At a Glance
- Tasks: Lead the strategy for trade acquisition through paid channels and set impactful commercial targets.
- Company: Join Checkatrade, the UK's top platform for finding tradespeople and making home improvements easier.
- Benefits: Enjoy a competitive salary, bonuses, health support, gym membership, and flexible holiday options.
- Other info: Dynamic role with opportunities for growth and a supportive work culture.
- Why this job: Shape the future of trade acquisition and make a real impact in a fast-growing company.
- Qualifications: Experience in paid acquisition strategy and a collaborative mindset are key.
The predicted salary is between 63000 - 77000 £ per year.
As our next Senior Performance Marketing Lead, Trade Acquisition, you'll take single-point accountability for how we grow trade supply through paid channels. This isn't about hitting numbers someone else set. It's about setting the goals, building the roadmap and owning the strategy that the whole trade acquisition function is measured against. You'll shape how we invest, what we prioritise, and how the acquisition engine evolves over the next 12 to 24 months, working alongside senior stakeholders across Marketing, Sales, Product and Finance.
Forget long lists, here’s what you’ll actually spend your time on:
- Set the paid acquisition strategy: build the annual and quarterly plan that translates our business goals into clear channel priorities, investment and targets, rather than delivering against a plan set elsewhere.
- Own PPC, paid social, affiliates and remarketing end-to-end, covering strategy, budget, vendor relationships, testing and performance across each channel.
- Set and own the commercial targets that matter (MQLs, CAC and LTV:CAC), partnering closely with Finance on forecasting, unit models and the business case for new investment.
- Build a structured test-and-learn roadmap, sequencing initiatives across quarters and spotting risks such as rising CAC or channel saturation before they bite, while exploring new channels and partnerships as we grow.
- Partner with Sales, Product & CRO, CRM and Data teams to align lead quality, sharpen the acquisition journey and improve attribution and measurement.
- Report performance to senior stakeholders with a clear narrative on the mid to long-term health of the acquisition engine, not just in-period results, and represent trade acquisition in planning forums.
It’s not about ticking every box. It’s about turning up curious, ready to crack on. You’ll do well here if you bring:
- Experience (or eagerness to grow into) owning paid acquisition strategy across channels like PPC, paid social, affiliates or remarketing.
- Confidence setting your own targets and owning the trade-offs between growth, efficiency and quality, rather than just delivering against numbers you're handed.
- Commercial fluency: comfortable building forecasts and business cases, and working closely with Finance on unit economics.
- A collaborative streak: you're just as happy partnering with Sales, Product, CRM and Data teams as you are deep in a channel dashboard.
We believe great work deserves great rewards. Here’s just a taste:
- Competitive salary + annual bonus
- Employee Share Programme
- Health, well-being and learning support
- Gym membership, Smart Tech Scheme and Cycle Scheme
- Birthday/Special day leave
- Buy & sell holiday scheme
- 1 week’s paid charity leave and much more!
How we’ll get to know each other:
- Screening call with one of our Talent Acquisition Partners
- 1st stage interview with Senior Performance Marketing Lead
- 2nd Stage interview with VP Sales + Sales Manager
- Final stage interview includes a case study presentation with hiring manager
At the moment, this role isn’t open to visa sponsorship applications.
About us: We’re Checkatrade – the UK’s leading platform for finding a tradesperson. With more than 50,000 trades listed and over 6 million reviews, we help homeowners get jobs done right and help tradespeople grow their business. We’re growing fast, with big plans to become the go-to brand for home improvements. If you care about great work, take pride in the details, and want to make an impact, you’ll fit right in.
Senior Performance Lead - Trade Acquisition in London employer: Checkatrade
As a Trust & Safety Associate at Checkatrade, you'll be part of a dynamic team dedicated to creating a safe and reliable home improvement marketplace in the UK. With a strong focus on employee well-being, we offer competitive salaries, annual bonuses, and unique benefits like gym memberships and special day leave, all within a collaborative work culture that encourages personal growth and innovation. Join us to make a meaningful impact while enjoying a supportive environment that values your contributions and fosters professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Performance Lead - Trade Acquisition in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Checkatrade and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Checkatrade are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Checkatrade on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Checkatrade. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Performance Lead - Trade Acquisition in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Checkatrade. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Checkatrade:Show us that you’ve done your homework! In your application, briefly mention what you admire about Checkatrade’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Checkatrade
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Checkatrade will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Checkatrade, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
