At a Glance
- Tasks: Lead SEO strategy and drive organic growth in a fast-paced environment.
- Company: Join a leading home improvement marketplace shaping the future of search.
- Benefits: Competitive salary, bonuses, employee share programme, and wellness support.
- Other info: Dynamic team with opportunities for personal and professional growth.
- Why this job: Be at the forefront of AI-driven search and make a real impact.
- Qualifications: Experience in SEO, technical skills, and strong communication abilities.
The predicted salary is between 60000 - 70000 € per year.
As our next SEO Lead, you’ll play a key role in helping us build the UK’s go-to home improvement marketplace. Organic search is one of our most important growth channels, and this role sits right at the heart of it. Reporting into the Head of SEO, you’ll be a critical partner in shaping our SEO strategy – not just executing it – working across technical, content, and off‑site authority while helping define how Checkatrade shows up in the next generation of AI‑driven search.
Here’s what you’ll actually spend your time on:
- Owning SEO roadmaps across technical, on‑page content, and off‑site authority – turning strategy into shipped improvements that move the needle on organic growth.
- Shaping how Checkatrade shows up in AI‑driven search environments – from Google AI Overviews to ChatGPT and Perplexity – building new GEO/AEO capabilities alongside the existing ones.
- Running structured experiments: forming hypotheses, testing, documenting outcomes, and sharing learnings with the team rather than moving straight to the next thing.
- Working closely with product and engineering to identify, prioritise, and implement technical SEO improvements – from crawl budget and Core Web Vitals to schema and indexation.
- Building with AI – using agentic workflows to automate content briefs, bulk analysis, reporting, and technical triage, and raising the bar for how we use AI across SEO and Marketing.
- Communicating performance clearly to senior stakeholders and cross‑functional partners – translating what’s working (and what isn’t) into decisions that drive the business forward.
It’s not about ticking every box. You’ll do well here if you bring:
- A solid background in SEO at scale – hands‑on technical experience with crawl budget, Core Web Vitals, internal linking, indexation, and schema, alongside a strong grasp of on‑page content strategy and search intent.
- Confidence with SEO tooling day‑to‑day – Screaming Frog, Ahrefs or SEMrush, and Google Search Console – plus strong writing skills grounded in EEAT, Google’s Search Quality Rater Guidelines, and modern search best practices.
- A working understanding of GEO/AEO and how content is surfaced in generative search environments, with curiosity (or eagerness to go deeper) in agentic AI workflows and automation.
- Clear, confident communication across technical and non‑technical audiences – comfortable holding your own in product and engineering conversations and presenting to senior stakeholders.
We believe great work deserves great rewards. Here’s just a taste:
- Competitive salary + annual bonus or commission (role dependent)
- Employee Share Programme
- Health, well‑being and learning support
- Gym membership, Smart Tech Scheme and Cycle Scheme
- Birthday/Special day leave
- Buy & sell holiday scheme
- 1 week’s paid charity leave and much more!
At the moment, this role isn’t open to visa sponsorship applications. If this sounds like the place where you can do your best work, we’d love to hear from you, even if you don’t tick every box.
SEO Lead in London employer: Checkatrade
At Checkatrade, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters innovation and collaboration. As an SEO Lead, you'll not only have the opportunity to shape our SEO strategy but also benefit from competitive salaries, an employee share programme, and comprehensive health and well-being support. With a focus on personal growth and a commitment to rewarding great work, Checkatrade is the ideal place for those looking to make a meaningful impact in the fast-evolving home improvement marketplace.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend SEO meetups, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your SEO expertise. This could be a blog, a website, or even a detailed analysis of a competitor's strategy. It’s a great way to demonstrate your capabilities beyond just a CV.
✨Tip Number 3
Prepare for interviews by practising common SEO questions and scenarios. Think about how you’d tackle specific challenges related to technical SEO, content strategy, and AI-driven search. The more prepared you are, the more confident you’ll feel!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at StudySmarter.
We think you need these skills to ace SEO Lead in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the SEO Lead role. Highlight your experience with technical SEO, content strategy, and any tools like Screaming Frog or Ahrefs that you've used. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for SEO and how you can contribute to our mission at Checkatrade. Be sure to mention any innovative ideas you have for AI-driven search strategies – we love fresh perspectives!
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use metrics to demonstrate how your SEO strategies have driven organic growth in previous roles. We’re all about results, so let us know how you’ve made an impact!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get the best experience. Plus, it shows you're keen on joining our team at StudySmarter!
How to prepare for a job interview at Checkatrade
✨Know Your SEO Inside Out
Make sure you brush up on your technical SEO knowledge, especially around crawl budget, Core Web Vitals, and schema. Be ready to discuss how you've applied these concepts in previous roles and how they can drive organic growth.
✨Showcase Your Analytical Skills
Prepare to talk about structured experiments you've run in the past. Highlight your ability to form hypotheses, test them, and document outcomes. This will demonstrate your analytical mindset and how you can contribute to shaping Checkatrade's SEO strategy.
✨Familiarise Yourself with AI in SEO
Since this role involves working with AI-driven search environments, do some research on GEO/AEO capabilities and how generative search works. Being able to discuss these topics will show your eagerness to innovate and adapt in a fast-changing landscape.
✨Communicate Clearly and Confidently
Practice explaining complex SEO concepts in simple terms. You’ll need to communicate effectively with both technical and non-technical audiences, so being able to present your ideas clearly will set you apart during the interview.
