Principal Product Manager (Consumer Acquisition)

Join us as a Principal Product Manager (Consumer Acquisition)

Want to do work that really matters?

At Checkatrade, we’re building the UK’s go-to home improvement marketplace. Every day, we help millions of homeowners find the right tradesperson for the job, fast, fair, and without the faff.

As our next Principal Product Manager for Consumer Acquisition, you’ll shape how millions of people discover and choose Checkatrade. This role sits at the intersection of product, marketing, and growth – you’ll define the vision, ship the features, and unlock the channels that scale our consumer base faster than ever before.

This isn’t about incremental change – it’s about leading the charge on growth. You’ll own the product vision for acquisition, experiment relentlessly, and build the mechanisms that fuel sustainable, measurable user growth across web and app. From optimising SEO and discoverability in large language models, to launching viral loops and referral programs, you’ll have real scope to push boundaries and make a tangible impact on how homeowners find us.

Forget long lists, here’s what you’ll actually spend your time on:

• Leading and inspiring a cross-functional growth squad across product, engineering, and data to accelerate consumer acquisition.

• Defining the growth product strategy and roadmap, aligning directly with company-wide objectives.

• Designing and delivering features that unlock new channels – referral programs, engagement triggers, and product-led growth levers that make acquisition scalable.

• Partnering closely with Marketing and Data to supercharge performance across SEO, LLM visibility, and paid acquisition.

• Experimenting continuously with A/B testing and funnel analysis to learn fast, iterate faster, and scale what works.

• Powering smarter, personalised acquisition campaigns through martech integrations and automation.

• Measuring and communicating impact clearly, making sure everything you do drives measurable user and business growth.

It’s not about ticking every box. It’s about turning up curious, ready to crack on. You’ll do well here if you bring:

• Proven experience driving growth and adoption in a digital, e-commerce, or marketplace environment.

• A genuine growth mindset – you thrive on experimentation, iteration, and scaling what works.

• Strong commercial acumen, connecting user acquisition to clear business outcomes.

• A data-first approach, using insight to inform strategy, decisions, and prioritisation.

• Experience scaling products across both web and app, with a deep understanding of each channel’s growth levers.

• The ability to move between strategic vision and hands-on detail effortlessly.

• Exceptional stakeholder management, with the credibility to partner cross-functionally and influence at all levels.

We believe great work deserves great rewards. Here’s just a taste:

• Competitive salary + annual bonus

• Health, well-being and learning support

• Gym membership, Smart Tech Scheme and Cycle Scheme

• Birthday/Special day leave

• Buy & sell holiday scheme

• 1 week’s paid charity leave and much more!

How we’ll get to know each other:

• Screening call with one of our Talent Acquisition Partners

• 1st stage interview with our Chief Marketing Officer

• 2nd stage interview with our panel

• Final stage will include a case study

If you require any reasonable adjustments during our interview process, please discuss them with your Talent Acquisition Partner.

If this sounds like the place where you can do your best work, we’d love to hear from you, even if you don’t tick every box

About us

We’re Checkatrade – the UK’s leading platform for finding a tradesperson. With more than 50,000 trades listed and over 6 million reviews, we help homeowners get jobs done right and help tradespeople grow their business.

We’re growing fast, with big plans to become the go-to brand for home improvements. If you care about great work, take pride in the details, and want to make an impact, you’ll fit right in.