Marketing Executive - CFCW

This role is responsible for supporting the planning and execution of best-in-class Commercial & Brand Marketing campaigns to support Chelsea FC Women’s commercial objectives. This person will play a key role in all aspects of the campaign processes from planning and strategy to execution, optimisation and analysis.

Role Overview:

• Supporting the development and delivery of attendance marketing strategy to achieve ticketing sales and revenue objectives for Chelsea FC Women.
• Supporting the development and delivery of brand marketing strategy to achieve fan growth and wider marketing objectives for Chelsea FC Women.
• Working with Fan Experience to develop plans to deliver best-in-class matchday experience at Stamford Bridge and at Kingsmeadow.
• Briefing & developing content and creative using brand guidelines and content plans to support campaign objectives.
• End to end management of finances and stakeholder campaign reporting.
• Maintaining & developing key internal relationships (e.g. Commercial, Paid Media Team, CRM Team, Digital Platforms, Communications team, Creative Team, Insights Team, Chelsea Studios, Partner Marketing).
• Support may be required outside of traditional working hours to capitalise on key moments such as matchdays and transfer windows.

You’ll Be (Main Responsibilities):

• Strategy development – Supporting development of season long attendance marketing and fan growth strategies to grow our addressable audiences, ticket purchasers and commercial sponsorship opportunities.
• Creative and Content Briefing – managing campaign briefs across all channels to ensure creative assets are delivered on time and within brand guidelines to each channel owner.
• Campaign development – managing channel owners to deliver tailored campaigns to meet commercial goals.
• Campaign reporting - developing and managing reporting infrastructure with the internal Insights team to analyse, evaluate and optimise campaign performance.

Measures of Performance:

• Ticket Sales
• Revenue Generation
• Growth of CFCW fan base
• Ability To Manage Stakeholders & Prioritise Workload

You’ll Have (Person Specification):

• Demonstrable marketing experience.
• Strong understanding of marketing best practices.
• Experience of planning, managing, and delivering integrated marketing campaigns utilising a full range of marketing tools and channels such as CRM, Paid Media, Earned Media.
• Ability to articulate and influence key strategic decisions, build relationships and manage multiple stakeholders.
• Outstanding organisational and project management skills.
• Creative flair and confidence with a positive attitude.
• Ability to work to tight deadlines and prioritise work in a demanding and fast-paced environment.
• Educated to degree level or relevant marketing qualification.
• Proactive team player able to work individually and as part of a team.

In return (Benefits):

• 25 days annual leave (+ Bank Holidays). After three years’ service, AL days increase to 28.
• Pension Contribution (5%).
• Life Assurance (4 x base salary).
• Private healthcare through Vitality.
• C2W (Cycle to Work scheme).
• Chelsea Ticket Membership Program – enables employees to purchase tickets for home games 49 days prior to the match.
• Free staff lunches at Stamford Bridge (Mon-Fri).
• Discount on club and club-affiliated products (Megastore, Nike 25% discount, Stadium Tours, onsite bar/restaurant etc).
• Employee Assistance Program, Mental Health first aiders and a strong well-being community.

Our commitment to Equality, Diversity and Inclusion:

At Chelsea we recognise that the diversity of our people is one of our greatest strengths and we are taking positive action to ensure our existing colleagues and job applicants can fully be themselves and bring their own unique experiences and perspectives to Chelsea FC. This means giving full and fair consideration to all applicants regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

If you need reasonable adjustments made to the recruitment process, please reach out to your recruiter, who will be able to advise and support you.

Chelsea FC and the Foundation is fully committed to ensuring the safety and wellbeing of all children, young people and adults at risk (vulnerable groups). We therefore require all successful applicants to complete a DBS Check prior to starting employment. Depending on the role, successful applicants may also be required to undergo other child protection screening where appropriate.

This Job Description is not intended to be exhaustive; the duties and responsibilities may therefore vary over time according to the changing needs of the Club.