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- Tasks: Lead and drive sales growth for a successful aluminium glazing installation business.
- Company: Join a thriving company with a focus on innovation and client relationships.
- Benefits: Competitive salary, career development opportunities, and a dynamic work environment.
- Why this job: Take ownership of sales and make a significant impact in a growing industry.
- Qualifications: 5-10 years of construction sales experience and strong communication skills.
- Other info: Build a high-performance sales culture and collaborate with senior leadership.
The predicted salary is between 36000 - 60000 £ per year.
Lead the sales function. Drive growth. Build a scalable, disciplined sales engine.
We’re looking for a Head of Sales to take full ownership of the sales function for a successful aluminium glazing installation business. You will drive pipeline growth, strengthen key client relationships and ensure commercial discipline across all project types. This role removes dependency on senior leadership by creating a clear, structured and accountable sales operation.
Key Responsibilities
- Lead sales across Large Install, Small Works, Service Works, Balconies and future Aluminium/Curtain Wall divisions.
- Build a 12-month sales plan with clear monthly, quarterly and annual targets.
- Implement a defined sales process from enquiry to handover.
- Protect margin and elevate the company’s position with main contractors and suppliers.
- Generate new opportunities across Tier 1, Tier 2 and regional contractors.
- Build and maintain strong client relationships with a structured outreach plan.
- Ensure disciplined pipeline management.
- Track market intelligence and identify partnership opportunities.
- Work closely with commercial teams to ensure accurate tenders, clear scope and well-managed risk.
- Support pricing strategy.
- Standardise tender documentation and ensure installer pricing is robust and transparent.
- Lead and support the Sales Administrator and technical sales support.
- Collaborate with Senior Leadership, QS, Operations, Accounts and external lead partners.
- Build a high-performance, accountable sales culture.
Key Performance Indicators (KPIs)
- Pipeline Growth: monthly qualified pipeline added; outreach activity levels.
- Conversion: tender-to-win ratio; accurate win/loss data; margin protection from tender to order.
- Client Engagement: scheduled meetings delivered; new clients secured annually.
- Sales Discipline: Pipedrive accuracy; on-time tenders; quality of handovers.
- Commercial Protection: reduced pricing assumptions; clear installer pricing and risk identification.
Skills & Experience
- 5–10 years’ construction sales experience (façades/glazing/cladding/envelope preferred).
- Proven success winning £250k–£3m+ packages.
- Strong commercial and tendering knowledge with focus on margin protection.
- Highly organised, proactive and effective under pressure.
- Excellent communication and client-facing skills with professional credibility.
Head of Sales in Birmingham employer: Chase Taylor Recruitment Ltd
Contact Detail:
Chase Taylor Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Sales in Birmingham
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks at events or online. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. Knowing their market position will help you stand out and show you're genuinely interested in driving growth.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with their needs, especially around pipeline growth and client engagement. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed and shows you’re serious about joining our team.
We think you need these skills to ace Head of Sales in Birmingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Sales role. Highlight your experience in construction sales and any specific achievements that align with the job description. We want to see how you can drive growth and build a disciplined sales engine!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share your vision for leading the sales function and how you plan to strengthen client relationships. Let us know what makes you tick!
Showcase Your Achievements: When filling out your application, don’t just list your responsibilities—show us your achievements! Include specific examples of how you've driven pipeline growth or protected margins in previous roles. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss any important updates. Plus, it’s super easy!
How to prepare for a job interview at Chase Taylor Recruitment Ltd
✨Know Your Numbers
As a Head of Sales, you'll need to demonstrate your understanding of sales metrics. Be prepared to discuss your past achievements in terms of pipeline growth, conversion rates, and client engagement. Bring specific examples that showcase how you've driven sales success in previous roles.
✨Showcase Your Strategic Thinking
This role requires building a structured sales operation. During the interview, share your approach to creating a 12-month sales plan. Discuss how you set targets and implement processes from enquiry to handover, highlighting any tools or methodologies you've used to ensure discipline in pipeline management.
✨Build Relationships on the Spot
Client relationships are key in this position. Use the interview to demonstrate your communication skills by engaging with the interviewers as if they were potential clients. Share stories about how you've successfully built and maintained strong client relationships in the past.
✨Understand the Market Landscape
Be ready to discuss market intelligence and partnership opportunities relevant to the aluminium glazing industry. Research current trends and challenges in the sector, and come prepared with insights on how you can leverage this knowledge to benefit the company’s sales strategy.
