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- Tasks: Join our team to manage exciting marketing campaigns for Chelsea FC's hospitality and venue services.
- Company: Chelsea Football Club, a prestigious football club with a rich history and vibrant culture.
- Benefits: Enjoy a full-time role with opportunities for creativity, collaboration, and growth in a dynamic environment.
- Why this job: Be part of a passionate team, make an impact, and work in the thrilling world of sports marketing.
- Qualifications: Ideal candidates should have marketing experience, strong communication skills, and a flair for creativity.
- Other info: Flexible working hours may be required; embrace diversity and inclusion in a supportive workplace.
The predicted salary is between 30000 - 42000 £ per year.
Marketing Executive – Hospitality and Venue
Join to apply for the Marketing Executive – Hospitality and Venue role at Chelsea Football Club
Marketing Executive – Hospitality and Venue
Join to apply for the Marketing Executive – Hospitality and Venue role at Chelsea Football Club
Get AI-powered advice on this job and more exclusive features.
JOB TITLE: Marketing Executive – Hospitality and Venue
DEPARTMENT: Marketing | Growth Marketing
LOCATION: Stamford Bridge
CONTRACT: Permanent
We encourage you to apply as soon as possible. In the event that we receive a large number of applications, the position may be filled before the listed closing date. To avoid missing out, please submit your application at your earliest convenience.
Job Function:
An integral part of the Growth Marketing team, this role is responsible for the delivery of marketing campaigns for the club’s commercial business including Hospitality for Men’s and Women’s games at Stamford Bridge (Club Chelsea) and Venue (Stadium Tours, Meetings & Events and Special Events). The marketing executive will support each distinct business area in achieving their commercial and marketing targets through the planning, execution and analysis of global marketing campaigns.
Role Overview:
- Support the V&H Marketing team with end-to-end campaign management process to meet agreed campaign KPIs.
- Build strategic and comprehensive campaign and channel plans to be delivered across the club’s global marketing channels and external media channels. including: Web and app, CRM, social, matchday placements, amongst others.
- Offer marketing expertise, insights and advice to help build and optimise successful campaigns.
- Brief and develop static and video assets alongside in-house creative teams to meet the business areas’ requirements.
- Develop campaign reports with the Insights team to analyse, evaluate and optimise the impact of activations, through the lens of updating senior members of the marketing and commercial teams.
- Develop match-by-match marketing plans to support in Club Chelsea sales objectives, targeted by product and audiences.
- Support on the development of an audience-led global strategy to drive Tours and Museum ticket sales, including bespoke products.
- Develop and execute marketing plans for Meetings and Events, incorporating the use of their Wordpress website and LinkedIn channel.
- Maintain and develop key internal relationships with Commercial teams, Communications, Creative Studio, Insights, Video, Club photographers, amongst others.
- Work collaboratively with other marketing specialists, including CRM and Paid Media teams.
Specific Responsibilities:
- Campaign planning – host and attend weekly meetings with each business area and the relevant marketing stakeholders, to inform the strategic planning and scheduling of campaigns.
- Campaign delivery – ensure all campaign assets are produced and delivered to channel owners on time and as agreed.
- Campaign reporting – produce detailed reports for each campaign highlighting key insights, successes and areas for optimisation.
- Product positioning – update the Chelsea FC website and M&E Wordpress site in-line with new imagery and copy, to support product positioning.
- Copy writing – draft long and short-form copy for various channels including web, LinkedIn, sales collateral, among others.
- Creative briefing – own the relationship with the Creative studio, and occasionally external agencies, to brief all creative requirements, ranging from sales collateral through to OOH screen assets.
Measures of Performance:
- Key campaign KPIs as set out for each campaign
- Return on investment across marketing spend – budgets set by Marketing Lead
- Specific Commercial and Marketing targets
- Excellent collaborative relationships with key stakeholders.
- Progressive marketing approach.
Person Specification:
- Proven marketing experience working in a fast-paced environment.
- Organised and able to prioritise workloads.
- Experience of writing, managing and delivering integrated marketing campaigns utilising a full range of marketing tools and channels.
- Solid understanding of digital and social marketing best practices.
- Outstanding organisational and project management skills.
- Excellent verbal and written communication skills.
- Creative flair and eye for detail.
- Confidence with a positive attitude.
- Ability to work to tight deadlines and prioritise work in a demanding environment.
- Given the nature of working in football, may be required to work outside of traditional hours from time to time.
- Proactive team player able to work individually and as part of a team.
- Experience managing LinkedIn as a marketing channel.
- Educated to degree level or relevant marketing qualification
- Knowledge of football or the sports industry
- Knowledge of the events industry
- Knowledge of the hospitality industry
- Experience using Photoshop or building template assets
- Experience using Contentful or a similar CMS system
Our commitment to Equality, Diversity and Inclusion
At Chelsea we recognise that the diversity of our people is one of our greatest strengths and we are taking positive action to ensure our existing colleagues and job applicants can fully be themselves and bring their own unique experiences and perspectives to Chelsea FC. This means giving full and fair consideration to all applicants regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
If you need reasonable adjustments made to the recruitment process, please reach out to your recruiter, who will be able to advise and support you.
Chelsea FC is fully committed to ensuring the safety and well-being of all children, young people and adults at risk (vulnerable groups). We therefore require all successful applicants to complete a DBS Check prior to starting employment. Depending on the role, successful applicants may also be required to undergo other child protection screening where appropriate.
This Job Description is not intended to be exhaustive; the duties and responsibilities may therefore vary over time according to the changing needs of the Club.
Seniority level
-
Seniority level
Not Applicable
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Customer Service
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Marketing Executive - Hospitality and Venue employer: Chelsea Football Club
Contact Detail:
Chelsea Football Club Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive - Hospitality and Venue
✨Tip Number 1
Familiarise yourself with Chelsea Football Club's marketing strategies and recent campaigns. Understanding their approach will help you tailor your discussions during interviews and demonstrate your genuine interest in the role.
✨Tip Number 2
Network with current or former employees of Chelsea FC, especially those in the marketing department. They can provide valuable insights into the company culture and expectations, which can be beneficial for your application.
✨Tip Number 3
Showcase your knowledge of the hospitality and events industry in your conversations. Highlight any relevant experience you have that aligns with the responsibilities of the Marketing Executive role, particularly in campaign management.
✨Tip Number 4
Prepare to discuss how you would leverage digital and social media channels for marketing campaigns. Given the emphasis on these platforms in the job description, having a few ideas ready can set you apart from other candidates.
We think you need these skills to ace Marketing Executive - Hospitality and Venue
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant marketing experience, especially in hospitality and events. Use keywords from the job description to demonstrate that you meet the specific requirements of the Marketing Executive role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for football and marketing. Mention specific campaigns you've worked on that align with Chelsea FC's goals, and explain how your skills can contribute to their success.
Showcase Your Creativity: Since the role involves creative briefing and campaign management, include examples of your previous work that demonstrate your creative flair. This could be links to campaigns you've managed or samples of copy you've written.
Highlight Relevant Skills: Emphasise your organisational and project management skills, as well as your experience with digital marketing tools. Mention any familiarity with CMS systems like Contentful, and your ability to manage LinkedIn as a marketing channel.
How to prepare for a job interview at Chelsea Football Club
✨Know Your Campaigns
Familiarise yourself with recent marketing campaigns at Chelsea Football Club, especially those related to hospitality and events. Be ready to discuss what worked well and how you would approach similar campaigns.
✨Showcase Your Creativity
Prepare examples of your creative work, whether it's copywriting or campaign visuals. Highlight your ability to think outside the box and how you've successfully engaged audiences in previous roles.
✨Understand the Audience
Research the target audience for Chelsea's hospitality and venue offerings. Be prepared to discuss how you would tailor marketing strategies to meet their needs and preferences.
✨Demonstrate Collaboration Skills
Since the role involves working with various teams, be ready to share experiences where you've successfully collaborated with others. Emphasise your communication skills and ability to build relationships across departments.
