At a Glance
- Tasks: Lead growth marketing strategies to attract top tradespeople to our platform.
- Company: Join Checkatrade, the UK's top platform for finding trusted tradespeople.
- Benefits: Enjoy a competitive salary and comprehensive benefits package.
- Other info: Be part of a forward-thinking team driving innovation in the trades industry.
- Why this job: Make a real impact in a dynamic role that shapes commercial success.
- Qualifications: Experience in B2B marketplaces or SaaS, with a hands-on testing approach.
The predicted salary is between 50000 - 65000 £ per year.
Checkatrade, the UK's leading platform for finding tradespeople, is looking for a Growth Marketing Lead to own the strategies that attract the right tradespeople into the platform. This role encompasses all aspects of acquisition, from paid search and social to data activation, ensuring the performance metrics shape commercial outcomes.
The ideal candidate will have a strong grounding in B2B marketplaces or SaaS, complemented by a hands-on approach to running tests and using AI for insights. Competitive salary and comprehensive benefits available.
Growth Marketing Lead - SME Acquisition & Growth employer: Checkatrade
Checkatrade is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those looking to make a significant impact in the B2B marketplace. With a competitive salary, comprehensive benefits, and ample opportunities for professional growth, employees are encouraged to develop their skills while contributing to the success of the UK's leading platform for tradespeople. Located in a vibrant area, Checkatrade offers a collaborative environment where creativity and data-driven strategies thrive.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Lead - SME Acquisition & Growth
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Checkatrade and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Checkatrade are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Checkatrade on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Checkatrade. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Marketing Lead - SME Acquisition & Growth
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Checkatrade. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Checkatrade:Show us that you’ve done your homework! In your application, briefly mention what you admire about Checkatrade’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Checkatrade
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Checkatrade will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Checkatrade, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
