At a Glance
- Tasks: Lead marketing operations and lifecycle strategies to drive growth and retention.
- Company: Join a dynamic fintech company revolutionising the B2B landscape.
- Benefits: Flexible hybrid working model, competitive salary, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on innovation and continuous improvement.
- Why this job: Make a real impact by optimising marketing strategies in a fast-paced environment.
- Qualifications: Experience in B2B marketing operations and expertise in Salesforce.
The predicted salary is between 70000 - 90000 £ per year.
Following a transformative period of growth, we are looking for a Senior Manager to lead our Growth Ops & Lifecycle function. This role serves as the primary architect for our marketing infrastructure and operational roadmaps and is responsible for the technical integrity of our Salesforce-led MarTech stack, the commercial performance of retention and lifecycle programs, and the precision of CRM data management. You will be accountable for bridging the gap between high-level commercial goals and technical execution. This is a senior, high-accountability role requiring a disciplined operational approach to maintain rigorous standards across a complex global organisation. You will lead the Operational hub for marketing globally ensuring all marketing automation is mapped to commercial outcomes and that retention strategies are executed with technical precision.
MarTech Architecture & Salesforce Governance
- Own the MarTech Stack: Act as the business owner for the entire technical ecosystem, including the Salesforce Marketing Cloud, collaborating with Product, Tech and InfoSec teams to evolve our technical capabilities and streamline the everyday adoption and usage of the wider marketing team.
- Maintain data integrity: Implement standardized labeling and data entry protocols within Salesforce to resolve inconsistent labeling and ensure regional leads have accurate visibility into account health.
- Enforce Operational Governance: Establish and monitor automated tracking for all lead flows and lifecycle triggers to identify and resolve technical leaks, utilizing Jira-led workflows to manage the technical backlog.
- Fiscal & Business Planning: Conduct regular audits of technical line items and tool renewals to identify cost‑neutral opportunities and ensure high ROI on department spend.
Lifecycle, Email & Retention Marketing
- Drive Strategic Alignment: Resolve trade‑offs between business goals and communication frequency, ensuring internal frontline messaging is synchronized with external merchant outreach.
- Scale Automated Personalization: Design and implement automated lifecycle journeys and email nurture tracks that utilize AI‑content tools to maintain engagement across long‑cycle Enterprise buyer journeys.
- Optimize Retention Performance: Implement robust tracking and reporting mechanisms to monitor merchant retention and churn signals, using data‑led insights to execute targeted retention campaigns.
- Standardize Regional Enablement: Collaborate with Regional Marketing leads to ensure global lifecycle initiatives, such as the Visa Direct partnership, are executed with operational consistency across the backbook.
- Continuous Improvement: Champion best practices in campaign design and automation, staying ahead of industry trends to keep Checkout.com’s B2B communications world‑class.
Leadership and Scale
- Define Strategic Workflows: Establish a hypothesis‑driven framework for all lifecycle and business planning initiatives, requiring documented commercial uplift goals before activation.
- People Management: Direct the hiring, onboarding, and performance management of individual contributors, fostering a culture of high accountability and technical excellence.
Desired Background & Competencies
- B2B Experience: Substantial background in Marketing Operations, Lifecycle, or Retention Marketing within an enterprise‑scale fintech or SaaS environment.
- Technical Proficiency: Expert‑level experience with the Salesforce ecosystem (CRM & Marketing Cloud); ability to architect complex data integrations and automated journeys.
- Operational Rigor: Proven experience using Jira or similar Agile methodologies to manage technical backlogs, business planning, and project timelines.
- Commercial Acumen: Ability to translate technical performance into commercial metrics, including TPV, churn rates, and LTV.
- Lifecycle Mastery: Deep understanding of the Enterprise B2B buyer journey and how to move merchants from acquisition to long‑term retention via automated touchpoints.
- Stakeholder Management: Experience communicating technical requirements and business planning outcomes to senior commercial leadership across global regions.
We understand that work is just one part of your life. Our hybrid working model offers flexibility, with three days per week in the office to support collaboration and connection.
Senior Manager, Marketing Operations & Lifecycle Marketing London employer: Checkout Ltd
At Checkout.com, we pride ourselves on being an exceptional employer that values innovation and collaboration. Our London office fosters a dynamic work culture where employees are empowered to take ownership of their roles, with ample opportunities for professional growth and development. With a hybrid working model that promotes work-life balance and a commitment to operational excellence, we ensure that our team members thrive both personally and professionally in a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Marketing Operations & Lifecycle Marketing London
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Senior Manager role.
✨Tip Number 2
Prepare for those interviews by practising common questions and scenarios related to marketing operations. We suggest doing mock interviews with friends or using online platforms to get comfortable with articulating your experience and skills.
✨Tip Number 3
Showcase your expertise! Create a portfolio or case studies of your past projects, especially those involving Salesforce and MarTech stacks. We want to see how you’ve driven results in previous roles, so make it easy for interviewers to see your impact.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior Manager, Marketing Operations & Lifecycle Marketing London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role. Highlight your experience in Marketing Operations and Lifecycle Marketing, especially any work with Salesforce. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background makes you the perfect fit. Don’t forget to mention your understanding of B2B buyer journeys!
Showcase Your Technical Skills:Since this role involves a lot of technical know-how, be sure to highlight your expertise with the Salesforce ecosystem and any experience with data management. We love seeing candidates who can bridge the gap between tech and marketing!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Checkout Ltd
✨Know Your MarTech Inside Out
Make sure you’re well-versed in the Salesforce ecosystem, especially the Marketing Cloud. Brush up on how to architect data integrations and automated journeys, as this will be crucial for demonstrating your technical proficiency during the interview.
✨Showcase Your Operational Rigor
Be prepared to discuss your experience with Agile methodologies, particularly using tools like Jira. Highlight specific examples where you've managed technical backlogs or business planning, as this will show your ability to maintain operational excellence.
✨Align with Business Goals
Understand the importance of bridging technical execution with commercial outcomes. Be ready to explain how you’ve resolved trade-offs between business goals and communication frequency in past roles, showcasing your strategic alignment skills.
✨Demonstrate Leadership and People Management Skills
Since this is a senior role, be prepared to talk about your experience in hiring, onboarding, and managing teams. Share examples of how you’ve fostered a culture of accountability and technical excellence, as this will resonate well with the leadership aspect of the position.
