At a Glance
- Tasks: Lead and innovate food and beverage experiences at Birmingham City FC.
- Company: Join Levy, a global leader in hospitality, at a transformative football club.
- Benefits: Enjoy a competitive salary, healthcare, 23 days' leave, and more perks.
- Other info: Be part of a dynamic team driving innovation in a vibrant sports environment.
- Why this job: Shape the future of fan experiences and redefine hospitality standards.
- Qualifications: Proven leadership in large-scale hospitality operations and passion for food.
The predicted salary is between 70000 - 70000 £ per year.
Full-Time / Permanent up to £70k + excellent benefits including healthcare, wellbeing support, 23 days' annual leave plus bank holidays, life assurance, meals on duty, and more.
We’re looking for a passionate, data-driven leader who can inspire teams to deliver best-in-class food and beverage experiences at Birmingham City Football Club. This role carries full accountability for creating an exceptional matchday and non-matchday hospitality offering that reflects the club’s ambition, heritage, and growing vision—across high-volume kiosks and bars, premium lounges and boxes, major conferences and events, and an expanding fan zone and external estate.
This is a flagship opportunity for a dynamic and inspirational senior hospitality professional, experienced in operating at scale across stadiums, live events, conferences, and complex multi-outlet environments. We’re seeking a true people leader and food enthusiast with the capability to drive consistency, quality, and innovation at benchmark and global standards. You will be at the heart of the club’s long-term transformation, playing a key role in its journey towards a new Sports Quarter.
This includes helping position St. Andrew’s at Knighthead Park as a leading reference venue within the Levy portfolio and across UK and global stadia. Working in close partnership with the club, Levy, and a network of third-party and street food partners, you will lead the evolution of a joined-up, best-in-class hospitality ecosystem. This role is not about maintaining the status quo—it’s about driving new concepts, increasing spend per head, and redefining fan experience across all touchpoints.
About Levy
Levy is about elevating experiences. As a leading global hospitality partner, we design and deliver unforgettable guest moments that prioritise people and the planet. Trusted by iconic venues and sporting institutions, we bring innovation, insight, and operational excellence to every partnership—working collaboratively with clubs and partners to create industry-leading, future-focused hospitality destinations.
The Role
Planning
- Collaborate closely with Birmingham City FC leadership and Levy stakeholders to define and deliver clear, measurable strategic plans.
- Work with the club and Levy leadership to position Birmingham City Football Club as a flagship, benchmark venue within the Levy portfolio—piloting new concepts, technology, and fan experience innovations.
- Maintain a structured, data-led, and results-driven approach with a focus on continuous improvement.
- Monitor football, retail, and hospitality trends to ensure the club remains competitive at a Premier League and global stadia standard.
- Lead planning and delivery of capital projects, fan experience enhancements, and future-facing initiatives aligned to the Sports Quarter vision.
Operations
- Own and lead the delivery of exceptional food, beverage, and service standards across a complex, multi-outlet stadium environment.
- Ensure full operational readiness across high-volume matchdays, premium hospitality, conferences, and large-scale external events.
- Lead the continuous evolution of retail, bar, and hospitality concepts to ensure Birmingham City FC is recognised for industry-leading fan and guest experiences—not just matchday execution.
- Coordinate multiple partners, including street food operators and external vendors, to deliver a consistent, seamless experience across internal outlets, fan zones, and external spaces.
- Drive a fan-first, experience-led culture across all teams and touchpoints.
- Maintain best-in-class quality, presentation, and service standards aligned with brand and global benchmarks.
- Oversee supplier and partner relationships to ensure quality, innovation, and cost control.
- Lead health & safety and compliance across all areas of the operation.
- Act as the senior operational link between the club, Levy, partners, and internal teams.
People
- Build and lead a high-performing, scalable team structure across permanent and event-based workforce.
- Develop and execute recruitment, training, and deployment strategies for high-volume operations.
- Create an engaged, high-energy culture centred on pride, accountability, and delivering exceptional fan experiences.
- Drive performance through clear KPIs, coaching, and succession planning.
- Ensure strong, consistent communication across all levels and functions.
- Recognise and reward performance while fostering long-term talent development.
- Maintain full HR, legal, and compliance standards.
Financial & Business Development
- Hold full accountability for financial performance across a complex, multi-channel F&B operation.
- Treat the stadium as a multi-channel business, leveraging data, insight, and fan feedback to grow revenue across retail, hospitality, conferencing, and external events.
- Partner with Finance to deliver robust forecasting, budgeting, and P&L management.
- Drive revenue growth through innovation, commercial strategy, and enhanced guest experience.
- Continuously identify opportunities to increase spend per head while protecting margin and quality.
- Build strong commercial awareness and accountability across all departments.
What We’re Looking For
- Proven senior leadership experience in large-scale, multi-site or complex F&B operations.
- Strong background in stadiums, arenas, or high-volume event environments.
- Experience managing diverse, multi-channel hospitality operations.
- Demonstrated ability to operate at scale and deliver against benchmark or best-in-class standards.
- Strong stakeholder management, including working with club executives, partners, and external brands.
- Passion for people development and building high-performing teams.
- Strong food, drink, and hospitality expertise.
- Track record of delivering innovation, change, and business growth.
- Commercially astute with full P&L accountability.
- Excellent communication, influencing, and leadership skills.
- Resilient, adaptable, and solutions-focused.
- Flexibility to work evenings and weekends aligned to the football calendar.
What You’ll Get in Return
- Competitive salary with bonus and full benefits package.
- 23 days' holiday + bank holidays + birthday off + holiday purchase scheme.
- Healthcare & wellbeing support (Aviva Digicare, Medicash).
- 24/7 Employee Assistance Programme.
- Enhanced family leave benefits.
- Discounts on shopping, entertainment, and fitness memberships.
- Pension scheme & life assurance.
- Ongoing training and career development.
- Meals on duty.
Why Join Us?
Levy UK & Ireland, part of Compass Group, partners with leading venues and clubs like Birmingham City FC to deliver world-class hospitality. This is a unique opportunity to shape a flagship operation within a transformative club environment—working at the forefront of fan experience, innovation, and large-scale hospitality. You’ll play a central role in defining the future of hospitality at Birmingham City FC, helping set new standards for the industry while creating unforgettable experiences for fans and guests alike.
General Manager- Birmingham City FC employer: Chartwells Independent
Join Constellation at Molineux Stadium, where we pride ourselves on creating a vibrant and supportive work environment for our Kitchen Porters. With flexible matchday roles, you'll have the chance to be part of thrilling events while enjoying opportunities for personal growth and development within the Levy UK family. Our commitment to high standards and teamwork ensures that every employee feels valued and integral to our success.
StudySmarter Expert Advice🤫
We think this is how you could land General Manager- Birmingham City FC
✨Get a Taste of the Scene
Try visiting local eateries and asking if they have any full-time positions available. Many hospitality jobs aren’t advertised online, so popping in for a chat can give you an edge and show your enthusiasm!
✨Network at Food Festivals
Food festivals and culinary events are buzzing with industry connections. Attend these to meet restaurateurs and other food service pros; you never know who might be looking for their next star employee!
✨Show Off Your Skills
Create a short video showcasing your cooking or customer service flair. Post it on social media or even send it directly to places you want to work at, like Chartwells Independent. It’s a fun way to stand out and demonstrate what you bring to the table!
✨Reach Out Directly to Chartwells Independent
Don't be shy about reaching out to Chartwells Independent directly through their website. Express your interest in available roles and attach your CV, showing your genuine eagerness to be part of their team. Personal touches can go a long way!
We think you need these skills to ace General Manager- Birmingham City FC
Some tips for your application 🫡
Show Off Your Service Experience:In the hospitality-food-service world, your experience is key! Make sure to highlight any previous roles you've had in restaurants, cafes, or catering. We want to see your customer service skills shine, so include specific examples where you went above and beyond for clients.
Certificates Matter:If you’ve got any relevant certifications, like food safety or bartender training, flaunt them! They can really set you apart from the crowd and show us your dedication to the industry. Just make sure to mention them clearly in your CV or cover letter!
Craft a Genuine Cover Letter:Take the time to write a personal cover letter that reflects your passion for hospitality. Share why you’re excited about Chartwells Independent and how your skills can contribute to our team's success. We're after that genuine connection!
Highlight Your Team Spirit:In full-time roles, teamwork is everything! Emphasise your ability to work collaboratively in busy environments. Mention any experiences where you’ve effectively collaborated with colleagues or managed conflicts — it's just as important as your technical skills!
How to prepare for a job interview at Chartwells Independent
✨Show Your People Skills
In hospitality, customer service is everything! Be ready to showcase examples of how you've engaged with customers positively. Maybe you turned a tough situation around or went that extra mile for a guest—let’s hear those stories!
✨Know Your Menu Inside Out
Expect some technical questions about food and drink, especially if you're applying for a kitchen or service role. Brush up on the menu items, including ingredients and any potential allergens. If you’ve got any favourite dishes or cocktails, have a little something prepared to discuss, too!
✨Demonstrate Your Team Spirit
Hospitality thrives on teamwork, so think of examples where you've worked well with others in a fast-paced environment. Be prepared to discuss what makes a great team member and how you contribute to a positive working vibe. They’re looking for that 'good fit!'
✨Get Ready for a Practical Test
In full-time food service roles, don’t be surprised if they want to see your skills in action. Whether it's serving a table or prepping a dish, be mentally prepared for a practical test during the interview. Practice makes perfect—a little dry run with friends could give you the edge!
