Senior Paid Social Manager

Chemist4U is one of the UK’s largest online pharmacies, making medicines, expert advice, and everyday health essentials easier to access than ever. With a fast-growing, innovative team, we deliver trusted pharmacy care straight to our customers’ doors. Join us and be part of a company that’s transforming healthcare and making a real difference every day.

Our purpose: Making medication and care faster, simpler and safer so people stay well for longer.

Our mission: Empower everyone to take control of their health by providing world class technology and pharmacy services.

Our values: Collaboration, Integrity, Positivity, Growth, Customer centricity.

We simplify processes and medication management by leveraging cutting-edge technology and empowering our team. Whether through seamless online services or expert support, we ensure reliable and hassle-free healthcare so our customers can focus on their well-being.

About the role:

Reporting to: Marketing Director
Job type: Permanent
Salary: Competitive
Working Pattern & Hours: Monday-Friday, 37.5 hours per week
Location: Hybrid/Flexible (Office located: London, SE1)

The Paid Social Lead sits within the Marketing function, as part of the Acquisition team, and is responsible for owning and scaling Chemist4U’s paid social performance across all relevant platforms. This is a senior, hands-on role with full accountability for strategy, optimisation, measurement and reporting across paid social channels, operating within the constraints of regulated pharmaceutical advertising and Meta’s Health & Wellbeing policies.

Key Responsibilities:

• Own the end to end paid social strategy across Meta and other relevant social platforms, focusing on profitable customer acquisition and sustainable scale.
• Develop and execute a robust optimisation and testing roadmap, covering creative, audiences, bidding strategies, account structure and funnel sequencing.
• Lead paid social activity across the full funnel, balancing prospecting, consideration and permitted retargeting approaches within platform and regulatory constraints.
• Take full ownership of paid social reporting, including the maintenance, accuracy and enrichment of tagging frameworks (UTMs, pixels, server side solutions where applicable).
• Design and maintain alternative measurement and insight frameworks to account for Meta Health & Wellbeing reporting limitations, including proxy KPIs and blended performance metrics.
• Partner closely with internal Creative, CRO, Data and Tech teams to ensure paid social campaigns align with landing pages, conversion journeys and on-site experience.
• Translate complex performance data into clear, actionable insights for senior stakeholders, supporting budget decisions and channel investment strategy.
• Stay ahead of platform changes, policy updates and industry trends, particularly those impacting healthcare, pharmacy and weight loss advertising.
• Work closely with platform partners and external suppliers where appropriate to unlock best practice, betas and strategic support.
• Ensure all campaigns adhere to regulatory, compliance and brand guidelines, maintaining high standards of governance and risk management.

About You:

We’re looking for a commercially minded performance marketer who blends strategic thinking with hands-on execution. You’re analytical, adaptable and confident working in complex, restricted environments, using data and insight to drive decisions. A strong collaborator, you take ownership of performance and thrive in fast-paced, growth-focused teams.

Qualifications & Experience:

• Minimum 5 years’ experience in performance marketing, with deep, hands-on expertise in paid social.
• Previous experience working for a pharmaceutical, healthcare or regulated health & wellness business, ideally within the weight-loss sector.
• Proven track record operating under Meta Health & Wellbeing restrictions, including loss of lower-funnel event reporting and retargeting limitations.
• Strong understanding of alternative measurement and optimisation approaches when purchase-level data is restricted.
• Experience working within a D2C e-commerce environment, with clear accountability for acquisition efficiency and commercial outcomes.
• Advanced knowledge of Meta Ads Manager, campaign structure, creative testing frameworks and audience strategies.
• Demonstrated experience owning and evolving tagging, tracking and reporting solutions in collaboration with analytics or engineering teams.
• Strong communication skills, with the ability to present performance insights clearly to senior stakeholders.
• Comfortable balancing compliance, brand protection and growth in a regulated advertising landscape.

Company Benefits:

• Discounted gym membership.
• Funded training.
• Enhanced Maternity & Paternity.
• 30 days’ annual leave, including Christmas Day, Boxing Day, and New Year’s Day, with all other bank holidays flexible to take at your convenience.
• Health & Wellbeing benefits.
• Staff discount.
• Sick Pay Scheme.
• Blue light card membership is available.
• Free seasonal flu vaccination.
• Regular social events.

The role is open until 5th June 2026 but may close earlier if we receive a high number of applications. We are committed to ensuring an inclusive and accessible recruitment process. If you require any reasonable adjustments at any stage, such as support with your application, interview arrangements, or assessment, please let us know, and we will be happy to help.