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For Companies At a Glance
- Tasks: Lead consumer growth strategy and drive engagement for millions of homeowners.
- Company: Join Checkatrade, the UK's top home improvement marketplace.
- Benefits: Enjoy competitive salary, bonuses, health support, and flexible holiday options.
- Why this job: Make a real impact in transforming homeowner experiences and driving growth.
- Qualifications: Extensive experience in strategy, operations, and leadership roles.
- Other info: Dynamic environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Join us as Head of Consumer Strategy. Want to do work that really matters? At Checkatrade, we’re building the UK’s go-to home improvement marketplace. Every day, we help millions of homeowners find the right tradesperson for the job - fast, fair, and without the faff. As our next Head of Consumer Strategy, you’ll play a central role in transforming how millions of homeowners discover and engage with Checkatrade.
From leading the strategy, planning, and execution of initiatives that drive homeowner growth, engagement, and retention, your work will help us move forward, one job at a time. Forget long lists — here’s what you’ll actually spend your time on:
- Defining and owning the Consumer Growth roadmap, aligning strategy with delivery across Marketing, Product, and Data.
- Leading strategic planning and prioritisation for the Consumer function - setting goals, KPIs, and reporting frameworks to measure impact.
- Partnering with the VP of Consumer and senior leaders to shape long-term growth strategy and investment allocation across channels (brand, PPC, CRM, partnerships, and app/web).
- Building scalable frameworks for campaign planning, measurement, and optimisation, ensuring marketing spend and resources drive meaningful ROI.
- Overseeing delivery of key initiatives including loyalty programmes, retention strategies, and new digital experiences that increase engagement and repeat usage.
- Designing and refining operational processes that enable speed, consistency, and cross-team collaboration.
- Developing a culture of excellence, accountability, and curiosity - empowering teams to challenge assumptions and drive impact.
- Working closely with Analytics and Finance to deepen understanding of growth levers, unit economics, and ROI.
It’s not about ticking every box. It’s about turning up curious, ready to crack on. You’ll do well here if you bring:
- Extensive experience in consulting, strategy, operations, or growth roles, ideally in consumer, marketplace, or digital platform environments.
- Proven leadership of teams and cross-functional work streams delivering measurable business impact.
- Strong strategic and analytical capability - able to structure complex problems and shape business strategy through insight.
- Deep experience in building scalable systems, processes, and frameworks that drive operational excellence.
- Sharp commercial acumen, understanding growth economics, marketing ROI, and customer lifecycle dynamics.
- Exceptional communication and storytelling skills to drive alignment across senior stakeholders.
- A bias for action - thriving in ambiguous, fast-paced environments and creating momentum through clarity and focus.
- A mindset that is data-driven, collaborative, pragmatic, and passionate about building meaningful consumer experiences.
We believe great work deserves great rewards. Here’s just a taste:
- Competitive salary + annual bonus
- Health, well-being and learning support
- Gym membership, Smart Tech Scheme and Cycle Scheme
- Birthday/Special day leave
- Buy & sell holiday scheme
- 1 week’s paid charity leave and much more!
How we’ll get to know each other:
- Screening call with one of our Talent Acquisition Partners
- 1st stage interview with the VP of Consumer Growth
- 2nd stage interview with senior stakeholders across Marketing, Product, Data and Finance
- Final stage Case Study Presentation
If you require any reasonable adjustments during our interview process, please discuss them with your Talent Acquisition Partner. If this sounds like the place where you can do your best work, we’d love to hear from you — even if you don’t tick every box.
About us: We’re Checkatrade – the UK’s leading platform for finding a tradesperson. With more than 50,000 trades listed and over 6 million reviews, we help homeowners get jobs done right and help tradespeople grow their business. We’re growing fast, with big plans to become the go-to brand for home improvements. If you care about great work, take pride in the details, and want to make an impact, you’ll fit right in.
Head of Consumer Strategy in London employer: Checkatrade
Contact Detail:
Checkatrade Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Consumer Strategy in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those who work at Checkatrade or similar companies. A friendly chat can open doors and give you insights that might just help you land that Head of Consumer Strategy role.
✨Tip Number 2
Prepare for the interview process by understanding Checkatrade’s mission and values. Tailor your responses to show how your experience aligns with their goals. Remember, it’s all about demonstrating how you can drive homeowner growth and engagement!
✨Tip Number 3
Don’t underestimate the power of storytelling! When discussing your past experiences, frame them in a way that highlights your strategic thinking and leadership skills. Show how you’ve made an impact in previous roles, especially in consumer or digital environments.
✨Tip Number 4
Finally, apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Checkatrade team. Let’s get you on that journey to making a real impact!
We think you need these skills to ace Head of Consumer Strategy in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of Consumer Strategy role. Highlight your relevant experience in consulting, strategy, and growth roles, and show how it aligns with our mission at Checkatrade.
Showcase Your Leadership Skills: We want to see your proven leadership abilities! Share examples of how you've led teams and cross-functional projects that delivered measurable business impact. This is key for us in this role.
Be Data-Driven: Demonstrate your analytical skills by discussing how you've used data to shape business strategies. We love candidates who can structure complex problems and drive decisions based on insights.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Checkatrade
✨Know Your Consumer Strategy Inside Out
Before the interview, dive deep into Checkatrade's current consumer strategy. Familiarise yourself with their growth roadmap and think about how your experience aligns with their goals. Be ready to discuss specific strategies you've implemented in the past that drove engagement and retention.
✨Showcase Your Leadership Skills
As a Head of Consumer Strategy, you'll need to demonstrate strong leadership. Prepare examples of how you've led cross-functional teams to achieve measurable results. Highlight your ability to inspire and empower others, as well as how you’ve navigated challenges in fast-paced environments.
✨Be Data-Driven
Checkatrade values a data-driven mindset. Come prepared with insights from your previous roles where you used analytics to shape business strategies. Discuss how you’ve measured ROI on marketing initiatives and how you can apply those learnings to enhance Checkatrade’s consumer engagement.
✨Prepare for the Case Study Presentation
The final stage involves a case study presentation, so practice presenting your ideas clearly and confidently. Structure your presentation to showcase your strategic thinking and problem-solving skills. Make sure to include actionable recommendations that align with Checkatrade's mission and values.
