CRM Executive (Braze experience required)

CRM Executive (Braze experience required)

Join to apply for the CRM Executive (Braze experience required) role at Chelsea Football Club

JOB TITLE: CRM Executive (Braze experience required)

LOCATION: Stamford Bridge

CONTRACT: Permanent

We encourage you to apply as soon as possible. In the event that we receive a large number of applications, the position may be filled before the listed closing date. To avoid missing out, please submit your application at your earliest convenience.

Chelsea Football Club is a global brand with a rich history of success, ambition, and innovation. As one of the most iconic clubs in the Premier League, we are committed to staying ahead, not only on the pitch but also in the digital world. Our Marketing teams deliver 1st class campaigns to millions of people worldwide and this role will have a genuine impact on how Chelsea engages with our fans.

We’re looking for a dynamic and data-driven CRM Executive to join our team in the fast-paced world of sport. This role is perfect for someone who lives and breathes CRM, thrives on delivering measurable results, and is passionate about engaging fans through digital channels.

You’ll be responsible for planning, executing, and optimising CRM fan journey campaigns across multiple platforms to drive ticket sales, merchandise revenue, fan acquisition, and brand awareness.

You’ll be: (Responsibilities):

• Build and deploy personalised, automated customer journeys using Braze across email, push, in-app, and SMS covering different stages of the fan lifecycle.
• Journey Design: Collaborate with stakeholders to map out lifecycle touchpoints and translate them into effective Braze workflows.
• Segmentation & Targeting: Create dynamic segments using behavioural and transactional data to deliver relevant messaging.
• A/B Testing & Optimisation: Run experiments to test subject lines, content, timing, and channels to improve performance.
• Reporting & Insights: Monitor campaign performance and provide actionable insights to improve KPIs such as open rates, CTR, conversion, and retention.
• Data Integration: Work with data and tech teams to ensure Braze is properly integrated with internal systems and data flows.
• Compliance & Best Practices: Ensure all CRM activity complies with GDPR and other relevant data privacy regulations.

You’ll have (Person Specification):

• 2+ years of experience in CRM or lifecycle marketing, ideally in a B2C environment.
• Proven experience building and managing campaigns in Braze (Canvas, Liquid, segmentation, etc.).
• Strong understanding of customer lifecycle stages and CRM best practices.
• Analytical mindset with experience using tools like Looker, Tableau, or Braze Reports.
• Excellent communication and project management skills.
• Familiarity with HTML/CSS for email is a plus.

Nice to Have

• Experience with other martech tools (e.g., Segment).
• Knowledge of retention and loyalty strategies.
• 25 days annual leave (pro-rata) + Bank Holidays. After three years’ service, AL days increase to 28 (pro-rata).
• Pension Contribution (5%)
• Life Assurance (4 x base salary)
• Private healthcare through Vitality
• C2W (Cycle to Work scheme)
• Chelsea Ticket Membership Program – enables employees to purchase tickets for home games 49 days prior to the match
• Free staff lunches at Stamford Bridge (Mon-Fri)
• Discount on club and club-affiliated products (Megastore, Nike 25% discount, Stadium Tours, onsite bar/restaurant etc)
• Employee Assistance Program, Mental Health first aiders and a strong well-being community

Chelsea FC and the Foundation is fully committed to ensuring the safety and well-being of all children, young people and adults at risk (vulnerable groups). We therefore require all successful applicants to complete a DBS Check prior to starting employment. Depending on the role, successful applicants may also be required to undergo other child protection screening where appropriate.

This Job Description is not intended to be exhaustive; the duties and responsibilities may therefore vary over time according to the changing needs of the Club.