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For Companies At a Glance
- Tasks: Lead innovative marketing strategies and enhance CHEC's brand in the healthcare sector.
- Company: Join CHEC, a thriving organisation dedicated to community health and patient care.
- Benefits: Enjoy 25 days holiday, gym discounts, bonuses, and a supportive work environment.
- Why this job: Make a real impact in healthcare marketing while leveraging cutting-edge AI technology.
- Qualifications: Proven experience in strategic marketing and project management skills required.
- Other info: Be part of a dynamic team with excellent career growth opportunities.
The predicted salary is between 43200 - 72000 £ per year.
We are always looking for great talent to join our team and help achieve our ambitious goals and growth. We care about our people, and we care about the future of community health and how CHEC can play an innovative part in making this great, with your help. If you are care focused and looking to join an organisation that is thriving on success, then CHEC is your employer of choice! We have an exciting opportunity for a new Head of Marketing to support our ambitious growth plans as we continue to expand throughout the UK.
About the Role
The Head of Marketing will lead on the development, creation and execution of a highly effective, creative, and high-impact marketing, communications and engagement strategy that builds CHEC's brand and reputation within the healthcare industry. The successful candidate's focus will be on leading digitally driven marketing strategy, leveraging AI for predictive analytics, personalised content delivery and campaign automation. They will also implement a robust ROI framework supported by real-time performance dashboards and omnichannel engagement.
Responsibilities
- Monitor and improve key marketing KPIs, including engagement, SEO, social media performance, lead generation conversion rates, brand awareness and ROI. Using insights to optimise strategy and drive measurable results.
- Deliver a comprehensive marketing strategy aligned with organisational and commercial objectives.
- Work with Business Development and Engagement teams to strengthen CHEC's brand and deliver targeted campaigns for service users.
- Introduce innovative, ROI-driven approaches using AI and technology to measure campaign impact via referral tracking.
- Lead the strategic and creative delivery of all marketing and communications, including website, social media, video, PR, brand and corporate publications.
- Develop a clear, compelling brand narrative that showcases CHEC/Clarity's services and achievements to partners, patients, and stakeholders.
- Provide clear leadership to the Marketing Team, ensuring alignment with organisational strategy and the agility to respond to changing market conditions.
What you’ll bring to the role
- Ability to develop and implement strategic marketing plans aligned with business objectives.
- Strong project management skills, with the ability to manage multiple priorities and deadlines.
- Creative thinking with a strong focus on customer engagement and brand positioning.
- Experience working within a service-led organisation.
- Ability to develop and implement communication campaigns and frameworks both internally.
Why work for us?
- 25 days holidays plus bank holidays
- Buy and sell annual leave scheme
- Company bonus scheme
- Gym membership discounts
- Company pension
- Blue light card – 100’s of discount and cashback options
- Performance review with training and development plan
- Employee discounts portal
About CHEC
Since 2012, CHEC has been working with the NHS to increase patient choice and provide better access to exceptional, timely, locally-based ophthalmology and gastroenterology care – free at the point of care. CHEC has a nationwide portfolio of community hospitals and clinics – operating in a unique hub-and-spoke model. We are proud to have a role alongside colleagues in the NHS, offering patients the choice of access to essential procedures and helping achieve the best possible clinical outcomes. We continue to expand our community-based offering of vital healthcare to patients across England, including ENT (Ear, Nose and Throat) and Dermatology services. CHEC is committed to safeguarding and promoting the welfare of children, young people, and vulnerable adults and expects all employees to share this commitment, including being aware of and adhering to all CHEC safeguarding policies. Recruitment checks are undertaken in accordance with the NHS Employment Check Standards and successful applicants may be required to undertake an Enhanced Disclosure via the Disclosure and Barring Service (DBS).
Head of Marketing in England employer: CHEC
Contact Detail:
CHEC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in England
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. The more you engage with others, the better your chances of landing that Head of Marketing role.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns and successes. This is your chance to demonstrate how you can drive CHEC's brand forward.
✨Tip Number 3
Prepare for interviews by researching CHEC’s values and recent projects. Tailor your responses to show how your experience aligns with their mission and how you can contribute to their growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at CHEC.
We think you need these skills to ace Head of Marketing in England
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how much you care about marketing and community health. Share your ideas on how you can contribute to CHEC's growth and success.
Tailor Your CV: Make sure your CV is tailored to the Head of Marketing role. Highlight your experience with digital marketing strategies, AI tools, and any relevant projects you've led. We love seeing how your skills align with our ambitious goals!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you're the perfect fit for CHEC. Be creative and engaging, and don’t forget to mention how you can help us build our brand and reputation in the healthcare industry.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at CHEC
✨Know Your Stuff
Before the interview, dive deep into CHEC's mission and values. Understand their current marketing strategies and how they leverage AI in their campaigns. This will not only show your genuine interest but also help you align your answers with their goals.
✨Showcase Your Creativity
As a Head of Marketing, creativity is key! Prepare examples of past campaigns you've led that had a significant impact. Be ready to discuss innovative ideas you could bring to CHEC, especially around using AI for personalised content delivery and engagement.
✨Metrics Matter
CHEC is focused on measurable results, so come prepared with data. Discuss how you've monitored and improved marketing KPIs in previous roles. Highlight specific metrics you've used to drive ROI and how you plan to implement a robust framework at CHEC.
✨Engage with the Team
Leadership is crucial for this role. Be ready to talk about your experience in leading teams and fostering collaboration. Share how you’ve aligned marketing strategies with business objectives and how you can inspire the Marketing Team at CHEC to adapt to changing market conditions.
