimise paid social strategies to drive customer acquisition and growth.
- Company: Join Chemist4U, a leading online pharmacy transforming healthcare in the UK.
- Benefits: Enjoy 30 days annual leave, health benefits, and funded training opportunities.
- Other info: Flexible working environment with a focus on collaboration and growth.
- Why this job: Make a real impact on healthcare while developing your marketing skills.
- Qualifications: 5+ years in performance marketing, especially in regulated sectors like healthcare.
The predicted salary is between 50000 - 65000 € per year.
About Chemist4U
Chemist4U is one of the UK’s largest online pharmacies, making medicines, expert advice, and everyday health essentials easier to access than ever. With a fast-growing, innovative team, we deliver trusted pharmacy care straight to our customers’ doors. Join us and be part of a company that’s transforming healthcare and making a real difference every day.
Our purpose: Making medication and care faster, simpler and safer so people stay well for longer.
Our mission: Empower everyone to take control of their health by providing world class technology and pharmacy services.
Our values:
- Collaboration
- Integrity
- Positivity
- Growth
- Customer centricity
We simplify processes and medication management by leveraging cutting-edge technology and empowering our team. Whether through seamless online services or expert support, we ensure reliable and hassle-free healthcare so our customers can focus on their well-being.
About the role
Reporting to: Marketing Director
Job type: Permanent
Salary: Competitive
Working Pattern & Hours: Monday-Friday, 37.5 hours per week
Location: Hybrid/Flexible (Office located: London, SE1)
Reporting into the Marketing Director, the Paid Social Lead sits within the Marketing function, as part of the Acquisition team, and is responsible for owning and scaling Chemist4U’s paid social performance across all relevant platforms. This is a senior, hands on role with full accountability for strategy, optimisation, measurement and reporting across paid social channels, operating within the constraints of regulated pharmaceutical advertising and Meta’s Health & Wellbeing policies.
Key Responsibilities
We’re looking for a Paid Social specialist to lead performance across platforms like Meta, driving efficient customer acquisition and scalable growth. This role focuses on optimisation, testing and data driven decision making, while ensuring campaigns align with the wider customer journey and meet regulatory standards.
- Own the end to end paid social strategy across Meta and other relevant social platforms, with a clear focus on profitable customer acquisition and sustainable scale.
- Develop and execute a robust optimisation and testing roadmap, covering creative, audiences, bidding strategies, account structure and funnel sequencing.
- Lead paid social activity across the full funnel, balancing prospecting, consideration and permitted retargeting approaches within platform and regulatory constraints.
- Take full ownership of paid social reporting, including the maintenance, accuracy and enrichment of tagging frameworks (UTMs, pixels, server side solutions where applicable).
- Design and maintain alternative measurement and insight frameworks to account for Meta Health & Wellbeing reporting limitations, including proxy KPIs and blended performance metrics.
- Partner closely with internal Creative, CRO, Data and Tech teams to ensure paid social campaigns align with landing pages, conversion journeys and on site experience.
- Translate complex performance data into clear, actionable insights for senior stakeholders, supporting budget decisions and channel investment strategy.
- Stay ahead of platform changes, policy updates and industry trends, particularly those impacting healthcare, pharmacy and weight loss advertising.
- Work closely with platform partners and external suppliers where appropriate to unlock best practice, betas and strategic support.
- Ensure all campaigns adhere to regulatory, compliance and brand guidelines, maintaining high standards of governance and risk management.
About You
We’re looking for a commercially minded performance marketer who blends strategic thinking with hands on execution. You’re analytical, adaptable and confident working in complex, restricted environments, using data and insight to drive decisions. A strong collaborator, you take ownership of performance and thrive in fast paced, growth focused teams.
- You are a commercially minded performance marketer who combines strategic thinking with deep hands on execution.
- Comfortable operating in highly restricted advertising environments, you’re pragmatic, adaptable and solutions oriented when traditional tracking or retargeting methods are unavailable.
- Highly analytical, you enjoy interrogating data, building insight narratives and using imperfect signals to guide smart decision making.
- You’re confident owning a channel end to end and influencing senior stakeholders with clear, evidence based recommendations.
- Collaborative by nature, you work effectively across creative, technical and commercial teams to drive shared outcomes.
- You thrive in fast paced, growth focused environments and take genuine ownership of performance and results.
Qualifications & Experience
We’re looking for a Paid Social specialist with strong performance marketing experience, ideally in regulated sectors. You bring deep Meta expertise, a data driven mindset, and the ability to deliver results while balancing compliance and commercial goals.
- Minimum 5 years’ experience in performance marketing, with deep, hands‑on expertise in paid social.
- Essential: Previous experience working for a pharmaceutical, healthcare or regulated health & wellness business, ideally within the weight‑loss sector.
- Proven track record operating under Meta Health & Wellbeing restrictions, including loss of lower‑funnel event reporting and retargeting limitations.
- Strong understanding of alternative measurement and optimisation approaches when purchase‑level data is restricted.
- Experience working within a D2C e‑commerce environment, with clear accountability for acquisition efficiency and commercial outcomes.
- Advanced knowledge of Meta Ads Manager, campaign structure, creative testing frameworks and audience strategies.
- Demonstrated experience owning and evolving tagging, tracking and reporting solutions in collaboration with analytics or engineering teams.
- Strong communication skills, with the ability to present performance insights clearly to senior stakeholders.
- Comfortable balancing compliance, brand protection and growth in a regulated advertising landscape.
Company Benefits
Working with an NHS-focused organisation means doing work that truly matters, every day, you’ll help make a real, positive impact on the lives of patients across the UK and Ireland. And that’s just the start. We also offer:
- Discounted gym membership
- Funded training
- Enhanced Maternity & Paternity
- 30 days’ annual leave, including Christmas Day, Boxing Day, and New Year’s Day, with all other bank holidays flexible to take at your convenience
- Health & Wellbeing benefits
- Staff discount
- Sick Pay Scheme
- Blue light card membership is available
- Free seasonal flu vaccination
- Regular social events.
We’d love to hear from you, so please apply as soon as possible. The role is open until 5th June 2026 but may close earlier if we receive a high number of applications.
We are committed to ensuring an inclusive and accessible recruitment process. If you require any reasonable adjustments at any stage, such as support with your application, interview arrangements, or assessment, please let us know, and we will be happy to help.
At Chemist4U (Innox Trading Ltd), we take your privacy seriously. Any personal data you provide during the application process will be used solely for assessing your suitability for the role, communicating with you, and completing necessary recruitment checks. We only share your information with internal hiring teams and trusted third-party partners involved in the recruitment process. Your data will be retained for up to 12 months, unless you ask us to delete it sooner or provide consent for us to keep it on file longer.
Senior Paid Social Manager in London employer: Chemist4U
At Chemist4U, we pride ourselves on being a leading online pharmacy that not only transforms healthcare but also fosters a vibrant and inclusive work culture. Our employees enjoy competitive benefits, including generous annual leave, funded training, and health & wellbeing perks, all while making a meaningful impact on patients' lives across the UK and Ireland. With a focus on collaboration and growth, we empower our team members to thrive in a fast-paced environment, ensuring they have the tools and support needed for professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Paid Social Manager in London
✨Tip Number 1
Get to know Chemist4U inside out! Research their mission, values, and recent news. This way, when you chat with them, you can show off your knowledge and passion for what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. A friendly chat can sometimes lead to insider tips or even a referral, which can give you a leg up in the hiring process.
✨Tip Number 3
Prepare for the interview by practising common questions and crafting your own success stories. Focus on how your experience aligns with their needs, especially in performance marketing and regulated environments.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can leave a lasting impression and keep you top of mind for the hiring team.
We think you need these skills to ace Senior Paid Social Manager in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Paid Social Manager role. Highlight your experience in performance marketing, especially in regulated sectors like healthcare, and show how your skills align with Chemist4U's mission.
Showcase Your Data Skills:Since this role is all about data-driven decision making, don’t forget to include specific examples of how you've used data to optimise campaigns in the past. We want to see your analytical side shine through!
Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use bullet points where possible to make it easy for us to read and understand your key achievements and experiences.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Chemist4U
✨Know Your Stuff
Before the interview, dive deep into Chemist4U's mission and values. Understand how they simplify healthcare and what their approach to customer-centricity looks like. This will help you align your answers with their goals and show that you're genuinely interested in the role.
✨Showcase Your Experience
Be ready to discuss your hands-on experience with paid social campaigns, especially in regulated environments. Prepare specific examples of how you've navigated compliance challenges and achieved results. This will demonstrate your expertise and ability to thrive in a complex landscape.
✨Data is Your Best Friend
Since the role requires a strong analytical mindset, come prepared with insights from your past campaigns. Be ready to explain how you've used data to drive decisions and optimise performance. Highlight any alternative measurement strategies you've implemented when traditional methods were unavailable.
✨Collaborate and Communicate
Chemist4U values collaboration, so be prepared to discuss how you've worked with cross-functional teams in the past. Share examples of how you've influenced stakeholders with clear, evidence-based recommendations. This will show that you can effectively communicate and work towards shared outcomes.
