Описание:
Checkmarx is the leader in agentic application security, delivering enterprise-grade protection while helping organizations lower engineering costs and accelerate development velocity. We are looking for a strategic and execution-focused Senior Regional Marketing Manager to lead marketing initiatives across Northern Europe (NEUR) for our Application Security (AppSec) solutions.
Задачи:
Own the end-to-end events strategy and calendar across UKI, Netherlands and Nordics, from third-party industry conferences to proprietary roundtables, executive dinners, and webinars Pre-event: define target account and invite lists in partnership with sales, shape agenda/speaker input, brief SDRs and sales on outreach cadences, manage budgets, vendors, and booth/sponsorship logistics During-event: oversee on-site execution and staffing, manage lead capture and badge-scan systems, host key customers and executives, enable real-time hot-lead handoff to sales Post-event: own lead scoring and routing into the MQL/SQL process, drive structured follow-up cadences with sales, report on pipeline attribution and ROI, feed learnings back into the next event's planning Represent the company at key cybersecurity and developer-focused events across NEUR Own the NEUR regional marketing strategy aligned with global priorities and revenue goals Translate global campaigns into regionally relevant event and field programs across UKI, Netherlands and Nordics Segment markets and prioritise accounts and events based on ICP, maturity, and opportunity size Own regional marketing-sourced pipeline targets aligned to revenue goals, with a focus on target accounts Build and execute integrated campaigns (events, digital, content syndication, paid media) that drive consistent top-of-funnel volume Maintain clear visibility into pipeline targets and gaps, and clean handoff of MQL to SQL Optimise marketing funnel performance using data-driven insights and continuous testing Lead Account-Based Marketing (ABM) initiatives for top-tier enterprise accounts Partner with sales to develop account-specific engagement plans and personalised campaigns Support deal acceleration through tailored content, executive engagement, and field programs Adapt global AppSec messaging for Northern European audiences with high technical expectations Collaborate with product marketing to refine positioning for DevSecOps and security buyers Support development of regional case studies, customer advocacy, and thought leadership Act as a trusted marketing partner to regional sales leaders on event strategy and execution Enable channel and technology partners with co-marketing events and MDF programs Align closely with SDR teams to ensure effective lead follow-up and conversion Track event and campaign performance, pipeline contribution, and ROI across NEUR Provide regular reporting and insights to regional and global stakeholders Use data to refine event selection, targeting, messaging, and channel effectiveness
Требования:
5+ years in B2B marketing, ideally in cybersecurity, application security, or DevSecOps Proven experience managing regional or field marketing in Northern Europe Demonstrated success in driving pipeline and supporting enterprise sales cycles Strong knowledge of IT Security Expertise in demand generation, ABM, and integrated campaign execution Strong analytical skills with experience using marketing automation and CRM tools (e.g., Salesforce, Marketo) Excellent stakeholder management and cross-functional collaboration Fluent in English (required) Team player mindset with strong execution capabilities and project management skills Self Starter and having a can-do approach Dynamic, tenacious, high achieving attitude Commercial acumen and revenue focus Ability to engage technical and security audiences Strong communication and influence across matrixed organisations Adaptability in a fast-paced SaaS environment Будет плюсом: Additional languages are a plus; Experience in high-growth SaaS or cybersecurity vendors; Familiarity with developer ecosystems and tooling; Background in partner/channel marketing
Условия:
Checkmarx offers a great work environment, professional development, challenging careers, competitive compensation, great work-life balance, as well as great benefits and perks throughout the year.
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Regional marketing manager in cybersecurity employer: Checkmarx
Checkmarx is an exceptional employer that fosters a dynamic and inclusive work culture in the heart of London. With a strong emphasis on employee growth, you will have access to ongoing training and development opportunities, enabling you to excel in your role as a Bilingual Sales Development Representative. The collaborative environment encourages innovation and teamwork, making it a rewarding place to contribute to the Iberia market while building meaningful relationships with clients.
