At a Glance
- Tasks: Lead exciting brand activation campaigns and collaborate with top partners at Chelsea FC.
- Company: Join the iconic Chelsea FC, a leader in sports marketing and brand partnerships.
- Benefits: Enjoy a competitive salary, career development, and a vibrant team culture.
- Other info: Be part of a diverse team committed to equality and inclusion.
- Why this job: Make your mark in sports marketing while working with global brands and talents.
- Qualifications: Experience in brand activation and strong project management skills are essential.
The predicted salary is between 54000 - 66000 £ per year.
Permanent (Full-Time)
DEPARTMENT: Commercial, Brand
LOCATION: Stamford Bridge
CONTRACT: Permanent, Full Time
Closing date: 12th November
We encourage you to apply as soon as possible. In the event that we receive a large number of applications, the position may be filled before the listed closing date.
Role Purpose
The Brand Activation Manager will lead the development and delivery of high-quality activation across a portfolio of Chelsea FC's commercial partnerships, with particular ownership of highest-level partnerships. Working closely with the Brand Activation Lead and wider marketing teams, the Manager will take ownership of partner strategy, activation delivery as well as additional marketing projects outside of partnerships. The role will also play an important leadership role within the Brand Activation team, supporting and developing Executives, driving consistent ways of working and contributing to the continued evolution of the function.
Partnership Strategy & Activation
- Own and lead a portfolio of partnerships marketing rights, developing season-long activation strategies.
Campaign Delivery & Reporting
- Lead complex activation campaigns from planning through to delivery, coordinating internal and external stakeholders.
- Track activation performance throughout the season.
- Use data, insight and learnings to improve future activations and demonstrate partner value.
Collaboration & Projects
- Lead effective collaboration across Commercial, Marketing, Creative, Content, Social, Digital, Communications, Matchday and Insights.
- Take ownership of selected projects beyond the core partnership remit, including external collaborations and celebrity & talent opportunities.
- Share best practice and improve processes and ways of working across the Brand Activation team.
Team & Partner Management
- Support, coach and develop Brand Activation Executives, providing clear direction and opportunities to take ownership.
- Work closely with the other Brand Activation Manager to ensure consistency, collaboration and a joined-up approach across the team.
PERSON SPECIFICATION:
Essential:
- Experience in brand activation, partnership marketing, sponsorship or integrated marketing.
- Strong project management and communication skills.
- Confident using data and insight to measure performance and improve activity.
- Proactive, creative and comfortable working in a fast-paced, high-profile environment.
- Educated to degree level or equivalent marketing qualification.
- Experience in sport, entertainment, or lifestyle marketing.
- Knowledge of international fan engagement and global brand building.
Our Expectations:
- To embody the club's BLUE behaviours (Brave, Lead, Unity, Edge) in the approach to work and interaction with others.
- To adhere to the club's policies and procedures, including Health & Safety, Financial Authorisation, Confidentiality and GDPR.
- To act as an ambassador for diversity, equality, and inclusion, and demonstrate a positive commitment by treating others fairly in line with our Equality, Diversity & Inclusion Policy and reporting any acts of discrimination through appropriate channels.
- To create a safe environment and act to protect all young people and vulnerable adults that are either in your care or attending club premises, and report any concerns to the Safeguarding Lead.
- To report any misconduct or suspected misconduct to the HR Department.
Our commitment to Equality, Diversity and Inclusion:
At Chelsea we recognise that the diversity of our people is one of our greatest strengths and we are taking positive action to ensure our existing colleagues and job applicants can fully be themselves and bring their own unique experiences and perspectives to Chelsea FC. This means giving full and fair consideration to all applicants regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
Chelsea FC is fully committed to ensuring the safety and well-being of all children, young people and adults at risk (vulnerable groups). We therefore require all successful applicants to complete a DBS Check prior to starting employment. Depending on the role, successful applicants may also be required to undergo other child protection screening where appropriate.
Brand Manager - Permanent in London employer: Chelsea FC
Chelsea FC is an exceptional employer, offering a dynamic work environment at Stamford Bridge where innovation and collaboration thrive. Employees benefit from a strong commitment to personal growth, with opportunities for career advancement and professional development in the vibrant sports marketing industry. The club's dedication to diversity, equality, and inclusion ensures that all team members can bring their unique perspectives to the table, making it a truly rewarding place to work.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager - Permanent in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Chelsea FC and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Chelsea FC are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Chelsea FC on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Chelsea FC. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Manager - Permanent in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Chelsea FC. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Chelsea FC:Show us that you’ve done your homework! In your application, briefly mention what you admire about Chelsea FC’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Chelsea FC
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Chelsea FC will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Chelsea FC, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
