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- Tasks: Architect the homeowner journey and build intelligent automation for a leading marketplace.
- Company: Join Checkatrade, the UK's top platform for home improvement services.
- Benefits: Enjoy competitive salary, bonuses, share options, and wellness support.
- Why this job: Make a real impact by transforming CRM into a growth engine for loyal customers.
- Qualifications: Experience in lifecycle marketing and proficiency in Braze or similar platforms.
- Other info: Fast-paced environment with opportunities for career growth and meaningful contributions.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Want to do work that really matters? At Checkatrade, we’re building the UK’s go-to home improvement marketplace. Every day, we help millions of homeowners find the right tradesperson for the job, fast, fair, and without the faff. We are at a pivotal moment. We’re moving beyond one-off transactions to become a trusted, lifelong household partner. CRM is the engine that will unlock this shift. We’re looking for a lifecycle architect to turn our CRM from a campaign‑led channel into a high‑performance, automated growth engine that keeps homeowners coming back for life.
Forget long lists, here’s what you’ll actually spend your time on:
- Architecting the Homeowner Journey: Mapping the end‑to‑end lifecycle from the first search to the tenth booking identifying the “aha” moments that drive long‑term loyalty.
- Building Intelligent Automation: Designing and launching sophisticated, multi‑channel flows in Braze (Email, Push, In‑App, SMS) that react to user behavior in real‑time.
- Driving Commercial Impact: Moving beyond “opens and clicks” to own the metrics that matter: activation, repeat booking rates, and lifetime value (LTV).
- Embedding CRM into the Product: Partnering with Product and Engineering to ensure lifecycle thinking is baked into our app, onboarding, and new features from day one.
- Setting the Standard for Excellence: Establishing the playbooks, experimentation frameworks, and QA standards that allow us to scale our communications without losing quality.
You’ll do well here if you bring:
- Deep CRM Expertise: Proven hands‑on experience in lifecycle marketing or growth, specifically within marketplaces or digital platforms.
- Platform Mastery: High proficiency in Braze (or equivalent) with the ability to build complex, automated multi‑channel journeys at scale.
- Analytical Rigor: A natural comfort with data and attribution; you know exactly how your campaigns move the needle on revenue and retention.
- Strategic Intuition: You understand the “why” behind user behavior and know how to use triggers to drive frequency and trust.
- A Bias for Action: You’re a builder who prefers creating scalable systems over running one‑off campaigns, and you thrive in a fast‑paced environment.
We believe great work deserves great rewards. Here’s just a taste:
- Competitive salary + annual bonus or commission (role dependent)
- Employee Share Program
- Health, well‑being and learning support
- Gym membership, Smart Tech Scheme and Cycle Scheme
- Birthday/Special day leave
- Buy & sell holiday scheme
- 1 week’s paid charity leave and much more!
How we’ll get to know each other:
- Screening call with one of our Talent Acquisition Partners
- 1st stage interview with the Hiring Manager (30 minutes)
- 2nd stage interview with Senior Leadership
- 3rd stage interview – Case study
In addition, if you require any reasonable adjustments during our interview process, please discuss them with your Talent Acquisition Partner. If this sounds like the place where you can do your best work, we’d love to hear from you, even if you don’t tick every box.
About Us: We’re Checkatrade – the UK’s leading platform for finding a tradesperson. With more than 50,000 trades listed and over 6 million reviews, we help homeowners get jobs done right and help tradespeople grow their business. We’re growing fast, with big plans to become the go‑to brand for home improvements. If you care about great work, take pride in the details, and want to make an impact, you’ll fit right in.
CRM Manager - Consumer employer: Checkatrade
Contact Detail:
Checkatrade Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager - Consumer
✨Tip Number 1
Get to know the company inside out! Before your interview, dive into Checkatrade’s mission and values. Understanding what makes them tick will help you tailor your answers and show that you’re genuinely interested in being part of their journey.
✨Tip Number 2
Practice makes perfect! Run through common interview questions related to CRM and lifecycle marketing. Think about how your past experiences align with the role and be ready to share specific examples that highlight your skills and achievements.
✨Tip Number 3
Show off your analytical side! Be prepared to discuss how you've used data to drive decisions in previous roles. Highlight any metrics you've improved and how you’ve turned insights into action – this is key for a role focused on driving commercial impact.
✨Tip Number 4
Don’t forget to ask questions! Prepare thoughtful questions about the team, the tools they use (like Braze), and their vision for the future. This shows you’re not just looking for any job, but that you’re keen on making a real impact at Checkatrade.
We think you need these skills to ace CRM Manager - Consumer
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see that you genuinely care about transforming CRM into a high-performance engine. Share why you’re excited about helping homeowners and tradespeople connect.
Tailor Your Experience: Make sure to highlight your relevant experience in lifecycle marketing or growth, especially if you've worked with marketplaces or digital platforms. We love seeing how your background aligns with our mission, so don’t hold back on those details!
Be Data-Driven: Since we’re all about driving commercial impact, include specific metrics or results from your past campaigns. Show us how your analytical skills have made a difference in revenue and retention – numbers speak volumes!
Keep It Clear and Concise: While we appreciate creativity, clarity is key! Make your application easy to read and straight to the point. We want to quickly grasp your qualifications and how you can help us build a better homeowner journey.
How to prepare for a job interview at Checkatrade
✨Know Your CRM Inside Out
Before the interview, make sure you’re well-versed in CRM principles and specifically Braze. Familiarise yourself with its features and how they can be applied to create automated, multi-channel journeys. This will show your deep expertise and readiness to take on the role.
✨Map Out the Homeowner Journey
Prepare to discuss how you would architect the homeowner journey from start to finish. Think about the key touchpoints and 'aha' moments that drive loyalty. Being able to articulate this clearly will demonstrate your strategic intuition and understanding of user behaviour.
✨Bring Data to the Table
Be ready to talk about how you've used data to drive campaign success in the past. Highlight specific metrics like activation rates and lifetime value (LTV) that matter to the role. This will showcase your analytical rigor and ability to impact commercial outcomes.
✨Show Your Bias for Action
During the interview, emphasise your experience in building scalable systems rather than just running one-off campaigns. Share examples of how you’ve implemented successful strategies in fast-paced environments, which aligns perfectly with what Checkatrade is looking for.