Lifecycle Growth & Performance Marketing Lead (Hybrid)

We’re entering an exciting stage of growth and are looking for a hire who can help build and scale a high‑performing acquisition and retention engine. As our Performance Marketing Manager, you’ll play a critical role in driving measurable growth, with a primary focus on email marketing, CRM automation, and lifecycle performance, alongside oversight of paid media channels. You’ll own the strategy, execution, and optimisation of automated customer journeys across acquisition, nurture, retention and reactivation ensuring we maximise customer engagement, conversion and lifetime value. At the same time, you’ll bring strong hands‑on experience across paid channels to help drive efficient customer acquisition and support broader growth goals. This role is ideal for someone who thrives in fast‑paced environments, enjoys solving complex growth challenges, and is equally comfortable building automated lifecycle campaigns as they are optimising paid media performance.

Key Responsibilities

• Email Marketing & Marketing Automation (Primary Focus)
  • Own and optimise end‑to‑end email marketing strategy across acquisition, onboarding, retention, re‑engagement and win‑back campaigns.
  • Build, manage and optimise automated customer journeys and lifecycle workflows.
  • Develop audience segmentation and personalisation strategies to improve engagement and conversion.
  • Create and execute email testing strategies across subject lines, messaging, creative, offers and send times.
  • Manage CRM database health, customer segmentation and data hygiene.
  • Monitor key lifecycle KPIs including open rates, click‑through rates, conversion, retention and customer lifetime value.
  • Work closely with content and design teams to develop high‑performing lifecycle campaigns.
• Paid Media Management
  • Manage and optimise paid acquisition campaigns across Google Ads, Meta Ads Manager, LinkedIn Ads, TikTok Ads and other relevant channels.
  • Execute campaign setup, audience targeting, bid optimisation, and budget allocation.
  • Manage retargeting campaigns across paid social and display platforms.
  • Continuously test creatives, audiences and bidding strategies to improve CAC and ROAS.
• Analytics & Performance Optimisation
  • Build dashboards and deliver actionable performance insights.
  • Identify growth opportunities through experimentation and ongoing optimisation.
• Other Responsibilities
  • Partner with product, content, design and commercial teams to align campaigns with business objectives.
  • Manage external agencies where needed while maintaining ownership of performance outcomes.

Requirements

• 5+ years of experience in performance marketing, with strong expertise in email marketing, CRM automation and lifecycle marketing.
• Hands‑on experience with email/CRM platforms such as HubSpot, Klaviyo, Braze, Salesforce Marketing Cloud, Marketo, Mailchimp or similar.
• Proven experience building automated lifecycle campaigns that drive measurable retention and revenue growth.
• Experience managing campaigns across paid media and paid social.
• Excellent communication, organisation and stakeholder management skills.
• Experience using AI tools such as ChatGPT to improve efficiency and workflows.

What Excellent Looks Like

• Deep expertise in lifecycle marketing and customer retention strategy.
• Strong hands‑on platform capability across both email automation and paid media tools such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager and TikTok Ads Manager.
• Ability to build scalable automation systems from the ground up.
• Strong testing mindset and passion for optimisation.
• Experience managing a team while staying hands‑on.

We are an equal opportunities employer, we welcome applications from everyone who is excited by the opportunity to join us. At Campions, we are committed to creating a diverse and inclusive workplace. We will thoroughly consider all applications without attention to ethnicity, religion, sexual orientation, gender, identity, family or parental status, national origin, veteran status, neurodiversity status or disability status.