Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Create engaging content that drives conversions and tells compelling customer stories.
- Company: Join Panopto, a leader in video technology for Higher Education.
- Benefits: Enjoy health insurance, retirement plans, and flexible time off.
- Why this job: Make an impact in EdTech by crafting narratives that resonate with audiences.
- Qualifications: 3-5 years of B2B SaaS writing experience and strong storytelling skills.
- Other info: Remote work opportunity with a focus on collaboration and innovation.
The predicted salary is between 75000 - 85000 £ per year.
Panopto is seeking an experienced Content Marketing Writer to drive high-impact, conversion-focused content across web, campaigns, and customer storytelling. This strategic role sits at the intersection of Product Marketing, Demand Generation, and Brand, translating complex product insights into clear, benefit-driven narratives that drive engagement, conversion, and pipeline, with a focus on Higher Education through video technology.
Key Responsibilities
- Refine core narrative and write/optimize website copy and landing pages.
- Partner with Product Marketing to create high-performing content across channels.
- Develop end-to-end customer case studies by conducting interviews and uncovering business outcomes.
- Own the Panopto blog and ebooks, focusing on Higher Ed trends.
- Collaborate on content optimization for search and AI.
- Develop content for campaigns, social media, email, and nurture programs.
Qualifications
- 3-5 years of B2B SaaS content writing experience, ideally in EdTech or Higher Education.
- Strong writing, storytelling, and interviewing skills.
- Understanding of SEO and AEO (AI Engine Optimization) best practices.
- Ability to manage multiple workstreams and cross-functional collaborations.
- Familiarity with tools like WordPress, Semrush, and GA4 is a plus.
Salary Range: $75,000 - $85,000 USD per year
Benefits: Includes health insurance, retirement savings plans, paid and unpaid time off, and other market-competitive benefits.
Content Marketing Writer in Leeds employer: ChatGPT Jobs
Contact Detail:
ChatGPT Jobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Marketing Writer in Leeds
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those at companies you admire. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Showcase your skills! Create a portfolio that highlights your best writing pieces and case studies. Make sure it’s easy to navigate and visually appealing – first impressions matter!
✨Tip Number 3
Prepare for interviews by researching the company and its content strategy. Be ready to discuss how your experience aligns with their goals, especially in the Higher Ed space.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Content Marketing Writer in Leeds
Some tips for your application 🫡
Tailor Your Writing: Make sure your application reflects the specific skills and experiences mentioned in the job description. We want to see how your background aligns with the role of a Content Marketing Writer, especially in the EdTech space.
Showcase Your Storytelling Skills: Since storytelling is key for this role, include examples of your previous work that demonstrate your ability to craft engaging narratives. We love seeing how you can turn complex ideas into relatable content!
Highlight SEO Knowledge: Don’t forget to mention your understanding of SEO and AEO best practices. We’re looking for someone who can optimise content effectively, so share any relevant experience or tools you’ve used in the past.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process!
How to prepare for a job interview at ChatGPT Jobs
✨Know Your Audience
Before the interview, research Panopto and their target audience in Higher Education. Understand their products and how they use video technology to enhance learning. This will help you tailor your responses and show that you're genuinely interested in their mission.
✨Showcase Your Writing Skills
Prepare a portfolio of your best content pieces, especially those related to B2B SaaS or EdTech. Be ready to discuss your writing process, how you approach storytelling, and any successful campaigns you've contributed to. This will demonstrate your expertise and creativity.
✨Master SEO and AEO Concepts
Brush up on your knowledge of SEO and AI Engine Optimization. Be prepared to discuss how you’ve implemented these strategies in your previous roles. Sharing specific examples of how your content improved search rankings or engagement can set you apart from other candidates.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready about Panopto's content strategy or future projects. This shows your enthusiasm for the role and helps you gauge if the company aligns with your career goals. It’s a great way to leave a lasting impression!