Chelmsford City Council is recruiting a marketing officer to run income-generating promotional campaigns for its four leisure centres. The work centres on health, fitness and sport, with paid and organic campaigns across social media, email, the website and the app, measured against memberships and bookings. The post is 37 hours a week, with some evening and weekend work and movement between the Civic Centre and the leisure sites, and it includes photography and short-form video. Candidates must pass DBS checks under the council's safer recruitment process.
What the job involves
- Create, manage and optimise paid digital advertising campaigns across social media, email, website and app
- Deliver data-led campaigns that drive memberships, activity, course bookings and participation across the four leisure centres
- Write effectiveness reports measuring campaign performance against objectives and targets, and recommend improvements
- Create engaging visual content through photography and short-form video
- Run several campaigns at once to tight deadlines, meeting commercial and community targets across different audiences
What’s required
Experience
- Experience delivering paid and organic digital marketing campaigns informed by performance data analysis
- Experience in design, copywriting, SEO, user experience and campaign testing
Skills & knowledge
- Strong digital marketing expertise combined with creative content creation skills
- Excellent written and verbal communication
- Eye for detail
- Confidence using mobile devices and editing software
- Understanding of GDPR and accessibility in marketing campaigns
- Flexibility for evening and weekend work
Checks & eligibility
- DBS check as part of safer recruitment
Other
- Positive, can-do attitude
- Works well in a collaborative team
- Proactive, taking initiative
Nice to have
- Hands-on experience managing paid social media advertising in Meta Ads Manager
- Hands-on experience managing paid search advertising in Google Ads
- Experience using Meta Business Suite and Google Analytics for audience targeting, segmentation and campaign optimisation
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Marketing Officer (Sports and Leisure) employer: CHELMSFORD CITY COUNCIL
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