Senior Social Media Officer (Maternity Cover) in London

This role covers our Senior Social Media Officer’s maternity leave and takes full ownership of our social media strategy and execution across all platforms. This is a highly autonomous role requiring strategic thinking, creative leadership and strong analytical skills. You’ll thrive in a fast-paced, varied working environment and be full of creative ideas. You’ll be as happy filming and editing engaging videos, as you are leading content planning or campaign delivery. You’ll be adept at making short, snappy videos for Instagram and longer form content for LinkedIn. You’ll have an eye for design and be confident on Canva. You’ll be confident making independent decisions, managing multiple projects simultaneously and know how to unearth stories that bring our mission to life. A collaborative approach will be at the heart of how you work as you help position Chefs in Schools as an innovative changemaker in school food.

What else do you need to know? The responsibilities, skills and experience listed below are intended to give you an idea of what we need for this role. If you don’t meet every requirement but feel you would be able to work with us to deliver the majority of them, we urge you to apply anyway. We are dedicated to building a diverse and inclusive workplace, and for us the most important ‘experience’ is passion for our mission. You may be just the right candidate for this or other roles. We encourage applicants from all backgrounds, especially those from underrepresented communities, to apply. We want to get to know you at the interview and understand we can do this best if you’re at ease. We’re an inclusive employer and work hard to create a welcoming working environment for everyone. If you need adjustments to the interview process please let us know. As we work with children & young people, an offer of employment will be subject to satisfactory references and DBS clearance, in line with our safeguarding policy.

Key responsibilities:

• Develop and implement quarterly social media content planning aligned to organisational priorities, ensuring strategic forward-planning across all platforms
• Lead audience and sector-wide research to reach a diverse follower base through targeted content and share best practice across the charity
• Develop platform-specific strategies for underutilised channels, making data-driven recommendations about platform investment
• Create exciting, constantly evolving content across videos, graphics and copy that drives specific actions and conversions
• Maintain and develop brand consistency standards and content frameworks across all organisational social media channels
• Manage regular creative brainstorms to build a bank of content ideas and champion creative innovation
• Plan, pitch and deliver social media campaigns and organisational content programmes end-to-end, from concept through to launch and beyond — including production coordination, communications planning and stakeholder management
• Lead photoshoot planning and content production end-to-end, managing external agencies and professional photographers where required
• Plan and manage school visits strategically to maximise content output, coordinating permissions, logistics and team involvement and building ongoing relationships with school kitchen teams
• Develop briefs and guidance to empower wider team members to gather suitable content when needed
• Lead conversations on social channels, proactively sharing sector news with organisational commentary to position us as a thought leader, and build and maintain strategic relationships with relevant networks, schools, chefs, partners and influencers
• Plan, pitch and create strategic content to maximise partnerships, patrons and ambassadors, proactively identifying opportunities and ensuring prominent placement on our platforms
• Deliver analytics with strategic insights and recommendations, tracking meaningful KPIs including conversions, target audience growth and actions taken
• Use data to optimise strategy and prove return on investment, setting targets and deadlines for performance improvement based on insights
• Champion diversity, equality and inclusion in all social media content, and work collaboratively with the wider communications team sharing expertise on brand standards and best practice

Essential skills & experience:

• Demonstrable experience leading social media strategy and delivery across multiple platforms
• Proven ability to plan and deliver campaigns end-to-end with minimal oversight
• Strong creative skills with ability to produce engaging content across formats (video, graphics, copy)
• Strategic thinker who links social media activity to organisational goals
• Excellent attention to detail and commitment to quality standards
• Confident working autonomously and making independent judgements
• Experience using analytics to drive strategy and demonstrate impact
• Solutions-focused approach with proactive problem-solving skills
• Strong interpersonal skills and ability to build relationships with diverse stakeholders
• Commitment to diversity, equality and inclusion
• Belief in our mission to improve children’s health through better food and food education in schools

Desirable skills & experience:

• Experience in the charity or public sector
• Knowledge of school food, education or public health sectors
• Experience managing relationships with external agencies or freelancers
• Understanding of brand development and consistency frameworks
• Experience using social media scheduling and management tools

Benefits:

You would be joining a friendly, supportive team who work hard but believe in a healthy work/life balance. We were voted one of CODE Hospitality’s happiest places to work in 2024. We seek a diverse range of perspectives, skills, experience and knowledge. Joining a small, collaborative team means you’ll be able to contribute to and draw on various projects and strategic insights. We offer 33 days of holiday per year including bank holidays, 3 additional office closure days over the Christmas period as well as wellbeing days over the summer school holidays. We also have a Cycle to Work scheme, hybrid working, enhanced parental leave, and free access to the CODE app for discounted restaurants & hospitality venues. We are committed to developing our team and will support you with relevant training opportunities including £250 towards elective training and development of your choice. We also offer Bupa Dental Insurance, Income Protection Insurance, as well as access to the Aviva Smart Health Platform which offers health benefits including free rapid access online GP appointments, free counselling and wellbeing support.