At a Glance
- Tasks: Lead UK marketing strategy for ophthalmology brands and drive sales growth.
- Company: Rapidly growing specialist ophthalmic company focused on eye care solutions.
- Benefits: High visibility role with opportunities for professional growth and development.
- Other info: Collaborate with commercial teams and key opinion leaders to enhance product adoption.
- Why this job: Shape brand strategy and make a real impact in the eye care industry.
- Qualifications: Experience in healthcare marketing, preferably in ophthalmology or clinical settings.
The predicted salary is between 60000 - 80000 £ per year.
A UK-based, rapidly growing specialist ophthalmic company with a strong track record of developing and launching eye care products globally. The organisation focuses on delivering high-quality solutions while improving the awareness, accessibility, and affordability of eye care.
The Role
This role is responsible for leading the development and execution of UK marketing strategy for ophthalmology brands, driving sales, market share, and brand growth. You will take end-to-end ownership of brand strategy and execution, working closely with commercial teams to support product adoption across ophthalmologists and specialist eye care settings. The role will also play a key part in expanding channel strategy, including the development of digital and e-commerce platforms.
Key Responsibilities
- Lead development and delivery of UK brand strategy and annual plans
- Translate strategy into effective campaigns, tools, and messaging for commercial teams
- Support product adoption across ophthalmologists, eye care specialists, and relevant healthcare stakeholders
- Develop campaigns across digital, in-clinic, events, and e-commerce channels (e.g. Amazon)
- Identify opportunities to grow and optimise online sales channels
- Generate market insights to inform strategy and positioning
- Build relationships with key opinion leaders and relevant stakeholders in ophthalmology
- Monitor competitor activity and adapt strategy accordingly
About You
- Experience in pharmaceutical, medical device, or healthcare marketing
- Experience working within or alongside ophthalmology or specialist clinical environments would be advantageous
- Strong commercial mindset with the ability to define strategy and deliver execution
- Experience developing campaigns, messaging, and brand positioning
- Confident communicator, comfortable working with internal teams and external stakeholders
- Exposure to digital or e-commerce channels is advantageous
Why Apply
- End-to-end ownership of brand strategy and delivery
- Opportunity to shape growth across both clinical and digital channels
- High visibility role within a growing specialist ophthalmology business
UK Ophthalmology Brand & Growth Lead in Windsor employer: CHASE
Join a rapidly growing specialist ophthalmic company that prioritises high-quality eye care solutions and fosters a collaborative work culture. With a strong focus on employee development, you will have the opportunity to lead impactful marketing strategies while working closely with commercial teams and key stakeholders in the healthcare sector. This role not only offers competitive benefits but also the chance to shape the future of ophthalmology in a dynamic and supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land UK Ophthalmology Brand & Growth Lead in Windsor
✨Tip Number 1
Network like a pro! Get out there and connect with people in the ophthalmology field. Attend industry events, join relevant online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. Building relationships can open doors that a CV just can’t.
✨Tip Number 2
Show off your expertise! When you get the chance to chat with hiring managers or during interviews, share your insights on current trends in ophthalmology and digital marketing. This not only demonstrates your knowledge but also shows your passion for the field.
✨Tip Number 3
Be proactive! If you see a company you’re keen on, don’t wait for them to post a job. Reach out directly, express your interest, and ask if they have any upcoming opportunities. Sometimes, the best roles aren’t even advertised!
✨Tip Number 4
Utilise our website! We’ve got loads of resources and job listings tailored for roles like the UK Ophthalmology Brand & Growth Lead. Make sure to check it out regularly and apply through us to increase your chances of landing that dream job!
We think you need these skills to ace UK Ophthalmology Brand & Growth Lead in Windsor
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of UK Ophthalmology Brand & Growth Lead. Highlight your experience in healthcare marketing and any specific achievements in ophthalmology or related fields. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about eye care and how your skills align with our mission. Be sure to mention your experience with digital and e-commerce channels, as that’s a big plus for us.
Showcase Your Campaign Experience:We love seeing real examples of your work! If you've developed successful marketing campaigns, share those stories. Include metrics or outcomes to demonstrate your impact, especially in driving brand growth and product adoption.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at CHASE
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's ophthalmology products and their market positioning. Understand their unique selling points and how they compare to competitors. This will help you articulate how your experience aligns with their brand strategy.
✨Showcase Your Campaign Successes
Prepare specific examples of successful marketing campaigns you've led, especially in healthcare or ophthalmology. Be ready to discuss the strategies you used, the challenges you faced, and the results achieved. This demonstrates your ability to drive brand growth effectively.
✨Engage with Digital Strategies
Since the role involves expanding digital and e-commerce channels, be prepared to discuss your experience with online marketing. Share insights on how you've optimised sales through digital platforms and any innovative approaches you've taken to engage customers online.
✨Build Relationships with Key Stakeholders
Highlight your experience in building relationships with healthcare professionals and stakeholders. Discuss how you've collaborated with teams to support product adoption and how you plan to leverage these skills in the new role to enhance brand visibility and market share.
