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- Tasks: Lead and grow sales for a successful aluminium glazing installation business.
- Company: Dynamic company with a strong focus on client relationships and commercial discipline.
- Benefits: Competitive salary, performance bonuses, and opportunities for professional growth.
- Why this job: Take charge of sales and make a significant impact in a thriving industry.
- Qualifications: 5-10 years in construction sales with proven success in large projects.
- Other info: Join a high-performance culture and collaborate with senior leadership.
The predicted salary is between 48000 - 72000 £ per year.
We’re looking for a Head of Sales to take full ownership of the sales function for a successful aluminium glazing installation business. You will drive pipeline growth, strengthen key client relationships and ensure commercial discipline across all project types. This role removes dependency on senior leadership by creating a clear, structured and accountable sales operation.
Key Responsibilities
- Lead sales across Large Install, Small Works, Service Works, Balconies and future Aluminium/Curtain Wall divisions.
- Build a 12-month sales plan with clear monthly, quarterly and annual targets.
- Implement a defined sales process from enquiry to handover.
- Protect margin and elevate the company’s position with main contractors and suppliers.
- Generate new opportunities across Tier 1, Tier 2 and regional contractors.
- Build and maintain strong client relationships with a structured outreach plan.
- Ensure disciplined pipeline management.
- Track market intelligence and identify partnership opportunities.
- Work closely with commercial teams to ensure accurate tenders, clear scope and well-managed risk.
- Support pricing strategy.
- Standardise tender documentation and ensure installer pricing is robust and transparent.
- Lead and support the Sales Administrator and technical sales support.
- Collaborate with Senior Leadership, QS, Operations, Accounts and external lead partners.
- Build a high-performance, accountable sales culture.
Key Performance Indicators (KPIs)
- Pipeline Growth: monthly qualified pipeline added; outreach activity levels.
- Conversion: tender-to-win ratio; accurate win/loss data; margin protection from tender to order.
- Client Engagement: scheduled meetings delivered; new clients secured annually.
- Sales Discipline: Pipedrive accuracy; on-time tenders; quality of handovers.
- Commercial Protection: reduced pricing assumptions; clear installer pricing and risk identification.
Skills & Experience
- 5–10 years’ construction sales experience (façades/glazing/cladding/envelope preferred).
- Proven success winning £250k–£3m+ packages.
- Strong commercial and tendering knowledge with focus on margin protection.
- Highly organised, proactive and effective under pressure.
- Excellent communication and client-facing skills with professional credibility.
Head of Sales in Birmingham employer: Chase Taylor
Contact Detail:
Chase Taylor Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Sales in Birmingham
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals at events or online. Building relationships can open doors to opportunities that aren’t even advertised.
✨Tip Number 2
Prepare for interviews by researching the company and its projects. Show them you’re not just another candidate; you’re genuinely interested in their work and how you can contribute to their success.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can set you apart from other candidates. It shows your enthusiasm and keeps you fresh in their minds.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge over others.
We think you need these skills to ace Head of Sales in Birmingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Sales role. Highlight your experience in construction sales, especially in façades or glazing, and showcase any successful projects you've led that align with our needs.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of how you've driven pipeline growth and built strong client relationships in your previous roles.
Showcase Your Achievements: Quantify your achievements! Use numbers to demonstrate your success in winning large packages and protecting margins. This will help us see the impact you've made in your past positions.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Chase Taylor
✨Know Your Numbers
As a Head of Sales, you'll need to demonstrate your understanding of sales metrics. Be prepared to discuss your past performance in terms of pipeline growth, conversion rates, and margin protection. Bring specific examples of how you've achieved targets and what strategies you used.
✨Showcase Your Client Relationship Skills
This role is all about building strong client relationships. Think of examples where you've successfully engaged with clients, managed their expectations, and turned potential issues into opportunities. Highlight your structured outreach plans and how they’ve led to new business.
✨Demonstrate Commercial Acumen
You’ll need to show that you understand the commercial side of sales. Brush up on your knowledge of tendering processes and pricing strategies. Be ready to discuss how you've protected margins in previous roles and how you plan to do so in this position.
✨Prepare for Team Collaboration
Collaboration is key in this role, so be ready to talk about how you've worked with other teams like operations and accounts. Share examples of how you’ve led a sales team or supported colleagues to achieve common goals, and emphasise your ability to build a high-performance culture.
