At a Glance
- Tasks: Lead marketing initiatives and drive pipeline growth for AppSec solutions across Northern Europe.
- Company: Checkmarx, a leader in application security with a global presence.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Join a collaborative team focused on innovation and success.
- Why this job: Make a real impact in the tech industry while working with top-tier clients like Siemens and Wal-Mart.
- Qualifications: Experience in marketing strategy and a passion for technology and security.
The predicted salary is between 60000 - 80000 £ per year.
Checkmarx is the leader in application security and ensures that enterprises worldwide can secure their application development from code to cloud. Our consolidated platform and services address the needs of enterprises by improving security and reducing TCO, while simultaneously building trust between AppSec, developers, and CISOs. At Checkmarx, we believe it’s not just about finding risk, but remediating it across the entire application footprint and software supply chain with one seamless process for all relevant stakeholders. We are honoured to serve more than 1,800 customers, including 40 percent of all Fortune 100 companies such as Siemens, Airbus, SalesForce, Stellantis, Adidas, Wal‑Mart and Sanofi.
We are looking for a strategic and execution-focused Regional Marketing Manager to lead marketing initiatives across Northern Europe (NEUR) for our Application Security (AppSec) solutions. This role is responsible for driving pipeline growth, accelerating deal velocity, and increasing brand awareness among enterprise and mid‑market customers. You will work closely with regional sales, partners, and global marketing teams to deliver high‑impact campaigns tailored to technically sophisticated audiences, including CISOs, DevSecOps leaders, and developers.
Key Responsibilities- Regional Strategy & Planning
- Own the NEUR regional marketing strategy aligned with global AppSec priorities and revenue goals.
- Translate global campaigns into regionally relevant programs across UKI, Netherlands and Nordics.
- Segment markets and prioritise accounts based on ICP, maturity, and opportunity size.
- Pipeline Generation
- Own regional marketing‑sourced pipeline targets aligned to revenue goals.
- Build and execute programs that generate qualified pipeline across priority segments (enterprise, mid‑market, strategic accounts).
- Drive consistent top‑of‑funnel volume through integrated campaigns (digital, events, content syndication, paid media).
- Understand and own pipeline targets and gaps.
- Ensure clear handoff of MQL → SQL and ownership of lead conversion and deal progression.
- Demand Generation & Pipeline Expansion
- Design and execute integrated, multi‑channel campaigns (ABM, digital, content syndication, paid media).
- Drive high‑quality pipeline in partnership with sales, focusing on target accounts and strategic deals.
- Optimize marketing funnel performance using data‑driven insights and continuous testing.
Regional Marketing Manager in London employer: Checkmarx
Checkmarx is an exceptional employer that prioritises employee growth and development within a dynamic work culture. As a leader in application security, we offer our team members the opportunity to work on innovative projects that have a real impact on global enterprises, while enjoying a collaborative environment that fosters creativity and strategic thinking. Located in Northern Europe, our employees benefit from a vibrant tech community and access to cutting-edge resources, making it an ideal place for those looking to advance their careers in marketing and technology.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Marketing Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage with others, the better your chances of hearing about job openings before they’re even advertised.
✨Tip Number 2
Don’t just apply and wait! Follow up on your applications. A quick email or LinkedIn message to the hiring manager can show your enthusiasm and keep you on their radar. It’s all about making that personal connection!
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to reflect how your skills align with their needs. Show them you’re not just another candidate, but the perfect fit for their team!
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. Plus, it’s a great way to ensure your application gets seen by the right people. Don’t miss out on your chance to join us at Checkmarx!
We think you need these skills to ace Regional Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Regional Marketing Manager. Highlight your experience with pipeline growth and integrated campaigns, as these are key for us at Checkmarx.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about application security and how your skills align with our mission to build trust among stakeholders.
Showcase Relevant Experience:When detailing your past roles, focus on your achievements in marketing strategy and execution. We want to see how you've driven results in similar environments, especially with technically sophisticated audiences.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any updates!
How to prepare for a job interview at Checkmarx
✨Know Your Audience
Before the interview, research Checkmarx and their AppSec solutions. Understand their target audience, especially CISOs and DevSecOps leaders. This will help you tailor your responses and demonstrate that you’re aligned with their goals.
✨Showcase Your Strategic Thinking
Prepare examples of how you've developed and executed marketing strategies in the past. Highlight specific campaigns that drove pipeline growth or increased brand awareness, particularly in tech or security sectors. This will show you can think strategically and execute effectively.
✨Be Data-Driven
Familiarise yourself with key metrics related to marketing performance, such as MQL to SQL conversion rates and campaign ROI. Be ready to discuss how you’ve used data to optimise marketing funnels and improve campaign outcomes in previous roles.
✨Engage with Questions
Prepare insightful questions about Checkmarx’s current marketing initiatives and future goals. This not only shows your interest but also gives you a chance to demonstrate your knowledge of the industry and how you can contribute to their success.
