At a Glance
- Tasks: Lead marketing operations and lifecycle strategies to drive growth and retention.
- Company: Join a dynamic fintech company revolutionising the B2B landscape.
- Benefits: Flexible hybrid working model, competitive salary, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on innovation and continuous improvement.
- Why this job: Make a real impact by optimising marketing strategies in a fast-paced environment.
- Qualifications: Experience in B2B marketing operations and expertise in Salesforce.
The predicted salary is between 70000 - 90000 £ per year.
Following a transformative period of growth, we are looking for a Senior Manager to lead our Growth Ops & Lifecycle function. This role serves as the primary architect for our marketing infrastructure and operational roadmaps and is responsible for the technical integrity of our Salesforce-led MarTech stack, the commercial performance of retention and lifecycle programs, and the precision of CRM data management.
You will be accountable for bridging the gap between high-level commercial goals and technical execution. This is a senior, high-accountability role requiring a disciplined operational approach to maintain rigorous standards across a complex global organisation. You will lead the Operational hub for marketing globally ensuring all marketing automation is mapped to commercial outcomes and that retention strategies are executed with technical precision.
MarTech Architecture & Salesforce Governance- Own the MarTech Stack: Act as the business owner for the entire technical ecosystem, including the Salesforce Marketing Cloud, collaborating with Product, Tech and InfoSec teams to evolve our technical capabilities and streamline the everyday adoption and usage of the wider marketing team.
- Maintain data integrity: Implement standardized labeling and data entry protocols within Salesforce to resolve inconsistent labeling and ensure regional leads have accurate visibility into account health.
- Enforce Operational Governance: Establish and monitor automated tracking for all lead flows and lifecycle triggers to identify and resolve technical leaks, utilizing Jira-led workflows to manage the technical backlog.
- Fiscal & Business Planning: Conduct regular audits of technical line items and tool renewals to identify cost‑neutral opportunities and ensure high ROI on department spend.
- Drive Strategic Alignment: Resolve trade‑offs between business goals and communication frequency, ensuring internal frontline messaging is synchronized with external merchant outreach.
- Scale Automated Personalization: Design and implement automated lifecycle journeys and email nurture tracks that utilize AI‑content tools to maintain engagement across long‑cycle Enterprise buyer journeys.
- Optimize Retention Performance: Implement robust tracking and reporting mechanisms to monitor merchant retention and churn signals, using data‑led insights to execute targeted retention campaigns.
- Standardize Regional Enablement: Collaborate with Regional Marketing leads to ensure global lifecycle initiatives, such as the Visa Direct partnership, are executed with operational consistency across the backbook.
- Continuous Improvement: Champion best practices in campaign design and automation, staying ahead of industry trends to keep Checkout.com’s B2B communications world‑class.
- Define Strategic Workflows: Establish a hypothesis‑driven framework for all lifecycle and business planning initiatives, requiring documented commercial uplift goals before activation.
- People Management: Direct the hiring, onboarding, and performance management of individual contributors, fostering a culture of high accountability and technical excellence.
- B2B Experience: Substantial background in Marketing Operations, Lifecycle, or Retention Marketing within an enterprise‑scale fintech or SaaS environment.
- Technical Proficiency: Expert‑level experience with the Salesforce ecosystem (CRM & Marketing Cloud); ability to architect complex data integrations and automated journeys.
- Operational Rigor: Proven experience using Jira or similar Agile methodologies to manage technical backlogs, business planning, and project timelines.
- Commercial Acumen: Ability to translate technical performance into commercial metrics, including TPV, churn rates, and LTV.
- Lifecycle Mastery: Deep understanding of the Enterprise B2B buyer journey and how to move merchants from acquisition to long‑term retention via automated touchpoints.
- Stakeholder Management: Experience communicating technical requirements and business planning outcomes to senior commercial leadership across global regions.
We understand that work is just one part of your life. Our hybrid working model offers flexibility, with three days per week in the office to support collaboration and connection.
Senior Manager, Marketing Operations & Lifecycle Marketing London employer: Checkout Ltd
Checkout.com is an exceptional employer that prioritises employee growth and well-being, offering a hybrid working model that fosters collaboration while allowing flexibility. With a strong focus on operational excellence and innovation, employees are empowered to lead impactful projects within a dynamic global environment, ensuring that their contributions directly align with the company's commercial success. The culture promotes continuous improvement and technical mastery, making it an ideal place for professionals seeking meaningful and rewarding careers in marketing operations.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Marketing Operations & Lifecycle Marketing London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their goals, especially around marketing operations and lifecycle strategies.
✨Tip Number 3
Showcase your skills through real-life examples. When discussing your experience, highlight specific projects where you improved retention or optimised marketing automation—numbers speak volumes!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior Manager, Marketing Operations & Lifecycle Marketing London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior Manager, Marketing Operations & Lifecycle Marketing. Highlight your experience with Salesforce and any relevant B2B marketing operations you've managed. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of how you've driven retention strategies or optimised marketing operations in the past. Let us know what makes you tick!
Showcase Your Technical Skills:Since this role involves a lot of technical work, don’t shy away from showcasing your expertise with the Salesforce ecosystem. Mention any projects where you've architected data integrations or automated journeys. We love seeing that technical prowess!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Checkout Ltd
✨Know Your MarTech Inside Out
Make sure you’re well-versed in the Salesforce ecosystem, especially the Marketing Cloud. Brush up on how to architect data integrations and automated journeys, as this will be crucial for demonstrating your technical proficiency during the interview.
✨Showcase Your Operational Rigor
Be prepared to discuss your experience with Agile methodologies, particularly using Jira. Highlight specific examples where you've managed technical backlogs or project timelines effectively, as this role demands a disciplined operational approach.
✨Align with Business Goals
Understand the importance of bridging commercial goals with technical execution. Be ready to talk about how you’ve resolved trade-offs between business objectives and communication strategies in previous roles, showcasing your commercial acumen.
✨Demonstrate Leadership Skills
Since this is a senior role, it’s essential to convey your people management experience. Share examples of how you’ve fostered a culture of accountability and technical excellence within your teams, as this will resonate well with the interviewers.
