At a Glance
- Tasks: Lead marketing initiatives for AppSec solutions across Northern Europe and drive pipeline growth.
- Company: Join Checkmarx, a leader in application security with a collaborative culture.
- Benefits: Enjoy competitive compensation, professional development, and a great work-life balance.
- Other info: Dynamic environment with opportunities for career growth and collaboration.
- Why this job: Make an impact in cybersecurity while working with top-tier clients and innovative campaigns.
- Qualifications: 3-5 years in B2B marketing, preferably in cybersecurity or DevSecOps.
The predicted salary is between 60000 - 80000 £ per year.
Checkmarx is the leader in application security and ensures that enterprises worldwide can secure their application development from code to cloud. Our consolidated platform and services address the needs of enterprises by improving security and reducing TCO, while simultaneously building trust between AppSec, developers, and CISOs. We are honoured to serve more than 1,800 customers, which includes 40 percent of all Fortune 100 companies.
We are looking for a strategic and execution-focused Regional Marketing Manager to lead marketing initiatives across Northern Europe (NEUR) for our Application Security (AppSec) solutions. This role is responsible for driving pipeline growth, accelerating deal velocity, and increasing brand awareness among enterprise and mid-market customers. You will work closely with regional sales, partners, and global marketing teams to deliver high-impact campaigns tailored to technically sophisticated audiences, including CISOs, DevSecOps leaders, and developers.
Key Responsibilities:- Own the NEUR regional marketing strategy aligned with global AppSec priorities and revenue goals
- Translate global campaigns into regionally relevant programs across UKI, Netherlands and Nordics
- Segment markets and prioritize accounts based on ICP, maturity, and opportunity size
- Own regional marketing-sourced pipeline targets aligned to revenue goals
- Build and execute programs that generate qualified pipeline across priority segments (enterprise, mid-market, strategic accounts)
- Drive consistent top-of-funnel volume through integrated campaigns (digital, events, content syndication, paid media)
- Understanding and ownership of Pipeline targets and gaps
- Clear handoff of MQL- SQL and ownership of lead conversion and Deal progression
- Design and execute integrated, multi-channel campaigns (ABM, digital, content syndication, paid media)
- Drive high-quality pipeline in partnership with sales, focusing on target accounts and strategic deals
- Optimize marketing funnel performance using data-driven insights and continuous testing
- Lead Account-Based Marketing (ABM) initiatives for top-tier enterprise accounts
- Partner with sales to develop account-specific engagement plans and personalized campaigns
- Support deal acceleration through tailored content, executive engagement, and field programs
- Plan and execute regional and local events (industry conferences, roundtables, executive dinners, webinars)
- Represent the company at key cybersecurity and developer-focused events across NEUR
- Ensure strong pre- and post-event engagement to maximize pipeline contribution
- Adapt global AppSec messaging for Northern European audiences with high technical expectations
- Collaborate with product marketing to refine positioning for DevSecOps and security buyers
- Support development of regional case studies, customer advocacy, and thought leadership
- Act as a trusted marketing partner to regional sales leaders
- Enable channel and technology partners with co-marketing campaigns and MDF programs
- Align closely with SDR teams to ensure effective lead follow-up and conversion
- Track campaign performance, pipeline contribution, and ROI across NEUR
- Provide regular reporting and insights to regional and global stakeholders
- Use data to refine targeting, messaging, and channel effectiveness
Experience: 3-5+ years in B2B marketing, ideally in cybersecurity, application security, or DevSecOps. Proven experience managing regional or field marketing in Northern Europe. Demonstrated success in driving pipeline and supporting enterprise sales cycles.
Skills: Strong knowledge of IT Security. Expertise in demand generation, ABM, and integrated campaign execution. Strong analytical skills with experience using marketing automation and CRM tools (e.g., Salesforce, Marketo). Excellent stakeholder management and cross-functional collaboration.
Languages: Additional languages are a plus.
Nice to Have:- Experience in high-growth SaaS or cybersecurity vendors
- Familiarity with developer ecosystems and tooling
- Background in partner/channel marketing
- Team player mindset with strong execution capabilities
- Self Starter and having a can-do approach
- Dynamic, tenacious High Achieving attitude
- Commercial acumen and revenue focus
- Ability to engage technical and security audiences
- Strong communication and influence across matrixed organizations
- Adaptability in a fast-paced SaaS environment
Checkmarx offers a great work environment, professional development, challenging careers, competitive compensation, great work-life balance, as well as great benefits and perks throughout the year. Checkmarx is an Equal Opportunity Employer.
Regional Marketing Manager employer: Checkmarx Ltd.
Checkmarx is an exceptional employer that fosters a dynamic and inclusive work environment, offering competitive compensation and a strong focus on professional development. As a leader in application security, employees have the opportunity to engage with cutting-edge technology while collaborating with top-tier clients across Northern Europe. With a commitment to work-life balance and a culture that values innovation and teamwork, Checkmarx provides a rewarding career path for those looking to make a significant impact in the cybersecurity landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, and meetups related to cybersecurity and marketing. You never know who might have a lead on your dream job!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing campaigns and successes. This is a great way to demonstrate your expertise and make a lasting impression on potential employers.
✨Tip Number 3
Tailor your approach! When reaching out to companies like Checkmarx, make sure to customise your message. Show them you understand their needs and how you can help drive pipeline growth and brand awareness in Northern Europe.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at Checkmarx.
We think you need these skills to ace Regional Marketing Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in B2B marketing, especially in cybersecurity or application security. We want to see how your skills align with our needs at Checkmarx!
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of how you’ve driven pipeline growth or executed successful campaigns. We love seeing quantifiable results that demonstrate your impact!
Be Authentic:Let your personality shine through in your application. We’re looking for a dynamic and tenacious team player, so don’t be afraid to show us who you are and what makes you unique!
Apply Through Our Website:For the best chance of getting noticed, make sure to apply directly through our website. It’s the easiest way for us to keep track of your application and ensure it gets into the right hands!
How to prepare for a job interview at Checkmarx Ltd.
✨Know Your Stuff
Make sure you understand Checkmarx's AppSec platform and its significance in the cybersecurity landscape. Familiarise yourself with their key clients and how they build trust between developers and security teams. This knowledge will help you demonstrate your genuine interest in the role.
✨Tailor Your Experience
When discussing your background, focus on your experience in B2B marketing, especially in cybersecurity or DevSecOps. Highlight specific campaigns you've executed that align with the responsibilities of the Regional Marketing Manager role, particularly those that drove pipeline growth and brand awareness.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to optimise marketing strategies in the past. Share examples of how you've tracked campaign performance and made data-driven decisions to improve ROI. This will show that you can effectively manage the analytics aspect of the role.
✨Engage with Stakeholders
Demonstrate your ability to collaborate with various teams by sharing examples of successful cross-functional projects. Discuss how you've worked with sales, product marketing, and other stakeholders to create integrated campaigns. This will highlight your teamwork skills and your understanding of the importance of alignment in marketing efforts.
