At a Glance
- Tasks: Lead UK marketing strategy for innovative ophthalmology brands and drive sales growth.
- Company: Rapidly growing specialist ophthalmic company focused on eye care solutions.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional development.
- Other info: High visibility role with excellent growth potential in a dynamic environment.
- Why this job: Shape brand strategy and make a real impact in the eye care industry.
- Qualifications: Experience in healthcare marketing, especially in ophthalmology, is a plus.
The predicted salary is between 50000 - 65000 € per year.
A UK-based, rapidly growing specialist ophthalmic company with a strong track record of developing and launching eye care products globally. The organisation focuses on delivering high-quality solutions while improving the awareness, accessibility, and affordability of eye care.
This role is responsible for leading the development and execution of UK marketing strategy for ophthalmology brands, driving sales, market share, and brand growth. You will take end-to-end ownership of brand strategy and execution, working closely with commercial teams to support product adoption across ophthalmologists and specialist eye care settings. The role will also play a key part in expanding channel strategy, including the development of digital and e-commerce platforms.
Key Responsibilities- Lead development and delivery of UK brand strategy and annual plans
- Translate strategy into effective campaigns, tools, and messaging for commercial teams
- Support product adoption across ophthalmologists, eye care specialists, and relevant healthcare stakeholders
- Develop campaigns across digital, in-clinic, events, and e-commerce channels (e.g. Amazon)
- Identify opportunities to grow and optimise online sales channels
- Generate market insights to inform strategy and positioning
- Build relationships with key opinion leaders and relevant stakeholders in ophthalmology
- Monitor competitor activity and adapt strategy accordingly
- Experience in pharmaceutical, medical device, or healthcare marketing
- Experience working within or alongside ophthalmology or specialist clinical environments would be advantageous
- Strong commercial mindset with the ability to define strategy and deliver execution
- Experience developing campaigns, messaging, and brand positioning
- Confident communicator, comfortable working with internal teams and external stakeholders
- Exposure to digital or e-commerce channels is advantageous
- End-to-end ownership of brand strategy and delivery
- Opportunity to shape growth across both clinical and digital channels
- High visibility role within a growing specialist ophthalmology business
If you are a healthcare marketer looking for a role combining clinical engagement, commercial impact, and evolving channel strategy, we would welcome a confidential discussion. Please apply online or contact CHASE on 0131 553 6644 for further information.
Ref no: 20551
UK Marketing Manager in Reading employer: CHASE
Join a rapidly growing specialist ophthalmic company based in the Windsor area, where you will have the opportunity to lead innovative marketing strategies that enhance eye care accessibility and affordability. With a strong focus on employee development and a collaborative work culture, this role offers high visibility and the chance to make a significant impact in both clinical and digital channels. Enjoy the benefits of a hybrid working environment while being part of a team dedicated to improving patient outcomes in ophthalmology.
StudySmarter Expert Advice🤫
We think this is how you could land UK Marketing Manager in Reading
✨Tip Number 1
Network like a pro! Reach out to people in the ophthalmology field on LinkedIn or at industry events. Building relationships can open doors and give you insider info about job opportunities.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns, especially those related to healthcare or digital channels. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Be ready to discuss how your experience aligns with their goals, especially in driving sales and brand growth in the ophthalmology sector.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace UK Marketing Manager in Reading
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of UK Marketing Manager. Highlight your experience in healthcare marketing and any specific work you've done in ophthalmology or related fields. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about eye care and how you can contribute to our mission. Be sure to mention any relevant campaigns you've led that demonstrate your strategic thinking.
Showcase Your Digital Savvy:Since this role involves expanding digital and e-commerce channels, make sure to highlight your experience in these areas. Share examples of successful online campaigns or strategies you've implemented that drove results.
Apply Through Our Website:We encourage you to apply directly through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at CHASE
✨Know Your Stuff
Make sure you research the company and its products thoroughly. Understand their ophthalmology focus and be ready to discuss how your experience aligns with their mission of improving eye care accessibility and affordability.
✨Showcase Your Marketing Skills
Prepare examples of successful marketing campaigns you've led, especially in healthcare or related fields. Be ready to explain your thought process behind strategy development and execution, as this role requires strong commercial acumen.
✨Connect with the Audience
Practice how you'll communicate with both internal teams and external stakeholders. Since this role involves building relationships with key opinion leaders, demonstrate your confidence and ability to engage effectively during the interview.
✨Stay Ahead of Competitors
Be prepared to discuss how you would monitor competitor activity and adapt strategies accordingly. Show that you can think critically about market insights and how they can inform brand positioning and growth.
