At a Glance
- Tasks: Lead digital marketing strategy and inspire a talented team to drive brand growth.
- Company: Join a dynamic team at a successful company in Castleford.
- Benefits: Enjoy competitive salary, hybrid working, and professional development opportunities.
- Other info: Collaborative culture with access to cutting-edge marketing tools.
- Why this job: Make a significant impact in a fast-paced, innovative environment.
- Qualifications: 5+ years in digital marketing and team management experience required.
The predicted salary is between 40000 - 50000 £ per year.
Overview
Are you a dynamic and results-driven digital marketing professional with a passion for strategy, innovation, and leadership? We are seeking a Digital Marketing & Operations Lead to join a successful team in Castleford. This is your chance to take the reins of the digital marketing strategy, optimise brand awareness, and drive lead generation and eCommerce sales. If you're ready to make a significant impact and lead a talented team, we want to hear from you!
Benefits
- Competitive salary and annual company bonus
- Hybrid working - 3 days office and 2 days from home
- Opportunities for professional growth and development
- A supportive and collaborative work environment
- Access to cutting-edge marketing tools and technologies
Responsibilities
As the Digital Marketing & Operations Lead, you will:
- Develop and execute a comprehensive marketing strategy and tactical priorities
- Lead, mentor, and inspire a team of two marketing executives to achieve their full potential
- Collaborate with the marketing communications team and other departments to align efforts
- Manage relationships with agency partners to ensure effective execution of campaigns
- Drive innovation by identifying and implementing creative growth strategies in digital marketing
- Oversee and enhance our website, eCommerce platform, and CRM systems to optimize user experience and customer targeting
- Plan and execute multi-channel campaigns, including SEO/SEM, email, social media, and display advertising, to achieve lead generation targets
- Develop marketing initiatives for after-sales, rental, and used products
- Organize and execute key events and operational campaigns
- Measure and report on performance metrics, ensuring ROI and KPI targets are met
Qualifications
To excel in this role, you should have:
- A degree or equivalent qualification in marketing or a related field
- 5+ years of digital marketing experience, with additional channel/trade marketing experience preferred
- At least 3 years of experience managing and developing a team
- Expertise in marketing automation, CRM systems, and lead nurturing (HubSpot experience is a plus)
- Strong CMS experience and a proven track record of managing corporate websites
- Hands-on experience with SEO/SEM, display advertising, and social media management
- A data-driven mindset with strong analytical skills
- Exceptional communication skills and the ability to build relationships at all levels
- A proactive, problem-solving attitude with excellent organizational and project management skills
- A full UK driving license
Day-to-Day
Your typical day will include:
- Collaborating with your team to brainstorm and implement innovative marketing strategies
- Analysing website performance and optimizing user journeys for maximum engagement
- Managing social media platforms to boost brand visibility and engagement
- Coordinating with external agencies to ensure campaigns are executed seamlessly
- Monitoring campaign performance and preparing detailed reports on ROI and KPIs
- Leading team meetings to provide guidance, feedback, and support for your marketing executives
- Planning and executing events and operational campaigns to promote our brand and products
If you’re ready to take your digital marketing career to the next level and lead a talented team in a fast-paced, innovative environment, we’d love to hear from you.
Digital Marketing and Operations Lead in Castleford employer: Charterhouse Recruitment
Join a forward-thinking company in Castleford as a Digital Marketing and Operations Lead, where you will thrive in a supportive and collaborative work environment. Enjoy competitive salary packages, hybrid working options, and access to cutting-edge marketing tools that empower your professional growth. With opportunities to lead a talented team and drive innovative strategies, this role offers a meaningful career path in a dynamic industry.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing and Operations Lead in Castleford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Charterhouse Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Charterhouse Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Charterhouse Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Charterhouse Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing and Operations Lead in Castleford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Charterhouse Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Charterhouse Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Charterhouse Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Charterhouse Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Charterhouse Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Charterhouse Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
