At a Glance
- Tasks: Lead the growth journey for trades from sign-up to monetisation and drive experimentation.
- Company: Join Checkatrade, the UK's top platform for finding tradespeople.
- Benefits: Enjoy a competitive salary, health support, gym membership, and extra holiday options.
- Other info: Collaborative environment with opportunities for rapid learning and career development.
- Why this job: Make a real impact on trade growth while working with innovative teams.
- Qualifications: Experience in growth, product, or marketing roles with strong analytical skills.
The predicted salary is between 50000 - 60000 £ per year.
As our next Trade Growth Lead (Maternity Cover), you’ll own the growth journey from first touch through to first monetisation. Sitting within our Trade Experience product team, you’ll work cross-functionally with Product, Engineering, Design, Performance Marketing, CRM, and Commercial teams to help shape the future of how trades join and grow with Checkatrade. This is a high-impact role at the centre of one of the company’s most important strategic growth bets.
Forget long lists, here’s what you’ll actually spend your time on:
- Own the Trade Growth Funnel: meaning you’ll drive the full journey from sign-up to monetisation, which will increase both volume and quality of self-serve trade sign-ups.
- Lead Continuous Experimentation: meaning you’ll run a high-tempo experimentation programme across acquisition journeys, onboarding flows, freemium activation surfaces and in-product paywalls and conversion experiences.
- Bring Marketing Thinking Into Product: meaning you’ll combine product thinking with genuine marketing instinct, including translating positioning and messaging into product experiences, improving landing pages, sign-up flows, nudges, and lifecycle touchpoints and partnering with Performance Marketing and CRM to optimise end-to-end conversion.
- Be the Analytical Centre of Gravity: meaning you’ll own and evolve the funnel model that tracks every stage from impression to first paid action.
- Operate in an AI-Native Way: meaning we’re looking for someone who embraces AI tooling as part of how they work. You’ll use tools such as Claude Code and Claude Cowork to build lightweight tooling and prototypes, accelerate experimentation, automate recurring workflows and analysis and improve operational efficiency across the PLG funnel.
- Influence Cross-Functionally: meaning this role sits at the intersection of Product, Commercial, CRM, Sales, Vetting, and Trade Success. You’ll work collaboratively across teams to align in-product and off-product growth motions, influence without direct ownership, represent the PLG stream in planning and growth reviews and help shape the future direction of trade acquisition at Checkatrade.
It’s not about ticking every box. It’s about turning up curious, ready to crack on. You’ll do well here if you bring:
- Depth of experience in Growth, Product, Operations, Growth Marketing, or a related commercial role.
- Demonstrable ownership of funnels, growth metrics, or revenue-impacting initiatives.
- Strong analytical capability, including SQL (or equivalent), experiment design, statistical significance, and funnel modelling.
- Experience running structured experimentation programmes (A/B testing, multivariate testing, holdouts).
- Strong commercial and marketing instincts, with experience improving messaging, positioning, or conversion journeys.
- Comfortable working directly with Product, Engineering, and Design teams in agile product environments.
- Bias for action, rapid iteration, and fast learning cycles.
- Demonstrable ability to leverage Claude Code in day-to-day work. Candidates must show concrete examples of using it to build tooling, run analysis, prototype surfaces, or accelerate delivery.
- Demonstrable ability to leverage Claude Cowork to automate recurring work across files, tasks and tools. Candidates should be able to walk through a workflow they have set up and the time or quality gain it delivered.
We believe great work deserves great rewards. Here’s just a taste:
- Competitive salary
- Health, well-being and learning support
- Gym membership, Smart Tech Scheme and Cycle Scheme
- Birthday/Special day leave
- Buy & sell holiday scheme
- 1 week’s paid charity leave and much more!
How we’ll get to know each other:
- Screening call with one of our Talent Acquisition Partners
- 1st stage interview with our Director of Trade Growth Products
- 2nd Stage interview and case study with a panel from our Trade Growth team
If this sounds like the place where you can do your best work, we’d love to hear from you, even if you don’t tick every box.
Want to join our Talent Community and be one of the first to know about our vacancies? Register your interest on our Registration Form.
About us: We’re Checkatrade – the UK’s leading platform for finding a tradesperson. With more than 50,000 trades listed and over 6 million reviews, we help homeowners get jobs done right and help tradespeople grow their business. We’re growing fast, with big plans to become the go-to brand for home improvements. If you care about great work, take pride in the details, and want to make an impact, you’ll fit right in.
Trade Growth Lead (Maternity Cover) employer: Checkatrade
At Checkatrade, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation. As a Trade Growth Lead, you'll have the opportunity to drive impactful growth initiatives while enjoying competitive benefits such as health and well-being support, gym memberships, and a buy & sell holiday scheme. Our commitment to employee development and a supportive environment ensures that you can thrive and make a meaningful impact in your role.
StudySmarter Expert Advice🤫
We think this is how you could land Trade Growth Lead (Maternity Cover)
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how you can contribute to their growth journey, especially in areas like product and marketing.
✨Tip Number 3
Show off your analytical skills! Be ready to discuss how you've used data to drive decisions in past roles. This will resonate well with teams focused on growth metrics and experimentation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Trade Growth Lead (Maternity Cover)
Some tips for your application 🫡
Show Your Curiosity:We want to see your curiosity shine through in your application. Don’t just list your skills; tell us how you’ve used them to solve problems or drive growth. Make it personal and engaging!
Tailor Your Application:Make sure to tailor your application to the Trade Growth Lead role. Highlight your experience with growth metrics, experimentation, and cross-functional collaboration. We love seeing how your background aligns with our needs!
Be Data-Driven:Since this role is all about analytics, don’t shy away from showcasing your analytical skills. Include specific examples of how you've used data to influence decisions or improve processes. Numbers speak volumes!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you’re considered for this exciting opportunity. Let’s get started on this journey together!
How to prepare for a job interview at Checkatrade
✨Understand the Trade Growth Funnel
Make sure you grasp the ins and outs of the trade growth funnel. Be ready to discuss how you've driven sign-ups to monetisation in previous roles. Bring specific examples of your experience with funnels and metrics to showcase your analytical skills.
✨Showcase Your Experimentation Experience
Prepare to talk about your experience with structured experimentation programmes. Highlight any A/B testing or multivariate testing you've conducted, and be ready to explain how these experiments impacted growth. This will demonstrate your ability to lead continuous experimentation.
✨Blend Marketing with Product Thinking
Think about how you've combined marketing instincts with product development in the past. Be prepared to share examples of how you've improved messaging, landing pages, or conversion journeys. This will show that you can bring marketing thinking into product effectively.
✨Embrace AI Tools
Familiarise yourself with AI tools like Claude Code and Claude Cowork. Be ready to discuss concrete examples of how you've used these tools to build prototypes or automate workflows. This will highlight your comfort with AI and your ability to operate in an AI-native way.
