At a Glance
- Tasks: Lead marketing initiatives for application security across Northern Europe and drive pipeline growth.
- Company: Join Checkmarx, a leader in application security trusted by Fortune 100 companies.
- Benefits: Enjoy competitive compensation, professional development, and a great work-life balance.
- Other info: Dynamic environment with opportunities for career growth and collaboration.
- Why this job: Make an impact in cybersecurity while working with innovative teams and cutting-edge technology.
- Qualifications: 3-5 years in B2B marketing, preferably in cybersecurity or DevSecOps.
The predicted salary is between 60000 - 80000 £ per year.
Checkmarx is the leader in application security and ensures that enterprises worldwide can secure their application development from code to cloud. Our consolidated platform and services address the needs of enterprises by improving security and reducing TCO, while simultaneously building trust between AppSec, developers, and CISOs. We are honoured to serve more than 1,800 customers, including 40 percent of all Fortune 100 companies such as Siemens, Airbus, SalesForce, Stellantis, Adidas, Wal‑Mart and Sanofi.
We are looking for a strategic and execution-focused Regional Marketing Manager to lead marketing initiatives across Northern Europe (NEUR) for our Application Security (AppSec) solutions. This role is responsible for driving pipeline growth, accelerating deal velocity, and increasing brand awareness among enterprise and mid‑market customers. You will work closely with regional sales, partners, and global marketing teams to deliver high‑impact campaigns tailored to technically sophisticated audiences, including CISOs, DevSecOps leaders, and developers.
Key Responsibilities- Regional Strategy & Planning
- Own the NEUR regional marketing strategy aligned with global AppSec priorities and revenue goals
- Translate global campaigns into regionally relevant programs across UKI, Netherlands and Nordics
- Segment markets and prioritize accounts based on ICP, maturity, and opportunity size
- Pipeline Generation
- Own regional marketing‑sourced pipeline targets aligned to revenue goals
- Build and execute programs that generate qualified pipeline across priority segments (enterprise, mid‑market, strategic accounts)
- Drive consistent top‑of‑funnel volume through integrated campaigns (digital, events, content syndication, paid media)
- Understand and own pipeline targets and gaps
- Ensure clear handoff of MQL → SQL and ownership of lead conversion and deal progression
- Demand Generation & Pipeline Expansion
- Design and execute integrated, multi‑channel campaigns (ABM, digital, content syndication, paid media)
- Drive high‑quality pipeline in partnership with sales, focusing on target accounts and strategic deals
- Optimize marketing funnel performance using data‑driven insights and continuous testing
- Account‑Based & Enterprise Marketing
- Lead Account‑Based Marketing (ABM) initiatives for top‑tier enterprise accounts
- Partner with sales to develop account‑specific engagement plans and personalized campaigns
- Support deal acceleration through tailored content, executive engagement, and field programs
- Field Marketing & Events
- Plan and execute regional and local events (industry conferences, roundtables, executive dinners, webinars)
- Represent the company at key cybersecurity and developer‑focused events across NEUR
- Ensure strong pre‑ and post‑event engagement to maximize pipeline contribution
- Content Localization & Messaging
- Adapt global AppSec messaging for Northern European audiences with high technical expectations
- Collaborate with product marketing to refine positioning for DevSecOps and security buyers
- Support development of regional case studies, customer advocacy, and thought leadership
- Sales & Partner Alignment
- Act as a trusted marketing partner to regional sales leaders
- Enable channel and technology partners with co‑marketing campaigns and MDF programs
- Align closely with SDR teams to ensure effective lead follow‑up and conversion
- Analytics & Reporting
- Track campaign performance, pipeline contribution and ROI across NEUR
- Provide regular reporting and insights to regional and global stakeholders
- Use data to refine targeting, messaging and channel effectiveness
Experience
- 3‑5+ years in B2B marketing, ideally in cybersecurity, application security, or DevSecOps
- Proven experience managing regional or field marketing in Northern Europe
- Demonstrated success in driving pipeline and supporting enterprise sales cycles
Skills
- Strong knowledge of IT Security
- Expertise in demand generation, ABM and integrated campaign execution
- Strong analytical skills with experience using marketing automation and CRM tools (e.g., Salesforce, Marketo)
- Excellent stakeholder management and cross‑functional collaboration
Languages
- Fluent in English (required)
- Additional languages are a plus
Nice to Have
- Experience in high‑growth SaaS or cybersecurity vendors
- Familiarity with developer ecosystems and tooling
- Background in partner/channel marketing
- Team player mindset with strong execution capabilities
- Self‑starter and having a can‑do approach
- Dynamic, tenacious high‑achieving attitude
- Commercial acumen and revenue focus
- Ability to engage technical and security audiences
- Strong communication and influence across matrixed organizations
- Adaptability in a fast‑paced SaaS environment
Checkmarx offers a great work environment, professional development, challenging careers, competitive compensation, great work‑life balance, as well as great benefits and perks throughout the year. Checkmarx is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.
Regional Marketing Manager employer: Checkmarx
At Checkmarx, we pride ourselves on being an exceptional employer, offering a dynamic work environment that fosters professional growth and innovation. As a Regional Marketing Manager in Northern Europe, you will benefit from a collaborative culture that values your contributions, alongside competitive compensation and a strong emphasis on work-life balance. With opportunities to engage with leading enterprises and cutting-edge technology, you'll find meaningful and rewarding employment that empowers you to make a significant impact in the field of application security.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that Regional Marketing Manager role.
✨Tip Number 2
Show off your skills! Create a personal brand online that highlights your expertise in B2B marketing and cybersecurity. Share insights, write articles, or post about relevant trends. This will make you stand out to potential employers.
✨Tip Number 3
Tailor your approach! When reaching out to companies like Checkmarx, make sure to align your messaging with their values and goals. Show them how your experience can drive pipeline growth and enhance their marketing strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Checkmarx team.
We think you need these skills to ace Regional Marketing Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in B2B marketing, especially in cybersecurity or application security. We want to see how your skills align with our needs!
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of how you’ve driven pipeline growth or executed successful campaigns. Numbers speak volumes, so include metrics where possible!
Be Authentic:Let your personality shine through in your application. We’re looking for a dynamic and tenacious individual, so don’t be afraid to show us what makes you unique and how you can contribute to our team.
Apply Through Our Website:For the best chance of success, make sure to apply directly through our website. This way, we can easily track your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Checkmarx
✨Know Your Stuff
Make sure you understand Checkmarx's position in the application security landscape. Familiarise yourself with their products and services, especially how they help enterprises secure their application development. This will show your genuine interest and help you answer questions more effectively.
✨Tailor Your Experience
When discussing your background, focus on your experience in B2B marketing, particularly in cybersecurity or DevSecOps. Highlight specific campaigns you've led that align with the responsibilities of the Regional Marketing Manager role, such as pipeline generation and account-based marketing.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive marketing decisions in the past. Share examples of how you've tracked campaign performance and optimised strategies based on insights. This is crucial for a role that requires strong analytical skills and understanding of marketing automation tools.
✨Engage with Stakeholders
Demonstrate your ability to collaborate with sales and other teams. Prepare examples of how you've successfully aligned marketing initiatives with sales goals and engaged with various stakeholders. This will highlight your team player mindset and your capability to work in a matrixed organisation.
