At a Glance
- Tasks: Lead the charge in acquiring top tradespeople for Checkatrade and shape our growth strategy.
- Company: Join Checkatrade, the UK's leading platform for finding trusted tradespeople.
- Benefits: Enjoy a competitive salary, bonuses, share options, and wellness support.
- Other info: Be part of a fast-growing team with exciting career opportunities.
- Why this job: Make a real impact on our growth while working with innovative marketing strategies.
- Qualifications: Experience in B2B marketplaces or SaaS, with a knack for improving conversion rates.
The predicted salary is between 50000 - 65000 £ per year.
As our next Growth Marketing Lead, SME Trade Acquisition, you’ll own the engine that brings the right tradespeople into Checkatrade. This isn't a campaign management role — it's an end-to-end acquisition leadership position where you’ll shape strategy, drive performance and help build the commercial foundation for the next phase of Checkatrade's growth. As we evolve from a lead‑gen subscription business into a wider platform for UK trades, your work will directly determine how many of the right SME trades join us, at what cost, and with what quality.
What you’ll actually spend your time on:
- Own SME acquisition across paid search, paid social, retargeting and database activation, making sure targeting, messaging, creative and conversion journeys are pulling in the same direction.
- Build a sharp view of acquisition performance across CAC, lead quality, sign‑ups, conversion and sales handoff, then use those signals to sharpen spend allocation and improve commercial outcomes.
- Run a focused test‑and‑learn programme across ads, landing pages, journeys, creative and sales handoff, shipping tests fast, reading the results and driving the next round without waiting for perfect.
- Work with Product Marketing and Product to sharpen the SME proposition and translate trade insight, channel data and Sales feedback into clear briefs and test plans.
- Partner with Sales, Lifecycle and CRM to make sure acquisition activity feeds strong demand into the subscription business while building the entry points and nudges that support product‑led growth over time.
- Use AI actively across analysis, creative production, insight and workflow, helping the team move faster from insight to message to asset to test.
What you’ll do well / What you’ll need:
- Previous B2B marketplace, subscription, SaaS or product‑led growth experience, with a track record of improving conversion, activation and sales outcomes, not just running campaigns.
- Strong commercial instincts: you think in CAC, LTV, cohorts and payback, and you use those lenses to shape channel mix, targeting and investment decisions.
- Experience running test‑and‑learn programmes end to end, from hypothesis to result to decision, and comfort working across paid channels, landing pages, product entry points and sales journeys together.
- Confidence using AI tools day to day, including for analysis, creative development, research, testing and workflow improvement, and comfort with tools like GA4, Looker, Amplitude or similar.
Benefits:
- Competitive salary + annual bonus
- Employee Share Programme
- Health, well‑being and learning support
- Gym membership, Smart Tech Scheme and Cycle Scheme
- Birthday/Special day leave
- Buy & sell holiday scheme
- 1 week’s paid charity leave and much more!
Interview Process:
- Screening call with one of our Talent Acquisition Partners
- 1st stage interview with Senior Trade Growth Analyst and Senior Trade Marketing Designer
- 2nd Stage interview with hiring Manager
- Final stage interview includes a case study presentation with hiring manager
If this sounds like the place where you can do your best work, we’d love to hear from you, even if you don’t tick every box.
Want to join our Talent Community and be one of the first to know about our vacancies? Register your interest on our Registration Form.
At the moment, this role isn’t open to visa sponsorship applications.
About us: We’re Checkatrade – the UK’s leading platform for finding a tradesperson. With more than 50,000 trades listed and over 6 million reviews, we help homeowners get jobs done right and help tradespeople grow their business. We’re growing fast, with big plans to become the go‑to brand for home improvements. If you care about great work, take pride in the details, and want to make an impact, you’ll fit right in.
Growth Marketing Lead, SME employer: Checkatrade
Checkatrade is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those looking to make a significant impact in the growth marketing space. With a strong focus on employee well-being, competitive benefits including a share programme, and ample opportunities for professional development, you will thrive in an environment that values creativity and collaboration. Located in the heart of the UK, Checkatrade offers a unique chance to shape the future of tradespeople acquisition while enjoying a supportive and engaging workplace.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Lead, SME
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Checkatrade and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Checkatrade are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Checkatrade on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Checkatrade. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Marketing Lead, SME
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Checkatrade. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Checkatrade:Show us that you’ve done your homework! In your application, briefly mention what you admire about Checkatrade’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Checkatrade
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Checkatrade will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Checkatrade, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
