At a Glance
- Tasks: Lead our digital presence and drive organic growth through SEO and web strategy.
- Company: Join Campions, a fast-growing sales and lettings agency group in the UK.
- Benefits: Enjoy competitive salary, generous holiday allowance, and unique perks like birthday leave.
- Other info: Be part of a diverse and inclusive workplace with excellent career development opportunities.
- Why this job: Make a real impact on our online presence and shape the future of digital marketing.
- Qualifications: Proven experience in website strategy, technical SEO, and strong stakeholder management skills.
The predicted salary is between 56250 - 68750 £ per year.
Location: Euston, London / Hybrid
Salary: £60,000
Hours: Monday to Friday, 09:00 – 17:00
We are seeking a Senior Web & SEO Manager to take full ownership of our digital presence and lead the strategy for how the business is discovered, experienced, and converted online. This is a senior, high-impact role at the centre of our growth function. You will be responsible for how the website performs as a commercial channel, ensuring it operates as a key driver of organic acquisition rather than purely a marketing asset. In doing so, you will shape both the technical and content foundations required for sustainable organic growth. You will define the direction of SEO and web performance, raise standards across the platform, and ensure the business remains ahead of changes in search, including the shift towards AI-driven discovery.
Key Responsibilities
- Own the end-to-end email marketing and automation strategy, including segmentation, campaign planning, delivery, and optimisation.
- Design, build, and optimise automated lifecycle journeys including welcome, nurture, abandonment, re-engagement, and retention flows.
- Develop and maintain segmentation and personalisation strategies using behavioural, transactional, and CRM data.
- Own email deliverability, list health, and GDPR compliance, ensuring strong inbox placement and sender reputation.
- Monitor, analyse, and report on email and automation performance, using insight to drive continuous improvement.
- Design and deliver a structured testing programme across email content, timing, segmentation, and journey logic.
- Translate testing outcomes into clear learnings and embed improvements into ongoing best practice.
- Act as the lead specialist for email and automation, presenting insights and recommendations to senior stakeholders and managing key external partners.
What We’re Looking For
Essential Experience
- Proven senior-level experience owning website strategy and SEO (technical and content) within a complex or large-scale website environment.
- Demonstrable track record of delivering measurable organic growth through SEO and web initiatives.
- Strong technical SEO expertise (crawl/indexation, schema, Core Web Vitals, redirects, site architecture).
- Strong content SEO expertise (keyword research, content strategy, on-page optimisation).
- Experience working with CMS platforms and managing developers or agencies.
- Confident using GA4, Google Search Console, and leading SEO tools (SEMrush, Ahrefs, Screaming Frog, etc.).
- Strong stakeholder management experience, including presenting to senior or executive audiences.
- Experience in a local-search or high-consideration industry is advantageous.
Desirable Experience
- Experience with CRM and website integration projects.
- Familiarity with third-party data feeds or listings integrations.
- Understanding of AI search, GEO, and emerging discovery channels.
- Experience mentoring or managing junior SEO/web resource.
Skills & Attributes
- Highly organised with excellent attention to detail and strong prioritisation skills.
- Confident communicator who can challenge agencies and influence senior stakeholders.
- Proactive and commercially minded, with a focus on lead generation and business impact.
- Strong problem-solver who identifies and resolves issues before they escalate.
- Comfortable working autonomously while aligning effectively with wider teams.
About The Company
Campions is one of the fastest growing sales and lettings agency groups in the UK. It currently includes the Chestertons, Chase Buchanan, Retirement Homesearch and Campions Lettings & Management brands which collectively sell, rent and manage thousands of properties across the country every year.
Perks That Make a Difference:
Benefits: Employee assistance programme, competitive holiday allowance + public holidays, charity matching and payroll giving, contribution towards eye care tests, annual flu vaccination vouchers, birthday leave, health cash plan plus a range of other additional benefits that are linked to specific job grades.
We are an equal opportunities employer, we welcome applications from everyone who is excited by the opportunity to join us. At Campions, we are committed to creating a diverse and inclusive workplace. We will thoroughly consider all applications without attention to ethnicity, religion, sexual orientation, gender, identity, family or parental status, national origin, veteran status, neurodiversity status, or disability status.
Senior Web & SEO Manager employer: Chase Buchanan Group
Campions is an exceptional employer, offering a dynamic work environment in Euston, London, where innovation and growth are at the forefront of our mission. As a Senior Web & SEO Manager, you will benefit from a competitive salary, a supportive culture that prioritises employee well-being, and numerous opportunities for professional development. With a commitment to diversity and inclusion, we ensure that every team member feels valued and empowered to contribute to our collective success.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Web & SEO Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Chase Buchanan Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Chase Buchanan Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Chase Buchanan Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Chase Buchanan Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Web & SEO Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Chase Buchanan Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Chase Buchanan Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Chase Buchanan Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Chase Buchanan Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Chase Buchanan Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Chase Buchanan Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
