Brand Marketing Executive in London

Chelsea FC is built on history, passion, and culture. As Brand Marketing Executive, you will play a vital role in delivering creative, best-in-class campaigns that grow our audiences, strengthen our brand, and drive commercial success. This is an exciting opportunity for an ambitious marketer to work across football, culture, and creativity, from kit launches and merchandise drops to influencer activations and matchday moments.

This role is responsible for supporting the planning and execution of best-in-class Brand Marketing campaigns to support commercial objectives. The Brand Marketing Executive will play a key role across all aspects of the campaign process, from planning and strategy through to execution, optimisation and analysis. The role also involves administrative support, cross-functional collaboration, content creation assistance, and agility to work across a wide range of briefs and projects.

MAIN RESPONSIBILITIES:

• Development and execution of marketing campaigns to elevate the CFC brand and grow audiences.
• Manage projects to elevate CFC key footballing and non-footballing moments.
• Regularly update key stakeholders on brand performance, including campaign reporting.
• Support on creative ideation and campaign development, from pre-production through to delivery.
• Assist with kit launches, merchandise drops, and brand moments.
• Support campaigns involving influencers and celebrities to amplify reach and engagement.
• Assist in briefing and coordinating content creation (social, digital, video) with creative teams.
• Maintain and develop key internal relationships (e.g. Paid Media Team, CRM Team, Digital Platforms, Communications Team, Creative Team, Insights Team, Chelsea TV).
• Provide administrative support for campaigns, including scheduling, documentation, and coordination.
• Support the Brand Marketing Manager and Lead with budget management, specifically by managing purchase orders and invoices.
• Assist in event delivery, including fan activations, matchday marketing and brand experiences.
• Given the nature of football, support may be required outside of traditional working hours to capitalise on key moments such as matchdays and transfer windows.

Person Specification:

• Proven experience in marketing, brand, agency or a related creative field (internships and placements considered).
• Strong understanding of core marketing principles and best practices.
• Some experience supporting or delivering integrated campaigns across digital, social, and physical channels.
• Excellent communication skills with the ability to collaborate effectively across teams and stakeholders.
• Highly organised with strong project management skills and attention to detail.
• Creative thinker with a proactive, problem-solving mindset.
• Ability to work under pressure, adapt quickly, and prioritise in a fast-paced environment.
• Comfortable working across multiple briefs at once, from kit launches to influencer activations.
• Interest in football, culture, and creativity, with an eye for spotting new trends and opportunities.
• Educated to degree level (or equivalent experience) in marketing, business, communications, or a creative discipline.
• A true team player who brings positive energy, collaboration, and curiosity.

OUR EXPECTATIONS:

• To embody the club’s BLUE behaviours (Brave, Lead, Unity, Edge) in the approach to work and interaction with others.
• To adhere to the club’s policies and procedures, including Health & Safety, Financial Authorisation, Confidentiality and GDPR.
• To act as an ambassador for diversity, equality, and inclusion, and demonstrate a positive commitment by treating others fairly in line with our Equality, Diversity & Inclusion Policy and reporting any acts of discrimination through appropriate channels.
• To create a safe environment and act to protect all young people and vulnerable adults that are either in your care or attending club premises, and report any concerns to the Safeguarding Lead.
• To report any misconduct or suspected misconduct to the HR Department.

Our commitment to Equality, Diversity and Inclusion: At Chelsea we recognise that the diversity of our people is one of our greatest strengths and we are taking positive action to ensure our existing colleagues and job applicants can fully be themselves and bring their own unique experiences and perspectives to Chelsea FC. This means giving full and fair consideration to all applicants regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

If you need reasonable adjustments made to the recruitment process, please reach out to your recruiter, who will be able to advise and support you. Chelsea FC is fully committed to ensuring the safety and well-being of all children, young people and adults at risk (vulnerable groups). We therefore require all successful applicants to complete a DBS Check prior to starting employment. Depending on the role, successful applicants may also be required to undergo other child protection screening where appropriate.

This Job Description is not intended to be exhaustive; the duties and responsibilities may therefore vary over time according to the changing needs of the Club.