At a Glance
- Tasks: Lead marketing campaigns to retain and engage B2B customers using HubSpot.
- Company: Join Busuu, a dynamic company focused on language learning solutions.
- Benefits: Enjoy competitive pay, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and career development.
- Why this job: Make a real impact by enhancing customer experiences and driving business success.
- Qualifications: Experience in B2B marketing and a passion for customer engagement.
The predicted salary is between 46125 - 56375 £ per year.
Busuu is seeking a Senior B2B Customer Marketing Manager to own retention and renewal marketing for existing Busuu business customers.
You’ll run campaigns in Hub Spot for decision-makers, admins, and learners, and collaborate with Product and Customer Success to drive adoption and reduce churn.
Your role also includes building a self-serve Enablement Hub, coordinating on-site learner sessions, and delivering seasonal campaigns to boost engagement and renewals across Saa S accounts.
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Senior B2B Customer Marketing & Retention Lead in London employer: Chegg, Inc.
Busuu is an exceptional employer that prioritises employee growth and well-being, offering a supportive work culture enriched with flexible working hours and a hybrid model. With access to a dedicated training budget, employees can continuously develop their skills while enjoying benefits like private health insurance and social activities that foster team connection. Located remotely, Busuu empowers its staff to thrive in a dynamic EdTech environment, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior B2B Customer Marketing & Retention Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Chegg, Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Chegg, Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Chegg, Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Chegg, Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior B2B Customer Marketing & Retention Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Chegg, Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Chegg, Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Chegg, Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Chegg, Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Chegg, Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Chegg, Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
