At a Glance
- Tasks: Lead admissions and marketing strategies to enhance Cheltenham College's reputation and attract students.
- Company: Cheltenham College, a prestigious co-educational school with a rich history and modern outlook.
- Benefits: Opportunity to shape the future of education in a beautiful campus environment.
- Other info: Join a vibrant community with a commitment to excellence and innovation.
- Why this job: Be a key player in a dynamic team, influencing the next generation of learners.
- Qualifications: Experience in education or commercial sectors with strong leadership and strategic skills.
The predicted salary is between 60000 - 80000 £ per year.
Cheltenham College is seeking an outstanding strategic leader for this pivotal senior role, which will report directly to the Head and be a key member of the College Executive Committee. This high-profile and exciting role will attract either an experienced education sector professional or an exceptional individual from a commercial background who brings both an instinctive understanding of the independent education landscape and the strategic, commercial, relational, and creative skills to thrive in a role of this complexity and ambition.
Founded in 1841, Cheltenham College is one of Britain’s top co‑educational day and boarding schools – a school of genuine breadth, ambition, and character that combines a proud and distinguished history with a thoroughly modern outlook. With over 1,100 pupils across the College and Prep, a campus of exceptional beauty in the heart of one of England’s most desirable towns, and a growing international family of schools, Cheltenham occupies a compelling and distinctive position in the independent sector.
The arrival of a new Head, Chris Townsend, has brought with it a clear and ambitious intent to place pupil recruitment, brand, and external relations at the heart of strategy. This newly created post is a deliberate expression of that ambition, bringing together the admissions functions and marketing team under a single, strategic leader.
The Director of Admissions and Marketing will be responsible for everything that shapes how Cheltenham College is perceived, how its story is told and how effectively it recruits and retains the pupils who will define its community. They will develop and own an ambitious, integrated recruitment and marketing strategy across the full 3‑18 age range, positioning Cheltenham College as a destination of choice for families locally, nationally and internationally.
The successful candidate will provide inspiring leadership to a team of 14 professionals and will act as a prominent brand ambassador, articulating and promoting the school’s distinctive ethos, values and educational vision to a wide range of audiences.
Director of Admissions and Marketing in Cheltenham employer: Cheltenham College
Cheltenham College is an exceptional employer that offers a dynamic and supportive work environment, fostering creativity and strategic thinking in the heart of one of England's most desirable towns. With a commitment to professional development and a culture that values collaboration and innovation, employees are empowered to make a meaningful impact on the lives of students and the broader community. The opportunity to lead a talented team in shaping the future of a prestigious institution makes this role both rewarding and significant.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Admissions and Marketing in Cheltenham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cheltenham College and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cheltenham College are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Cheltenham College on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Cheltenham College. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director of Admissions and Marketing in Cheltenham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cheltenham College. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cheltenham College:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cheltenham College’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cheltenham College
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cheltenham College will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cheltenham College, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
