Social Media Executive

LOCATION: Based at Stamford Bridge, travel to Cobham and matches when required

CONTRACT: Permanent, Full Time

JOB FUNCTION: Support the day-to-day execution of Chelsea FC Men’s social media output across key global channels (TikTok, Instagram, Facebook, X and WhatsApp). This role focuses on publishing content, creating simple graphics and edits, spotting trends, contributing ideas and supporting the team on matchdays.

MAIN RESPONSIBILITIES

• Creative, content and social media excellence (60%)
  • Assist with publishing content across all Chelsea men’s social media channels.
  • Support live matchday coverage, including posting updates, clips and reactive content.
  • Ensure all content is on-brand, accurate and delivered on time.
  • Edit short-form video content (e.g. clips, vertical video, match moments) using basic editing software and become an expert in using WSC to create highlights clips and packages.
  • Bring fresh ideas by regularly reviewing other football, sport and entertainment social channels.
  • Stay up to date with social media trends, formats and platform updates.
  • Contribute ideas in team meetings to help content stand out in feed.
  • Help identify opportunities for reactive and trend-based content.
• Supporting business goals: partners, campaigns, data collection & driving traffic to web & app (25%)
  • Use social media to help drive traffic to Chelsea’s website and app.
  • Support the promotion of merchandise ranges, ticketing and key club campaigns through social content.
  • Assist in publishing partner-related content, ensuring it is engaging and aligned to campaign objectives.
  • Contribute to posts that encourage fan sign-ups, registrations and data capture initiatives.
  • Write clear, compelling captions and calls-to-action that drive clicks and engagement.
  • Develop working relationships across the business to ensure social media can make a positive impact on club goals.
  • Work to agreed KPIs and targets with the wider digital, marketing and commercial functions.
• Team support and personal development (15%)
  • Work closely with designers, video editors and the wider social team to deliver content.
  • Support the planning and scheduling of weekly content.
  • Assist with general team tasks, including uploading, tagging, caption writing and quality checks.
  • Learn how performance data and insights are used to improve content over time.
  • Take on feedback and continuously develop creative and technical skills.

PERSONAL SPECIFICATION

• Proven experience working in digital, ideally with a focus on social media publishing and content production.
• Basic skills in Photoshop (or similar) and video editing tools.
• Strong understanding of major social media platforms (TikTok, Instagram, X, Facebook).
• Passion for football and a good knowledge of Chelsea FC and the Premier League.
• Keen interest in social media trends and digital culture.
• Willingness to learn, take feedback and develop new skills.
• Strong attention to detail and ability to work in a fast‑paced environment.
• Team player with a proactive attitude.

To embody the club’s BLUE behaviours (Brave, Lead, Unity, Edge) in the approach to work and interaction with others. To adhere to the club’s policies and procedures, including Health & Safety, Financial Authorisation, Confidentiality and GDPR. To act as an ambassador for diversity, equality, and inclusion, and demonstrate a positive commitment by treating others fairly in line with our Equality, Diversity & Inclusion Policy and reporting any acts of discrimination through appropriate channels. To create a safe environment and act to protect all young people and vulnerable adults that are either in your care or attending club premises, and report any concerns to the Safeguarding Lead. To report any misconduct or suspected misconduct to the HR Department.

Our commitment to Equality, Diversity and Inclusion

At Chelsea we recognise that the diversity of our people is one of our greatest strengths and we are taking positive action to ensure our existing colleagues and job applicants can fully be themselves and bring their own unique experiences and perspectives to Chelsea FC. This means giving full and fair consideration to all applicants regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. If you need reasonable adjustments made to the recruitment process, please reach out to your recruiter, who will be able to advise and support you. Chelsea FC is fully committed to ensuring the safety and well‑being of all children, young people and adults at risk (vulnerable groups). We therefore require all successful applicants to complete a DBS Check prior to starting employment. Depending on the role, successful applicants may also be required to undergo other child protection screening where appropriate. This Job Description is not intended to be exhaustive; the duties and responsibilities may therefore vary over time according to the changing needs of the Club.