At a Glance
- Tasks: Lead marketing operations and lifecycle strategies to drive growth and retention.
- Company: Join Checkout.com, a global fintech leader powering billions of transactions daily.
- Benefits: Flexible hybrid work model, competitive salary, and opportunities for personal growth.
- Other info: Collaborative culture that values diversity and supports your career journey.
- Why this job: Make a real impact in a fast-paced environment with cutting-edge technology.
- Qualifications: Experience in B2B marketing operations and expertise in Salesforce required.
The predicted salary is between 70000 - 90000 £ per year.
We are Checkout.com, enabling over 10 billion transactions daily for more than one billion global shoppers. Our platform helps the most ambitious businesses deliver effortless digital experiences, at scale. Following a transformative period of growth, we are looking for a Senior Manager to lead our Growth Ops & Lifecycle function. This role serves as the primary architect for our marketing infrastructure and operational roadmaps and is responsible for the technical integrity of our Salesforce-led MarTech stack, the commercial performance of retention and lifecycle programs, and the precision of CRM data management.
You will be accountable for bridging the gap between high-level commercial goals and technical execution. This is a senior, high-accountability role requiring a disciplined operational approach to maintain rigorous standards across a complex global organisation. You will lead the Operational hub for marketing globally ensuring all marketing automation is mapped to commercial outcomes and that retention strategies are executed with technical precision.
Role Overview | Remit and Responsibilities
- MarTech Architecture & Salesforce Governance
- Own the MarTech Stack: Act as the business owner for the entire technical ecosystem, including the Salesforce Marketing Cloud, collaborating with Product, Tech and InfoSec teams to evolve our technical capabilities and streamline the everyday adoption and usage of the wider marketing team.
- Maintain data integrity: Implement standardized labeling and data entry protocols within Salesforce to resolve inconsistent labeling and ensure regional leads have accurate visibility into account health.
- Enforce Operational Governance: Establish and monitor automated tracking for all lead flows and lifecycle triggers to identify and resolve technical leaks, utilizing Jira-led workflows to manage the technical backlog.
- Fiscal & Business Planning: Conduct regular audits of technical line items and tool renewals to identify cost-neutral opportunities and ensure high ROI on department spend.
- Lifecycle, Email & Retention Marketing
- Drive Strategic Alignment: Resolve trade-offs between business goals and communication frequency, ensuring internal frontline messaging is synchronized with external merchant outreach.
- Scale Automated Personalization: Design and implement automated lifecycle journeys and email nurture tracks that utilize AI-content tools to maintain engagement across long-cycle Enterprise buyer journeys.
- Optimize Retention Performance: Implement robust tracking and reporting mechanisms to monitor merchant retention and churn signals, using data-led insights to execute targeted retention campaigns.
- Standardize Regional Enablement: Collaborate with Regional Marketing leads to ensure global lifecycle initiatives, such as the Visa Direct partnership, are executed with operational consistency across the backbook.
- Continuous Improvement: Champion best practices in campaign design and automation, staying ahead of industry trends to keep Checkout.com’s B2B communications world-class.
- Leadership and Scale
- Define Strategic Workflows: Establish a hypothesis-driven framework for all lifecycle and business planning initiatives, requiring documented commercial uplift goals before activation.
- People Management: Direct the hiring, onboarding, and performance management of individual contributors, fostering a culture of high accountability and technical excellence.
Role Overview | Desired Background & Competencies
- B2B Experience: Substantial background in Marketing Operations, Lifecycle, or Retention Marketing within an enterprise-scale fintech or SaaS environment.
- Technical Proficiency: Expert-level experience with the Salesforce ecosystem (CRM & Marketing Cloud); ability to architect complex data integrations and automated journeys.
- Operational Rigor: Proven experience using Jira or similar Agile methodologies to manage technical backlogs, business planning, and project timelines.
- Commercial Acumen: Ability to translate technical performance into commercial metrics, including TPV (Total Processing Volume), churn rates, and LTV.
- Lifecycle Mastery: Deep understanding of the Enterprise B2B buyer journey and how to move merchants from acquisition to long-term retention via automated touchpoints.
- Stakeholder Management: Experience communicating technical requirements and business planning outcomes to senior commercial leadership across global regions.
Additional Information
We create the conditions for high performers to thrive, through real ownership, fewer blockers, and work that makes a difference from day one. Here, you’ll move fast, take on meaningful challenges, and be recognized for the impact you deliver. It’s a place where ambition gets met with opportunity, and where your growth is in your hands. We work as one team, and we back each other to succeed. So whatever your background or identity, if you’re ready to grow and make a difference, you’ll be right at home here.
Our hybrid working model offers flexibility, with three days per week in the office to support collaboration and connection. Curious about what it’s like to be part of our team? Visit our Careers Page to learn more about our culture, open roles, and what drives us.
Senior Manager, Marketing Operations & Lifecycle employer: Checkout.com
At Checkout.com, we pride ourselves on being an exceptional employer that fosters a culture of innovation and collaboration. Our London headquarters offers a dynamic work environment where employees are empowered to take ownership of their projects and drive meaningful change from day one. With a strong focus on personal growth, flexible hybrid working arrangements, and a commitment to diversity and inclusion, we ensure that every team member has the opportunity to thrive and make a significant impact in the fintech space.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Marketing Operations & Lifecycle
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your skills align with their goals, especially in marketing operations and lifecycle management.
✨Tip Number 3
Showcase your expertise! Bring examples of your past work, especially any successful campaigns or projects you've led. This will help you stand out as a candidate who can drive results.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Senior Manager, Marketing Operations & Lifecycle
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in Marketing Operations and Lifecycle. We want to see how your skills align with our needs, so don’t hold back on showcasing your relevant achievements!
Showcase Your Technical Skills:Since this role involves a lot of technical aspects, especially with Salesforce, be sure to mention any specific tools or systems you’ve worked with. We love seeing candidates who can bridge the gap between tech and marketing!
Be Clear and Concise:When writing your application, keep it straightforward and to the point. We appreciate clarity, so make sure your key points stand out. Use bullet points if necessary to make your experience easy to digest.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, you’ll get to explore more about our culture and values while you’re at it!
How to prepare for a job interview at Checkout.com
✨Know Your MarTech Inside Out
Make sure you’re well-versed in the Salesforce ecosystem, especially the Marketing Cloud. Brush up on how to architect data integrations and automated journeys, as this will be crucial for the role.
✨Demonstrate Operational Rigor
Be prepared to discuss your experience with Agile methodologies like Jira. Highlight specific examples where you managed technical backlogs or project timelines effectively, showcasing your operational discipline.
✨Align Business Goals with Technical Execution
Think about how you can bridge the gap between high-level commercial goals and technical execution. Prepare to share strategies you've used to ensure marketing automation aligns with business outcomes.
✨Showcase Your Leadership Skills
As a Senior Manager, you’ll need to lead a team. Be ready to talk about your experience in hiring, onboarding, and performance management, and how you foster a culture of accountability and excellence.
