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- Tasks: Lead consumer CRM growth, design messaging, and enhance customer engagement.
- Company: Join Checkatrade, the UK's top platform for home improvement trades.
- Benefits: Competitive salary, bonuses, share options, gym membership, and extra holiday leave.
- Why this job: Make a real impact in a fast-paced environment while shaping customer experiences.
- Qualifications: Experience in CRM, strong analytical skills, and a passion for growth.
- Other info: Collaborative culture with opportunities for personal and professional development.
The predicted salary is between 50000 - 65000 £ per year.
As our next Consumer CRM Lead, you’ll play a key role in helping us build and scale the consumer CRM growth engine for the UK’s go-to home improvement marketplace. You’ll go beyond traditional execution, using lifecycle marketing to influence customer behaviour across the homeowner journey making the process of finding and hiring a trade smarter, faster, and without the faff.
Here’s what you’ll actually spend your time on:
- Building and scaling the growth engine: Designing and launching behavioural messaging and lifecycle journeys that guide homeowners from their first visit to their tenth job posting.
- Driving activation and retention: Identifying behavioural opportunities across the funnel to improve how people engage with our platform and return for future projects.
- Leading experimentation: Running A/B tests and experimentation programmes to continuously refine messaging, timing, and segmentation.
- Connecting data to impact: Using customer insights to measure performance and ensure every CRM interaction is driving meaningful marketplace activity and lifetime value.
- Collaborating across the business: Partnering with Product, Consumer, and Data teams to embed lifecycle thinking into new features and wider growth initiatives.
It’s not about ticking every box. It’s about turning up curious, ready to crack on. You’ll do well here if you bring:
- Platform Mastery: Strong hands-on experience with Braze (or equivalent lifecycle tooling), designing automated multi-channel journeys (email, push, etc.) at scale.
- Lifecycle & Growth Expertise: A background in CRM or growth within a consumer, marketplace, or digital platform environment, with a strong intuition for behavioural triggers.
- Analytical Strength: The ability to move beyond 'opens and clicks' to connect CRM activity to commercial revenue outcomes and retention metrics.
- Operational Rigour: A focus on building scalable systems, processes, and governance frameworks rather than just running one-off campaigns.
- A Bias for Action: You’re able to prioritise effectively, make clear decisions, and deliver high-impact work in a fast-moving, product-led environment.
We believe great work deserves great rewards. Here’s just a taste:
- Competitive salary + annual bonus or commission (role dependent)
- Employee Share Program
- Health, well-being and learning support
- Gym membership, Smart Tech Scheme and Cycle Scheme
- Birthday/Special day leave
- Buy & sell holiday scheme
- 1 week’s paid charity leave and much more!
How we’ll get to know each other:
- Screening call with one of our Talent Acquisition Partners
- 1st stage interview with Hiring Manager
- 2nd Stage interview with Senior Stakeholders
- Final stage interview includes a case study presentation
If this sounds like the place where you can do your best work, we’d love to hear from you, even if you don’t tick every box.
About us: We’re Checkatrade – the UK’s leading platform for finding a tradesperson. With more than 50,000 trades listed and over 6 million reviews, we help homeowners get jobs done right and help tradespeople grow their business. We’re growing fast, with big plans to become the go-to brand for home improvements. If you care about great work, take pride in the details, and want to make an impact, you’ll fit right in.
Consumer CRM Lead employer: Checkatrade
Contact Detail:
Checkatrade Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Consumer CRM Lead
✨Tip Number 1
Get to know the company inside out! Research Checkatrade's values, mission, and recent projects. This will help you tailor your conversations and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Practice makes perfect! Prepare for your interviews by running through common questions and scenarios related to CRM and lifecycle marketing. The more comfortable you are, the better you'll perform when it counts.
✨Tip Number 3
Show off your analytical skills! Be ready to discuss how you've used data to drive decisions in past roles. Highlight specific examples where your insights led to improved customer engagement or revenue growth.
✨Tip Number 4
Don’t forget to connect with us on our website! Applying directly through our platform not only shows your enthusiasm but also gives you a chance to stand out from the crowd. We can’t wait to see what you bring to the table!
We think you need these skills to ace Consumer CRM Lead
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see that you’re genuinely excited about the opportunity to help us build and scale our consumer CRM growth engine.
Tailor Your Experience: Make sure to highlight your relevant experience in CRM or growth within a consumer or digital platform environment. We’re looking for those behavioural triggers, so connect your past roles to what we’re doing at StudySmarter!
Be Data-Driven: We love numbers! In your application, don’t just mention your skills; show us how you’ve used data to drive results in previous roles. Connect your CRM activities to real outcomes, and let us see your analytical strength.
Keep It Clear and Concise: While we appreciate detail, clarity is key. Make your application easy to read and straight to the point. We want to understand your journey without wading through unnecessary fluff. And remember, apply through our website!
How to prepare for a job interview at Checkatrade
✨Know Your CRM Tools
Make sure you’re well-versed in Braze or any equivalent lifecycle tooling. Be ready to discuss your hands-on experience and how you've designed automated multi-channel journeys. This will show that you can hit the ground running!
✨Showcase Your Analytical Skills
Prepare to talk about how you've connected CRM activities to commercial outcomes. Bring examples of how your insights have driven retention metrics and improved customer engagement. Numbers speak volumes, so have those figures handy!
✨Demonstrate Your Growth Mindset
Be ready to discuss your experience with A/B testing and experimentation programmes. Share specific instances where your initiatives led to significant improvements in messaging or customer behaviour. This will highlight your proactive approach and bias for action.
✨Collaborate Like a Pro
Since this role involves working with various teams, think of examples where you’ve successfully partnered with Product, Consumer, or Data teams. Emphasise your ability to embed lifecycle thinking into broader growth initiatives, showcasing your collaborative spirit.