At a Glance
- Tasks: Lead the strategy to transform trades into loyal customers and redesign our growth funnel.
- Company: Join Checkatrade, the UK's top platform for finding trusted tradespeople.
- Benefits: Enjoy a competitive salary, bonuses, health support, gym membership, and more.
- Other info: Collaborate across teams and leverage AI to unlock new growth opportunities.
- Why this job: Make a real impact by driving growth and innovation in a fast-paced environment.
- Qualifications: Proven experience in leading growth strategies and understanding commercial metrics.
The predicted salary is between 63000 - 77000 £ per year.
As our Director of Trade Growth, you'll own the strategy that takes trades from first touch to loyal paying customers. You'll redesign our entire growth funnel, bringing together Product, Marketing, Sales, Data and CRM to build a revenue engine that scales.
Here's what you'll actually spend your time on:
- Redesigning our entire growth engine. You'll own the journey from acquisition through activation, conversion, retention and expansion, building a growth strategy that creates predictable revenue rather than relying on one-off wins.
- Turning free users into loyal paying customers. We already have the audience. Your challenge is understanding where friction exists, removing it, and creating experiences that naturally convert users into long-term members.
- Building a culture obsessed with experimentation. You'll launch experiments across onboarding, pricing, lifecycle, CRM, in-product experiences and commercial offers. Test, learn, iterate, repeat.
- Working across the business to unlock growth. This isn't a siloed marketing role. You'll partner with Product, Sales, Marketing, Data and Customer teams to align priorities, influence roadmaps and move quickly on the biggest opportunities.
- Using AI and automation to create leverage. Whether it's smarter segmentation, automated lifecycle journeys, faster experimentation or entirely new ways of working, you'll use AI as a genuine growth multiplier.
- Owning the numbers that matter. Activation. Conversion. Upgrade rate. Retention. ARPU. LTV:CAC. You'll know exactly which levers move the business, and you'll build the reporting and operating rhythms to keep everyone focused on them.
- Creating entirely new ways for Checkatrade to grow. The best ideas won't already exist. You'll identify new acquisition channels, monetisation opportunities and product-led growth motions that shape the next phase of the business.
It's not about ticking every box. It's about turning up curious, commercial and ready to build. You'll do well here if you bring:
- Experience leading growth across SaaS, marketplaces, PLG or SMB businesses, with a track record of scaling acquisition, activation and monetisation.
- A deep understanding of growth funnels and commercial metrics. You know your way around activation, retention, LTV:CAC, segmentation and monetisation, and can turn data into action.
- A product mindset. You naturally think beyond marketing campaigns, understanding how product, CRM, pricing and customer experience all combine to drive growth.
- Strong experimentation instincts. You're comfortable running rapid tests, proving (or disproving) ideas quickly and building systems that compound over time.
- Confidence working with AI, automation and modern growth tooling. You're already using AI to improve workflows, speed up execution and uncover opportunities others miss.
- Exceptional stakeholder management. You can bring Product, Sales, Marketing, Data and Leadership together around a shared outcome, even when priorities differ.
- A bias for action. You don't wait for perfect information. You simplify complexity, make smart decisions and keep momentum high.
We believe great work deserves great rewards. Here's just a taste:
- Competitive salary + annual bonus
- Health, wellbeing and learning support
- Gym membership, Smart Tech Scheme and Cycle Scheme
- Birthday/Special Day leave
- Buy & sell holiday scheme
- One week's paid charity leave
- And much more...
How we'll get to know each other:
- Screening call with one of our Talent Acquisition Partners
- First stage interview with our VP of Sales
- Second stage interview with key cross-functional stakeholders
- Final stage case study and leadership panel
Want to join our Talent Community and be one of the first to know about our vacancies? Register your interest on our Registration Form.
About us: We’re Checkatrade – the UK’s leading platform for finding a tradesperson. With more than 50,000 trades listed and over 6 million reviews, we help homeowners get jobs done right and help tradespeople grow their business. We’re growing fast, with big plans to become the go-to brand for home improvements. If you care about great work, take pride in the details, and want to make an impact, you’ll fit right in.
Director of Trade Growth employer: Checkatrade
As a Trust & Safety Associate at Checkatrade, you'll be part of a dynamic team dedicated to creating a safe and reliable home improvement marketplace in the UK. With a strong focus on employee well-being, we offer competitive salaries, annual bonuses, and unique benefits like gym memberships and special day leave, all within a collaborative work culture that encourages personal growth and innovation. Join us to make a meaningful impact while enjoying a supportive environment that values your contributions and fosters professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Trade Growth
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Checkatrade and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Checkatrade are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Checkatrade on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Checkatrade. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director of Trade Growth
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Checkatrade. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Checkatrade:Show us that you’ve done your homework! In your application, briefly mention what you admire about Checkatrade’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Checkatrade
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Checkatrade will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Checkatrade, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
