At a Glance
- Tasks: Lead Chelsea FC's global social media strategy and engage millions of fans.
- Company: Join the iconic Chelsea Football Club and shape its digital presence.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Other info: Be part of a diverse team committed to innovation and excellence.
- Why this job: Make a real impact in sports media and connect with a passionate fanbase.
- Qualifications: Proven experience in social media leadership and a passion for football.
The predicted salary is between 60000 - 80000 £ per year.
The Head of Social Media will define and lead the strategic direction of Chelsea Football Club’s global social media presence — engaging more than 195 million fans across over ten platforms. This role is pivotal in shaping how Chelsea communicates with the world, drives digital engagement, and delivers measurable commercial value through social media.
Leading a talented in-house team and international agency partners, the Head of Social Media will ensure all activity enhances Chelsea’s brand, supports business priorities, and drives fans to the club’s website, app, and online shop — converting engagement into tangible outcomes such as ticket sales, merchandise revenue and data growth. This is a senior leadership position requiring creative excellence, commercial intelligence, and the ability to influence and collaborate across all areas of the club’s business.
Key Responsibilities
- Strategy
- Lead the creation and delivery of a world-class social media strategy that positions Chelsea as a global digital leader while directly supporting key business priorities.
- Define and implement a cohesive global strategy across all men’s and international social channels, with clear goals, performance metrics, and audience development plans.
- Work closely with the women’s commercial and marketing teams to define a social media strategy specifically designed to support the needs of the women’s business.
- Use data and audience insights to guide content and business decisions, optimise reach and engagement, and report on performance against key indicators.
- Ensure social media activity consistently drives traffic and conversion to the club’s owned platforms.
- Collaborate with senior stakeholders to ensure alignment with brand, communications, and marketing strategies.
- Set and review performance KPIs with the wider digital, marketing, and commercial teams.
- Support business goals
- Integrate social media into the heart of Chelsea’s commercial and marketing ecosystem.
- Collaborate with Partnerships to deliver innovative, high-performing branded content.
- Partner with the Growth and Digital teams to drive sustained traffic and conversion.
- Lead the creative and strategic use of social media to boost ticket and hospitality sales.
- Champion data acquisition strategies.
- Report to senior leadership on the financial and strategic contribution of social media.
- Creative, content and social media excellence
- Set the creative vision for Chelsea’s social media output.
- Oversee the production of content that entertains, inspires, and informs.
- Lead ideation and briefing processes to ensure social content is strategically aligned.
- Collaborate with the internal creative, design, and video teams.
- Stay ahead of emerging trends, technologies, and platform developments.
- Build strong partnerships with major social platforms.
- Manage a high-performing team
- Provide inspiring, strategic leadership to a team of in-house professionals and a network of international social media agencies.
- Set clear objectives and development plans for the in-house team.
- Lead by example — cultivating a high-performance culture.
- Oversee agency relationships and output in key growth regions.
- Act as the senior advocate for social media across the organisation.
What You’ll bring
- Proven track record leading multi-channel social media operations for a global brand or elite sports organisation.
- Extensive experience in senior digital or social media roles.
- Deep understanding of social media platforms and their commercial potential.
- Strong commercial mindset with experience driving measurable traffic, sales, and data acquisition.
- Exceptional creative judgment, with a track record of leading innovative campaigns.
- Experienced in managing global agency relationships and cross-functional collaboration.
- Insight-driven decision-maker, skilled in translating analytics into actionable strategy.
- Inspiring leader with a history of building high-performing teams.
- Deep understanding and passion for football.
Our Expectations:
- To embody the club’s BLUE behaviours (Brave, Lead, Unity, Edge).
- To adhere to the club’s policies and procedures.
- To act as an ambassador for diversity, equality, and inclusion.
- To create a safe environment and act to protect all young people and vulnerable adults.
- To report any misconduct or suspected misconduct to the HR Department.
Our commitment to Equality, Diversity and Inclusion:
At Chelsea we recognise that the diversity of our people is one of our greatest strengths and we are taking positive action to ensure our existing colleagues and job applicants can fully be themselves and bring their own unique experiences and perspectives to Chelsea FC.
Head of Social Media employer: Chelsea Football Club
Chelsea Football Club is an exceptional employer, offering a dynamic work environment at Stamford Bridge that fosters creativity and innovation. With a commitment to employee growth, the club provides opportunities for professional development while championing diversity and inclusion. Join a passionate team dedicated to engaging millions of fans globally, where your contributions directly impact the club's success and community initiatives.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Social Media
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best social media campaigns and content. Use real metrics to demonstrate how your work has driven engagement and conversions. This will make you stand out when you’re chatting with potential employers.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Chelsea FC, and express your interest in working with them. A well-timed email can sometimes lead to opportunities that aren’t even advertised yet.
✨Tip Number 4
Stay updated on trends! Follow the latest developments in social media and digital marketing. Being knowledgeable about emerging platforms and strategies shows that you’re passionate and ready to bring fresh ideas to the table. Plus, it’s a great conversation starter!
We think you need these skills to ace Head of Social Media
Some tips for your application 🫡
Show Your Passion for Football:When you're writing your application, let your love for football shine through! Mention any experiences or insights you have about the game, especially related to Chelsea FC. This will show us that you're not just looking for a job, but that you genuinely care about the club and its fans.
Tailor Your Application:Make sure to customise your application to highlight how your skills and experiences align with the role of Head of Social Media. Use specific examples from your past work that demonstrate your ability to drive engagement and commercial value through social media. We want to see how you can contribute to our goals!
Be Data-Driven:Since this role involves using data to guide decisions, include any relevant metrics or results from your previous roles. Show us how you've used analytics to improve social media performance or drive traffic to platforms. This will help us understand your strategic mindset and how you can impact our digital presence.
Apply Early!:Don't wait until the last minute to submit your application. We encourage you to apply as soon as possible, as we might fill the position before the closing date if we receive a lot of applications. Get your application in early through our website to avoid missing out on this exciting opportunity!
How to prepare for a job interview at Chelsea Football Club
✨Know Your Platforms
Make sure you’re well-versed in the social media platforms mentioned in the job description. Understand their unique features and how they can be leveraged for Chelsea's brand. Prepare examples of successful campaigns you've led on these platforms to showcase your expertise.
✨Showcase Your Creative Vision
Be ready to discuss your creative approach to social media strategy. Bring ideas that align with Chelsea’s brand identity and demonstrate how you would engage fans while driving traffic to the club’s website and online shop. Think about innovative content formats that could resonate with a global audience.
✨Data-Driven Decision Making
Highlight your experience with analytics tools and how you’ve used data to inform your strategies. Be prepared to discuss specific metrics you’ve tracked in previous roles and how those insights led to improved engagement and revenue. This will show your commercial mindset and ability to drive measurable outcomes.
✨Leadership and Team Collaboration
Since this role involves managing a team, be ready to share your leadership style and how you foster a high-performance culture. Discuss your experience working with cross-functional teams and agencies, and how you ensure alignment with broader business goals. This will demonstrate your ability to lead and collaborate effectively.
