At a Glance
- Tasks: Lead B2B customer marketing to boost engagement and retention for our language learning platform.
- Company: Join Busuu, a top EdTech company transforming language learning for millions worldwide.
- Benefits: Enjoy flexible hours, private health insurance, and a personal training budget.
- Other info: Be part of a diverse team that values your voice and ideas.
- Why this job: Make a real impact in education while working with innovative marketing strategies.
- Qualifications: 5+ years in B2B marketing, HubSpot expertise, and a passion for customer engagement.
The predicted salary is between 51750 - 63250 £ per year.
Job Description About us Joining Busuu means being part of one of the top Ed Tech companies in the world, a multiple award-winner recognised for its innovation and impact in language learning.
Busuu's vision is to empower people through languages.
We are the world's largest online community for language learning, with 120+ million registered users.
We make learning a language easy by combining AI-powered courses with feedback from our global community of native speakers and lesson content designed for real life.
Busuu is part of the global Chegg family.
Chegg is the leading student-first connected learning platform and a NYSE-listed company.
What does a Senor B2B Customer Marketing Manager do at Busuu?
We're looking for a hands-on Senior B2B Customer Marketing Manager to own the marketing that keeps our existing customer base engaged, adopting, and renewing.
This role sits alongside our demand generation function but owns a different problem: once an account signs, how do we drive learner engagement and protect renewal.
You'll work across two audiences and two platforms: decision-makers and admins, engaged predominantly through Hub Spot, and learners, engaged through Braze.
You'll build and run the retention and lifecycle campaigns in both.
Alongside this, you'll own our wider client enablement activity: establishing a self-serve Enablement Hub with materials and help sheets for clients, account-level learner sessions delivered at client sites, and seasonal campaigns and competitions, all designed to drive adoption and support renewal.
Net revenue retention sits with the whole business, but this role is the marketing engine behind the retention half of it.
Responsibilities
- Lifecycle & Retention Marketing (Hub Spot): Own the customer marketing calendar for decision-makers and admins across onboarding, adoption, and renewal stages.
Build and run the campaigns yourself in Hub Spot, including segmentation, workflows, and reporting.
This role owns retention-focused Hub Spot delivery.
- Learner Engagement (Braze): Design and run engagement and re-engagement campaigns for learners inside B2B accounts through Braze, working with Product and Customer Success to identify low-engagement cohorts.
- Retention
Targets: Own renewal campaigns ahead of contract dates, working with Customer Success to flag at risk accounts.
Help establish the renewal targets tied to marketing-influenced retention, and be accountable for delivering against them.
- Reporting & Insight: Track engagement and retention metrics across Hub Spot and Braze, including learner activity rates and renewal rate.
As the Enablement Hub is built out, help establish hub usage as a tracked metric, with a aim of reporting on marketing's full contribution to NRR through retention.
- Client
Enablement: Build and establish our self-serve Enablement Hub from the ground up, working with Product and Customer Success to identify what admins and learners need help with next.
Plan and run the on-site learner session calendar across client accounts, and use seasonal campaigns and competitions to create moments that re-engage lapsed accounts.
- Customer
Advocacy: Support our customer advocacy programme by sourcing case studies, testimonials, and speaker opportunities from your retention and engagement work, and by identifying accounts strong enough to put forward as advocates.
- Signal Sharing: Flag accounts showing strong adoption or engagement to Customer Success and New Business team, so they can act on expansion opportunity.
Requirements
- Experience: Demonstrated track record in B2B customer marketing, lifecycle marketing, or customer advocacy, ideally within a Saa S or Ed Tech environment with a recurring revenue model.
- Technical
Proficiency: Must have 5+ years' hands-on experience building and running campaigns in Hub Spot, including segmentation, workflows, and reporting.
Braze experience is a strong plus, and this role will use it for learner engagement specifically.
- Retention Mindset: Understanding of how marketing activity influences net revenue retention through adoption, learner engagement, and renewal.
- Platform
Alignment: This role owns retention-focused Hub Spot build and delivery, working closely with the Automation Manager, who owns new business and upsell workflows, to keep segmentation, scoring, and reporting logic consistent across the platform.
- Stakeholder Collaboration: Comfortable working closely with Customer Success and Sales, translating account health signals into marketing action.
- Content Craft: Experience producing customer-facing content, such as case studies and testimonials, that lands with a B2B audience.
- Building from
Zero: Comfortable building new programmes and workflows from the ground up.
This function doesn't exist yet, so you'll be establishing the foundations as well as running them.
- Communication: Fluency in English with strong written skills required. Additional European languages (French, Spanish, Italian, or German) are a strong plus.
- Organisation: Highly organised with the ability to manage multiple channels, from CRM to on-site delivery, and stakeholders simultaneously.
At Busuu we want to ensure you have access to some great benefits
- Centrally located offices with free breakfast, snacks, fresh fruit, and lunch.
- Private Health Insurance scheme.
- A personal training budget so you can grow your skills and progress your career.
- Flexible working hours and a hybrid model of working to support work-life balance.
- Enhanced maternity and paternity leave.
- A rich social calendar: team lunches, Friday socials, quarterly team events, and company-wide celebrations.
Our platform is for everyone, and so is our workplace.
We pride ourselves on embracing our differences, whether they are cultural, racial, religious, or otherwise.
This means each one of us comes to work knowing we have a voice and a safe, judgement-free zone to speak freely.
What is Chegg?
An ‘always on’ digital learning platform.
Chegg puts students first…Everything we build in this company is student-focused, making us the leading student-first connected learning platform.
Chegg strives to improve the overall return on investment in education by helping students learn more in less time and at a lower cost.
This is achieved by providing students a multitude of educational tools from affordable textbook rentals to Chegg Study which supplements their learning through 24/7 tutor access, step-by-step help with questions, and more.
Chegg is a publicly‑held company based in Santa Clara, California and trades on the NYSE under the symbol CHGG.
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Senior B2B Customer Marketing Manager employer: Chegg, Inc.
Busuu is an exceptional employer that prioritises employee growth and well-being, offering a supportive work culture enriched with flexible working hours and a hybrid model. With access to a dedicated training budget, employees can continuously develop their skills while enjoying benefits like private health insurance and social activities that foster team connection. Located remotely, Busuu empowers its staff to thrive in a dynamic EdTech environment, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior B2B Customer Marketing Manager
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We think you need these skills to ace Senior B2B Customer Marketing Manager
Some tips for your application 🫡
Show Off Your Passion for Learning:When applying for a role in digital learning and education at Chegg, Inc., make sure to sprinkle your application with examples of your enthusiasm for teaching and learning technologies. Share specific experiences where you've used, designed, or implemented digital learning solutions, as this shows us that you truly get the field.
Highlight Relevant Education and Certification:In the digital learning space, having a strong educational background can set you apart. Don't shy away from showcasing your degrees, certifications, or relevant courses related to e-learning, instructional design, or educational technology. We love seeing candidates who have actively invested in their learning journey!
Tailor Your CV to the Role:Your CV is your first impression, so let's make it count! Focus on your skills directly related to digital learning, such as course development, learning management systems, and data analysis. Be sure to show measurable results from your past roles to demonstrate your impact and effectiveness.
Craft a Compelling Cover Letter:In your cover letter, express not just your qualifications, but your vision for the future of digital education. Discuss how your experiences align with the mission of Chegg, Inc. and highlight any innovative ideas you might have for enhancing learning experiences. This is your chance to connect with us on a deeper level!
How to prepare for a job interview at Chegg, Inc.
✨Get Hands-On with Learning Technologies
Familiarise yourself with common digital learning tools and platforms, like LMS systems or authoring tools that Chegg, Inc. might use. Understanding these will give you an edge and show you’re ready to jump in from day one!
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Prepare a portfolio of your past projects if you have them, or create sample lesson plans or digital content demos. Being able to discuss your creative approach to engaging students can really set you apart in a full-time role at Chegg, Inc..
✨Brush Up on Educational Trends
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Expect to be asked about your experience working collaboratively with educators or other stakeholders. Consider discussing how you've contributed to a team effort in creating engaging educational content or improving student outcomes.
