At a Glance
- Tasks: Join our team to manage exciting marketing campaigns for Chelsea FC's hospitality and venue services.
- Company: Chelsea Football Club, a prestigious football club with a rich history and vibrant culture.
- Benefits: Enjoy a full-time role with opportunities for creativity, collaboration, and growth in a dynamic environment.
- Other info: Flexible working hours may be required; embrace diversity and inclusion in a supportive workplace.
- Why this job: Be part of a passionate team, make an impact, and work in the thrilling world of sports marketing.
- Qualifications: Ideal candidates should have marketing experience, strong communication skills, and a flair for creativity.
The predicted salary is between 30000 - 42000 £ per year.
Marketing Executive - Hospitality and Venue
Join to apply for the Marketing Executive - Hospitality and Venue role at Chelsea Football Club
Marketing Executive - Hospitality and Venue
Join to apply for the Marketing Executive - Hospitality and Venue role at Chelsea Football Club
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JOB TITLE: Marketing Executive – Hospitality and Venue
DEPARTMENT: Marketing | Growth Marketing
LOCATION: Stamford Bridge
CONTRACT: Permanent
We encourage you to apply as soon as possible. In the event that we receive a large number of applications, the position may be filled before the listed closing date. To avoid missing out, please submit your application at your earliest convenience.
Job Function:
An integral part of the Growth Marketing team, this role is responsible for the delivery of marketing campaigns for the club’s commercial business including Hospitality for Men’s and Women’s games at Stamford Bridge (Club Chelsea) and Venue (Stadium Tours, Meetings & Events and Special Events). The marketing executive will support each distinct business area in achieving their commercial and marketing targets through the planning, execution and analysis of global marketing campaigns.
Role Overview:
- Support the V&H Marketing team with end-to-end campaign management process to meet agreed campaign KPIs.
- Build strategic and comprehensive campaign and channel plans to be delivered across the club’s global marketing channels and external media channels. including: Web and app, CRM, social, matchday placements, amongst others.
- Offer marketing expertise, insights and advice to help build and optimise successful campaigns.
- Brief and develop static and video assets alongside in-house creative teams to meet the business areas’ requirements.
- Develop campaign reports with the Insights team to analyse, evaluate and optimise the impact of activations, through the lens of updating senior members of the marketing and commercial teams.
- Develop match-by-match marketing plans to support in Club Chelsea sales objectives, targeted by product and audiences.
- Support on the development of an audience-led global strategy to drive Tours and Museum ticket sales, including bespoke products.
- Develop and execute marketing plans for Meetings and Events, incorporating the use of their Wordpress website and LinkedIn channel.
- Maintain and develop key internal relationships with Commercial teams, Communications, Creative Studio, Insights, Video, Club photographers, amongst others.
- Work collaboratively with other marketing specialists, including CRM and Paid Media teams.
Specific Responsibilities:
- Campaign planning – host and attend weekly meetings with each business area and the relevant marketing stakeholders, to inform the strategic planning and scheduling of campaigns.
- Campaign delivery – ensure all campaign assets are produced and delivered to channel owners on time and as agreed.
- Campaign reporting – produce detailed reports for each campaign highlighting key insights, successes and areas for optimisation.
- Product positioning – update the Chelsea FC website and M&E Wordpress site in-line with new imagery and copy, to support product positioning.
- Copy writing – draft long and short-form copy for various channels including web, LinkedIn, sales collateral, among others.
- Creative briefing – own the relationship with the Creative studio, and occasionally external agencies, to brief all creative requirements, ranging from sales collateral through to OOH screen assets.
Measures of Performance:
- Key campaign KPIs as set out for each campaign
- Return on investment across marketing spend – budgets set by Marketing Lead
- Specific Commercial and Marketing targets
- Excellent collaborative relationships with key stakeholders.
- Progressive marketing approach.
Person Specification:
- Proven marketing experience working in a fast-paced environment.
- Organised and able to prioritise workloads.
- Experience of writing, managing and delivering integrated marketing campaigns utilising a full range of marketing tools and channels.
- Solid understanding of digital and social marketing best practices.
- Outstanding organisational and project management skills.
- Excellent verbal and written communication skills.
- Creative flair and eye for detail.
- Confidence with a positive attitude.
- Ability to work to tight deadlines and prioritise work in a demanding environment.
- Given the nature of working in football, may be required to work outside of traditional hours from time to time.
- Proactive team player able to work individually and as part of a team.
- Experience managing LinkedIn as a marketing channel.
- Educated to degree level or relevant marketing qualification
- Knowledge of football or the sports industry
- Knowledge of the events industry
- Knowledge of the hospitality industry
- Experience using Photoshop or building template assets
- Experience using Contentful or a similar CMS system
Our commitment to Equality, Diversity and Inclusion
At Chelsea we recognise that the diversity of our people is one of our greatest strengths and we are taking positive action to ensure our existing colleagues and job applicants can fully be themselves and bring their own unique experiences and perspectives to Chelsea FC. This means giving full and fair consideration to all applicants regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
If you need reasonable adjustments made to the recruitment process, please reach out to your recruiter, who will be able to advise and support you.
Chelsea FC is fully committed to ensuring the safety and well-being of all children, young people and adults at risk (vulnerable groups). We therefore require all successful applicants to complete a DBS Check prior to starting employment. Depending on the role, successful applicants may also be required to undergo other child protection screening where appropriate.
This Job Description is not intended to be exhaustive; the duties and responsibilities may therefore vary over time according to the changing needs of the Club.
Seniority level
Seniority level
Not Applicable
Employment type
Employment type
Full-time
Job function
Job function
Marketing and Customer Service
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#J-18808-LjbffrMarketing Executive - Hospitality and Venue in London employer: Chelsea Football Club
Chelsea Football Club is an exceptional employer, offering a vibrant work culture at the iconic Stamford Bridge. Employees benefit from a collaborative environment that fosters creativity and innovation, alongside opportunities for professional growth within the dynamic sports and hospitality sectors. With a commitment to diversity and inclusion, Chelsea FC ensures that all team members can thrive while contributing to the club's success.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive - Hospitality and Venue in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Chelsea Football Club and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Chelsea Football Club are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Chelsea Football Club on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Chelsea Football Club. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Executive - Hospitality and Venue in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Chelsea Football Club. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Chelsea Football Club:Show us that you’ve done your homework! In your application, briefly mention what you admire about Chelsea Football Club’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Chelsea Football Club
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Chelsea Football Club will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Chelsea Football Club, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
